Generic Clearance for the Collection of Qualitative Feedback on SBA Service Delivery

Focus Groups for Creative Concept Testing
Recruiting Method: Online & Telephone
Text for email invitation for Small Business Owners and Aspiring Owners:
The U.S. Small Business Administration (SBA) has contracted with Marketing Maven to conduct
a series of online focus groups message to determine the effectiveness of various SBA
marketing materials. Marketing Maven Public Relations, Inc. will be assisted by its
subcontractor, ThinkNow Research.
The targeted survey participants are small business owners. We are contacting you because
you have self-identified as a business owner who is willing to participate in research studies like
this one.
Participation in this study is voluntary; however, your cooperation would help SBA ensure that
communication materials are developed based on an effective creative concept that connects
with the intended audience. If you would like to participate in an online focus group, please click
on the link below.
Thank you for your time.
[link]
Text for telephone script for Small Business Owners and Aspiring Owners :
Hello, my name is ______________ from ThinkNow Research. The U.S. Small Business
Administration (SBA) has contracted with Marketing Maven to conduct a series of online focus
groups message to determine the effectiveness of various SBA marketing materials. Marketing
Maven Public Relations, Inc. will be assisted by its subcontractor, ThinkNow Research.
The targeted survey participants are small business owners. We are contacting you because
you have self-identified as a business owner [or aspiring owner] who is willing to participate in
research studies like this this one.
Participation in this study is voluntary; however, your cooperation would help SBA ensure that
communication materials are developed based on an effective creative concept that connects
with the intended audience. Would you be interested in participating in our research study?
If “yes”, continue with screener.
If “no”, thank and terminate.
[link]