NAVY ADVERTISING EFFECTIVENESS STUDY (NAES)

Forms and Documents

Document Name	Status

No forms / supporting documents in this ICR. Check IC Document Collections.

IC Document Collections

IC ID	Document Title	Status
108294	NAVY ADVERTISING EFFECTIVENESS STUDY (NAES)	Migrated

ICR Details

OMB Control No: 0703-0032	ICR Reference No: 199004-0703-001
Status: Historical Inactive	Previous ICR Reference No: 198703-0703-001
Agency/Subagency: DOD/NAVY	Agency Tracking No:
Title: NAVY ADVERTISING EFFECTIVENESS STUDY (NAES)
Type of Information Collection: Extension without change of a currently approved collection	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Disapproved and continue	Conclusion Date: 06/11/1990
	Date Received in OIRA: 04/05/1990
Terms of Clearance: The questionnaire contains no Privacy Act statement Assurance of confidentiality is not a PA statement. The questionnaire must identify the fact that the Department of Navy is sponsoring the study, but does not do so. The portions of the SF-83 supporting statement concerning statistical surveys is insufficiently detailed specifically, the statement must say how and why the 51 sampling points were chosen, how and why quota stratification will be used, and what statistical techniques of tabulation and analysis will be employed. The proposed study appears to be an excellent candidate for interservice standardization with attendant savings in cost and paperwork burden, any resubmission must justify why interservice standardization has not been accomplished. The use of punchcards, a virtually obsolete technology, suggests that the technical capabilities of the contractor and subcontractor may be inadequate to carry out a statistically complex survey generalizable to the chosen universe.

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	04/30/1990	04/30/1990
Responses	2,000	0	0
Time Burden (Hours)	1,000	0	0
Cost Burden (Dollars)	0	0	0

---

Abstract: SURVEY MEASURES RECRUITING ADVERTISING EFFECTIVENESS AND PROVIDES DATA FOR STRATEGIES TO BE USED IN ADVERTISING. TARGET MARKET IS MALE YOUTH 16-21 YEARS OL

---

Authorizing Statute(s): None

Citations for New Statutory Requirements: None

---

Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:

---

Federal Register Notices & Comments

Did the Agency receive public comments on this ICR? No

---

Number of Information Collection (IC) in this ICR: 1

IC Title	Form No.	Form Name
NAVY ADVERTISING EFFECTIVENESS STUDY (NAES)

---

Burden increases because of Program Change due to Agency Discretion: No

Burden Increase Due to:

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement:

---

Annual Cost to Federal Government: $0

Does this IC contain surveys, censuses, or employ statistical methods? No

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? Uncollected

Is this ICR related to the Pandemic Response? Uncollected

---

Common Form ICR:  No

---

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 04/05/1990

---