National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Advertising Copy Testing

Forms and Documents

Document Name	Status
OMB 3201-0006 Copy Testing Dec 14, 2009 revisions.doc Supplementary Document	2010-02-18
Copytesting instrument (Youth) 3201-0006.doc Supplementary Document	2010-02-18
OMB 3201-0006 Copy Testing Supportive Statement B.doc Supporting Statement B	2009-04-24
OMB 3201-0006 Copy Testing Supportive Statement A.doc Supporting Statement A	2009-04-24

IC Document Collections

IC ID	Document Title	Status
33521	National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Advertising Copy Testing Instruction	Modified

ICR Details

OMB Control No: 3201-0006	ICR Reference No: 200903-3201-005
Status: Historical Active	Previous ICR Reference No: 200809-3201-004
Agency/Subagency: ONDCP	Agency Tracking No:
Title: National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Advertising Copy Testing
Type of Information Collection: Revision of a currently approved collection	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved with change	Conclusion Date: 02/21/2010
	Date Received in OIRA: 04/27/2009
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	02/28/2013	36 Months From Approved	02/28/2010
Responses	8,750	0	12,600
Time Burden (Hours)	1,490	0	2,145
Cost Burden (Dollars)	18,341	0	800,000,000

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Abstract: This research will provide copy testing of anti-drug messages for use in NYADMC. Results will be used to select ads and messages for the campaign. Testing will focus on primary (14-16) and secondary (11-13) youth audiences and their parents. During year one of this ICR, the Media Campaign expects to conduct both methods - online panels and mall-based intercepts - to ensure statistical variation between the two methods in insignificant. Media Campaign anticipates migrating to the online panel method only in years 2 and 3 of this ICR period.

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Authorizing Statute(s): None

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	73 FR 66276	11/07/2008
30-day Notice:	Federal Register Citation:	Citation Date:
	74 FR 7621	02/18/2009
Did the Agency receive public comments on this ICR? Yes

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Number of Information Collection (IC) in this ICR: 1

IC Title	Form No.	Form Name
National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Advertising Copy Testing

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	8,750	12,600	0	-3,850	0	0
Annual Time Burden (Hours)	1,490	2,145	0	-655	0	0
Annual Cost Burden (Dollars)	18,341	800,000,000	0	0	-799,981,659	0

Burden increases because of Program Change due to Agency Discretion: No

Burden Increase Due to:

Burden decreases because of Program Change due to Agency Discretion: Yes

Burden Reduction Due to: Miscellaneous Actions

Short Statement: Ongoing campaign findings have led to refinement of the target sampled, resulting in cost efficiencies.

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Annual Cost to Federal Government: $375,000

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 04/27/2009

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