0648-0342 NWS - Frost / Freeze Supporting Statement Part A

SUPPORTING STATEMENT

U.S. Department of Commerce

National Oceanic & Atmospheric Administration

NOAA Customer Surveys

NWS Frost / Freeze Survey

OMB Control No. 0648-0342

1. Supplemental Questions for DOC/NOAA Customer Survey Clearance
   (OMB Control Number 0648-0342)

1. Explain who will be conducting this survey. What program office will be
   conducting the survey? What services does this program provide? Who are the customers? How are these services provided to the customer?

The results of this survey support the National Weather Service’s (NWS) Analyze, Forecast and Support Office (AFSO), Forecast Services Division (FSD). The Public Weather Program within FSD, which is responsible for the development of requirements, policy, and procedures for NWS Public Weather forecast and warning services, leads the effort. These services are provided with text and graphics via a variety of dissemination means, including the internet.

The purpose of this survey is to collect feedback on the current NWS hazard messaging system (Watch, Warning, and Advisory (WWA)) specific to frost and freeze products. It also gathers feedback on proposed, future changes to frost/freeze messaging.

2. Explain how this survey was developed. With whom did you consult during the development of this survey on content? statistics? What suggestions did you get about improving the survey?

These surveys were developed by the AFSO in consultation with other subject matter experts to validate the integrity of the questions and the accuracy of the meteorological/ hydrological content.

3. Explain how the survey will be conducted. How will the customers be sampled (if fewer than all customers will be surveyed)? What percentage of customers asked to take the survey will respond? What actions are planned to increase the response rate?

Surveys such as this are advertised by NWS to its partners and the public. NWS Warning Coordination Meteorologists (WCM) are engaged to publicize surveys to their local partners and the public they serve. The NWS Office of Communications also advertises the surveys on social media (e.g., Facebook, Twitter). The surveys are open to the public and are available for anyone to take.

4. Describe how the results of this survey will be analyzed and used. If the customer population is sampled, what statistical techniques will be used to generalize the results to the entire customer population? Is this survey intended to measure a GPRA performance measure? (If so, please include an excerpt from the appropriate document.)

The results of the surveys are analyzed by a team of NWS experts. The findings provide the Public Weather Program with an understanding of public and partners needs around frost/freeze information and the level of support for the proposed changes. These surveys alone do not premise any changes to products and services; instead, they provide general feedback that can guide a path forward for further refinement.

There are no structured selection/sampling methods used beyond our general outreach to the public. As such, the results are not generalizable to the broader US population. With that said, every effort is made to reach a wide variety of individuals across every locale.

These surveys are not intended to measure a GPRA performance measure.