Phase 2 New Customer Acquisition Strategic Research - Focus Group

National Analysts Worldwide Study #U005-16-XXX

August, 2007

Screener – city

Asian Non-Customer Coin Savers

CHECK ONE

COLD CALL ( )

REFERRAL ( )

DATABASE ( )

DO NOT RECRUIT PEOPLE WITH HEAVY ACCENTS

RESPONDENT NAME:

ADDRESS:

CITY/STATE: ZIP CODE:

TELEPHONE #: FAX #:

GROUP SCHEDULE

Attending:

Date, 2007

Group 1 ( ) 6:00 PM to 8:00 PM -- Asian Coin Savers -- Ages 18-39

Group 2 ( ) 8:00 PM to 10:00 PM -- Asian Coin Savers -- Ages 40-70

SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal group discussion on (DAY/DATE).

Are you free on that date?

Yes ( )

No ( ) THANK & TERMINATE

I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB #1525-0012-XX.

1. Do you, or does anyone in your household or family, own or work for? (READ)

Yes No

A) A coin dealer, or a retail store that sells coins? ( ) ( )

B) A newspaper, radio station, or television station? ( ) ( )

C) The United States Mint? ( ) ( )

D) An advertising agency? ( ) ( )

E) A market research company? ( ) ( )

F) A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)

IF "YES" TO ANY THANK AND TERMINATE

2. Have you ever attended a group discussion for market research purposes?

Yes ( )

No ( ) SKIP TO Q.4

3. When was the last time you attended?

MONTH YEAR

TERMINATE IF WITHIN PAST THREE MONTHS

4. In the past year, have you sold any U.S. coins for income purposes other than to round out a personal collection? (IF NECESSARY, PROBE: Are you a coin dealer?)

Yes ( ) THANK AND TERMINATE

No ( )

5a. Have you ever purchased U.S. coins or other merchandise directly from the U.S. Mint?

Yes ( ) TERMINATE

No ( )

5b. In the past two years, have you purchased U.S. coins?

Yes ( ) CAN RECRUIT 2-3 IN EACH GROUP

No ( )

5c. Did you purchase…(READ AND SELECT ALL THAT APPLY)

Yes No

Gold or platinum coins for investment ( ) ( )

Old or rare coins ( ) ( )

Other types of recently-minted collectible coins ( ) ( )

6. The U.S. Mint is interested in getting the opinions of people of diverse cultural backgrounds. Which of the following best describes what you consider your ethnic background? (READ)

Latino or Hispanic, ( )

Black or African-American, ( )

White, ( )

Asian, or ( )

American Indian or Alaska Native, ( )

Native Hawaiian or other Pacific Islander ( )

Some other race or ethnicity? ( )

MUST ANSWER ASIAN TO CONTINUE

7. Do you currently collect, occasionally save, or sometimes put aside… (READ)

A. 50-state quarters? ( ) MUST HAVE AT LEAST

B. New nickels from 2004/2005? ( ) “A”, “B”, OR “C”
CHECKED

C. Other current U.S. coins? ( ) TO QUALIFY FOR
GROUPS

D. Stamps? ( )

E. Cards (e.g., baseball cards, etc.)? ( )

F. Military items/historical memorabilia? ( )

G. Small, other collectibles? ( )

H. Other (SPECIFY)________________________? ( )

___________________________________________________________________________

None ( ) TERMINATE

8. Which of these activities, if any, have you done to collect or save coins? (READ LIST AND CHECK ALL THAT APPLY)

Gone to Banks/Bank Tellers

for "new" (uncirculated ) coins, ( )

Taken coins out of general

circulation (i.e., taken coins from

pocket/purse) and saved them, ( ) GET A MIX

Acquired/been given coins from

relatives or friends, ( )

Purchased them from coin dealers,

Internet auctions, etc.; that is from

sources other than the U.S. Mint, or ( )

Other ______________________? ( )

(SPECIFY)

9. How many months or years have you collected or saved U.S. coins?

_______________________ ______________________

RECORD # OF MONTHS OR RECORD # OF YEARS

GET A MIX

10. Please indicate how likely or unlikely you would be to buy U.S. coins or U.S. collectible coins in the next 12 months either for yourself or as a gift using a scale from “1” to “6” where “1” means “Not at all Likely” and ”6” means “Extremely Likely.”

_______________________

RECORD NUMBER

MUST HAVE MIX OF “3” THROUGH “6”

WITH NO MORE THAN TWO 3s” IN EACH GROUP

11. Is your age: (READ)

Under 18, ( ) TERMINATE

________________________________________________________

18 to 30, ( )

GROUP 1

31 to 39, ( )

______________________________________________________

40 to 49, ( ) GROUP 2: RECRUIT 5

50 to 60, or ( ) GROUP 2: RECRUIT 4

60 to 70, ( ) GROUP 2: RECRUIT 1

______________________________________________________

Over 70? ( ) TERMINATE

12. Is your total annual household income before taxes: (READ)

Under $30,000, ( ) TERMINATE

_________________________________________________________________________

$30,000 to $49,000, ( ) CONTINUE RECRUITING AND

CONTACT NATIONAL ANALYSTS

_________________________________________________________________________

$50,000 to $75,000, ( ) GET

A

$75,000 to $99,999, or ( ) MIX

$100,000 or more? ( )

13. Are you: (READ)

Married or living as married, ( ) GET

Separated, divorced or widowed, or ( ) A

Single? ( ) MIX

14. What is the last grade of school you completed? Is it: (READ)

Less than high school, ( ) TERMINATE

__________________________________________________________

High school, ( )

Some College, ( ) GET

College, or ( ) A

Graduate school? ( ) MIX

15. Are you employed? (READ)

Full time, ( ) GET

Part time, or ( ) A

Not Employed? ( ) MIX

EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.

You will receive an honorarium of $______ for your participation.

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