Small Business Administration Creative Concept Testing; Women's Digital Learning Platform

SBA’s Women’s Digital Initiative Discussion Invitation

Dear [PERSONALIZED],

The U.S. Small Business Administration (SBA) is committed to serving the needs of entrepreneurs with innovative, accessible, and high-quality services, resources, and educational opportunities The SBA is currently developing a digital learning platform specifically for women business owners who want to scale and expand their businesses.

As a female entrepreneur, we would greatly appreciate your input on this new product offering. I invite you to participate in a brief telephone interview to gain your opinions and insights on what would appeal to you to help make this initiative a success.

 

The SBA is partnering with LMD Agency, a strategic communications firm, on this effort. LMD Agency’s Director of Insights & Strategy, Kristen Newton, and her team will conduct the interviews on behalf of the SBA. Your participation is entirely voluntary, and your responses will be anonymous and non-attributable. Interviews will take 30-60 minutes, depending on your availability.

To participate, click on the link below. Select the date and time for your interview that is most convenient for your schedule (please choose only one date and time), and provide a phone number where you can be reached at that time.

[LINK TO SCHEDULER, TBD AFTER OMB APPROVAL]

LMD Agency will contact you at least 24 hours prior to your interview to confirm.

 

Thank you in advance for your consideration and help.

 

Sincerely,

 

[Executive Sponsor]