ASPA COVID-19 Public Education Campaign Evaluation Surveys

ICR 202111-0990-009

OMB: 0990-0475

Federal Form Document

IC Document Collections
ICR Details
0990-0475 202111-0990-009
Received in OIRA 202105-0990-004
HHS/HHSDM
ASPA COVID-19 Public Education Campaign Evaluation Surveys
No material or nonsubstantive change to a currently approved collection   No
Emergency
11/18/2021
  Requested Previously Approved
01/31/2022 01/31/2022
72,000 72,000
17,160 17,160
0 0

The Office of the Assistant Secretary for Public Affairs (ASPA) is collecting information through the COVID-19 Attitudes and Beliefs Survey (CABS) and Monthly Outcome Survey (MOS) to evaluate the impact of the HHS COVID-19 Public Education Campaign. Throughout the duration of the campaign, this information will primarily be used by ASPA to determine whether the campaign is having the intended impact on target audiences’ knowledge, attitudes, and beliefs as they relate to COVID-19 and targeted preventative behaviors. This will inform an evaluation of the efficacy of the Campaign subsequent changes to Campaign messaging or strategy. The information will also be used to keep key stakeholders informed of the Campaign’s progress. At the conclusion of the Campaign, the information collected in these two outcome evaluation surveys will be used to inform a final cost-benefit analysis.
60-day FRN issued 7/19/21 86 FR 38015; page 38105-38016 (2 pages) The COVID-19 public health emergency warranted development and execution of a public education campaign to provide critical information about COVID-19, preventative measures, and vaccination. Typical public health campaigns are planned far in advance of execution; however, these unique circumstances required near simultaneous planning and execution. Most federal public education campaigns also include an evaluation upon completion in order to gauge campaign success, in this case measured by accurate COVID-19 knowledge, adherence to preventative measures, and choosing to be vaccinated. Planning for an evaluation is a lengthy process, and ASPA continues to plan for the eventual analysis. However, in order to have the relevant data for analysis, ASPA was forced to launch the evaluation surveys prior to completion of analysis plans. Now that the analysis plans are more fully defined, we are preparing to transition from an emergency package approval to a full OMB clearance. The 60-day FRN for package 0990-0475 marks the first step of this process.

US Code: 42 USC U.S.C. 247d [1]
  
US Code: 42 USC U.S.C. 247d [1]

Not associated with rulemaking

No

  Total Request Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 72,000 72,000 0 0 0 0
Annual Time Burden (Hours) 17,160 17,160 0 0 0 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
No
No

$4,463,416
No
    Yes
    No
No
No
No
Yes
Sherette Funn-Coleman

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
11/18/2021


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