ASPA COVID-19 Public
Education Campaign Evaluation Surveys
No
material or nonsubstantive change to a currently approved
collection
No
Emergency
11/18/2021
Requested
Previously Approved
01/31/2022
01/31/2022
72,000
72,000
17,160
17,160
0
0
The Office of the Assistant Secretary
for Public Affairs (ASPA) is collecting information through the
COVID-19 Attitudes and Beliefs Survey (CABS) and Monthly Outcome
Survey (MOS) to evaluate the impact of the HHS COVID-19 Public
Education Campaign. Throughout the duration of the campaign, this
information will primarily be used by ASPA to determine whether the
campaign is having the intended impact on target audiences’
knowledge, attitudes, and beliefs as they relate to COVID-19 and
targeted preventative behaviors. This will inform an evaluation of
the efficacy of the Campaign subsequent changes to Campaign
messaging or strategy. The information will also be used to keep
key stakeholders informed of the Campaign’s progress. At the
conclusion of the Campaign, the information collected in these two
outcome evaluation surveys will be used to inform a final
cost-benefit analysis.
60-day FRN issued
7/19/21 86 FR 38015; page 38105-38016 (2 pages) The COVID-19 public
health emergency warranted development and execution of a public
education campaign to provide critical information about COVID-19,
preventative measures, and vaccination. Typical public health
campaigns are planned far in advance of execution; however, these
unique circumstances required near simultaneous planning and
execution. Most federal public education campaigns also include an
evaluation upon completion in order to gauge campaign success, in
this case measured by accurate COVID-19 knowledge, adherence to
preventative measures, and choosing to be vaccinated. Planning for
an evaluation is a lengthy process, and ASPA continues to plan for
the eventual analysis. However, in order to have the relevant data
for analysis, ASPA was forced to launch the evaluation surveys
prior to completion of analysis plans. Now that the analysis plans
are more fully defined, we are preparing to transition from an
emergency package approval to a full OMB clearance. The 60-day FRN
for package 0990-0475 marks the first step of this process.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.