Approved as
amended by ONDCP's memoranda to OMB of 12/21/98, 1/13/99, and
1/14/99, and material provided at the 1/8/99 meeting. ONDCP will
caaveat any published reports or analyses resulting from this
research by noting the limitations of the study design which lacks
generalizability, and will consider these limitations appropriately
in using results for the selection of campaign ads.
Inventory as of this Action
Requested
Previously Approved
06/30/1999
06/30/1999
1
0
0
12,375
0
0
2,594,565,000
0
0
The proposed research will provide
copy-testing of anti-drug messages for use in ONDCP's national
media campaign. Test results will be used to select ads and
messages for use in the campaign. Copy-testing will focus on
primary audiences (youth 11-13 and their parents) and secondary
audiences (youth 9-11 and 14-17, and their parents).
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.