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pdfOMB Control No.: 3245-xxxx
Expiration Date:
SBA Message Testing Questionnaire
(including screening questions)
PART A: SCREENER
SP=Single Punch
MP=Multiple Punch
PLEASE NOTE: According to the Paperwork Reduction Act OF 1995, no person is
required to respond to a collection of information (such as this questionnaire) unless the
collection displays a valid OMB control number. The valid OMB control number for this
information collection is 3245-XXXX. The time required to complete this information
collection is estimated to average 15 minutes. If you have any comments concerning the
accuracy of the time estimate(s) or suggestions for improving this questionnaire, please
submit your comments or suggestions to U.S. Small Business Administration, 409 Third
Street, SW, Washington, DC 20416 or SBA Desk Officer, Office of Management and
Budget New Executive Office Bldg., Rm. 10202, Washington, DC 20503.
S1.
Are you, have you ever been or are you considering becoming a small business
owner or managing a small business? (If no, thank and end. If yes, verify they
are either a CEO, COO, or CFO, i.e., holds a decision-making role in the
business.)
S2.
In what stage of entrepreneurship do you currently consider yourself? Please
select one.
a. INTENDING TO START OR TAKE OVER A BUSINESS within the next
1-2 years (i.e., has actively taken one or more steps to start a business
such as investigated how to start, sought counseling, or is planning to
take over the management of an existing small business, etc.)
b. A START UP (i.e., has been in business for up to 12 months, is likely
registered, owner may have other sources of employment, business
may bring in limited or no revenue)
c. “YOUNG” SMALL BUSINESS/SURVIVAL STAGE (i.e., has been in
operation at least a year, likely at least 1-3 years, may have employees
other than self, likely has acquired debt or equity capital to sustain itself,
has a continuous revenue stream)
d. “MATURE” SMALL BUSINESS (i.e., has been in operation at least 3-5
years, is self-sustaining/has a constant revenue stream, employs at
least one other employee, and owner has no other employment)
e. FORMER SMALL BUSINESS (i.e., use to own a small business but
closed or sold the business within the last 5 years)
f. NONE OF THE ABOVE – THANK & TERMINATE
S3.
What would you describe as your primary business goal within the next 3-5
years?
a. Start a business.
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OMB Control No.: 3245-xxxx
Expiration Date:
SBA Message Testing Questionnaire
(including screening questions)
b. Grow my business.
c. Business survival/stay afloat/stabilize.
d. Maintain current business size/revenue.
e. Close or sale of current business.
S4.
How many years has your company been in business?
1.
2.
3.
4.
5.
[SP]
S5.
Less than 1 year
2-4
5-9
10-19
20 or more
OWNER: In what state is the majority of your business operations located?
ASPIRING OWNER: In what state or U.S. territory will the majority of your
business operations be located?
[INSERT DROP DOWN BOX WITH 50 STATES]
[SP]
S6.
How old are you?
1.
2.
3.
4.
5.
[SP]
S7.
Under 18 - TERMINATE
18-29
30-39
40-49
50 or older
What is your gender?
1. Male
2. Female
3. Prefer not to answer
[MP]
S8.
Which of the following best describes you? You may select more than one
response.
1.
2.
3.
4.
5.
American Indian or Alaska Native
Asian
Black/African-American
Hispanic/Latino
Pacific Islander
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OMB Control No.: 3245-xxxx
Expiration Date:
SBA Message Testing Questionnaire
(including screening questions)
6. White (non-Hispanic)
7. Other
8. Prefer not to answer
S9.
Are you now or have you ever served in any branch of the U.S. Armed Forces,
including the Coast Guard, the National Guard or a Reserve component of any
service branch?
1. Yes
2. No
Page 3 of 8
OMB Control No.: 3245-xxxx
Expiration Date:
SBA Message Testing Questionnaire
(including screening questions)
PART B: MAIN QUESTIONNAIRE
Now we would like to ask you a few questions about the SBA.
[SP]
Q1.
Please select the phrase that best describes your level of familiarity with the SBA
and its services.
1.
2.
3.
4.
5.
I am employed by the SBA - TERMINATE
I have never heard of the SBA – SKIP TO Q4
I have heard of the SBA but I’m not sure what they offer exactly
I am somewhat familiar with the SBA
I am familiar with the SBA but don’t know about all the services they
provide
6. I am very familiar with the SBA and the services they provide
[RANDOMIZE LIST. SP]
Q2.
What does the SBA stand for? Please select one. If you don’t know, just select
“Not sure”.
1.
2.
3.
4.
[SP]
Q3.
Small Business Association
Small Business Administration
Small Businesses of America
Not sure
What is your overall opinion of the SBA?
Poor
Fair
Good
Excellent
1
2
3
4
Not sure/Don’t
know enough about
the SBA
5
[ASK IF Q3=1 or 2]
Q3a. Why do you say you have a [poor/fair] image of the SBA? Please be as detailed
as possible.
___________________________________________________________
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OMB Control No.: 3245-xxxx
Expiration Date:
SBA Message Testing Questionnaire
(including screening questions)
Now we will show you a few messages that the SBA (Small Business Administration) is
considering to use in its communications to small businesses. We will ask you questions
about each one.
[Q4-9 WILL BE ASKED OF EACH MESSAGE TESTED. THE ORDER IN WHICH
EACH MESSAGE APPEARS WILL BE RANDOMIZED]
The first/next message is [INSERT MESSAGE]
[SP]
Q4.
How appealing is this message to you as a business owner, if at all?
Not appealing at all
1
[SP]
Q5.
3
4
How believable is this message to you, if at all?
Not believable at all
1
[SP]
Q6.
2
Very appealing
5
2
3
Very believable
5
4
What impact does this message have on your interest in learning about the
SBA?
Makes me much less
interested in the SBA
1
2
3
Makes me much more
interested in the SBA
5
4
[GRID FORMAT. SP PER ROW. SP]
Q7.
How much do you agree or disagree with each of the statements below regarding
this message?
Completely
disagree
RANDOMIZE LIST
1
This message fits with the current image I
have of the SBA (Do not include if Q1=1)
This message speaks to today’s small
businesses
This message is clear/easy to understand
This message makes me want to seek out
SBA services
This message is exciting
This message seems outdated
This message is new & different
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Completely
agree
2
3
4
5
OMB Control No.: 3245-xxxx
Expiration Date:
SBA Message Testing Questionnaire
(including screening questions)
(DO NOT ASK IF Q1=1)
Q8. What impact, if at all, does this message have on your image of the SBA?
Greatly harms my
image of the SBA
1
2
3
4
Greatly improves my image
of the SBA
5
[OPEN-END]
Q9. Why do you say that? Please be as detailed as possible.
[AFTER ALL MESSAGES HAVE BEEN EVALUATED, ASK:]
Q10.
Rank
Now we would you to rank the messages you have evaluated based on how
appealing they were to you as a business owner. A “1” will go to the message
you like most, a “2” for the message you like next, and so on until all messages
have been ranked.
Message
[RANDOMIZE LIST. MP]
Q11. How would you prefer to receive communications/advertising regarding the SBA?
Please select all that apply.
1.
2.
3.
4.
5.
6.
7.
TV
Online – ask q11a
Radio
Printed Magazines – ask 11b
Printed Newspapers – ask 11c
Other (SPECIFY)
None of these
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OMB Control No.: 3245-xxxx
Expiration Date:
SBA Message Testing Questionnaire
(including screening questions)
[ASK IF Q11=2. RANDOMIZE LIST. MP]
Q11a. How would you prefer to receive online communications/advertising regarding the
SBA? Please select all that apply.
1.
2.
3.
4.
5.
6.
7.
Social media platforms (Facebook, Twitter, LinkedIn, etc.)
SBA blogs
Email advertising
Financial websites (banks, lenders, etc.)
Small business resource websites
Online news sites
Other (SPECIFY)
[ASK IF Q11=4. RANDOMIZE 1 & 2. SP]
Q11b. Would you prefer to see SBA communications/advertising in printed consumer
magazines, trade magazines, or both? Please select one.
1. Consumer magazines
2. Trade magazines
3. Both
[ASK IF Q11=5. RANDOMIZE 1 & 2. SP]
Q11c. Would you prefer to see SBA communications/advertising in printed consumer
newspapers, trade newspapers, or both? Please select one.
1. Consumer newspapers
2. Trade newspapers
3. Both
Page 7 of 8
OMB Control No.: 3245-xxxx
Expiration Date:
SBA Message Testing Questionnaire
(including screening questions)
12.
If I told you that the SBA is the U.S. Small Business Administration, an agency of
the federal government whose mission it is to aid, counsel, assist and protect the
interests of small businesses, how, if at all, does that information:
Makes the
messages
much less
credible
1
Makes no
difference
2
3
4
Makes the
messages
much more
credible
5
4
Makes the
messages
much more
appealing
5
4
Makes me
much more
interested
in the SBA
5
Impact the credibility of the
messages you just ranked?
Makes the
messages
much less
appealing
1
Makes no
difference
2
3
Affect the appeal of the
messages you just ranked?
Makes me
much less
interested
in the SBA
1
Makes no
difference
2
3
Impact your interest in
learning more about the
SBA?
Those are all of the questions we have for you today. Thank you very much for
participating in our survey.
END OF SURVEY
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| File Type | application/pdf |
| Author | MMPR |
| File Modified | 2017-12-18 |
| File Created | 2017-12-18 |