U.S. Mint Qualitative Customer Research

National Analysts Worldwide Study #U005-17-805

November/December, 2007

SCREENER

U.S. MINT CUSTOMERS

ask TO SPEAK TO PERSON NAMED on list

GET A MIX

( ) female

GET A MIX

( ) male

DO NOT RECRUIT PEOPLE WITH HEAVY ACCENTS

RESPONDENT NAME:

ADDRESS:

CITY/STATE: ZIP CODE:

TELEPHONE #: FAX #:

GROUP SCHEDULE

Date, 2007

Group 1 ( ) 5:30 PM to 7:30 PM -- U.S. Mint Customers – General

Group 2 ( ) 7:30 PM to 9:30 PM -- U.S. Mint Customers – General

SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal group discussion on (DAY/DATE).

Are you free on that date?

Yes ( )

No ( ) THANK AND TERMINATE

I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB#1525-0012-XX.

1. Do you, or does anyone in your household or family, own or work for? (READ)

Yes No

A) A coin dealer, or a retail store that sells coins? ( ) ( )

B) A newspaper, radio station, or television station? ( ) ( )

C) The United States Mint? ( ) ( )

D) An advertising agency? ( ) ( )

E) A market research company? ( ) ( )

F) A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)

IF "YES" TO ANY THANK AND TERMINATE

2. Have you ever attended a group discussion for market research purposes?

Yes ( )

No ( ) SKIP TO Q. 4

3. When was the last time you attended?

MONTH YEAR

TERMINATE IF WITHIN THE PAST YEAR

4. In the past year, have you sold any U.S. coins for income purposes other than to round out a personal collection? (IF NECESSARY, PROBE: Are you a coin dealer?)

Yes ( ) THANK AND TERMINATE

No ( )

5. When was the most recent time that you purchased coins or coin-related items from the U.S. Mint? Was it: (READ. CHECK APPROPRIATE BOX)

Within the past 12 months, ( )

1 to 2 years ago, ( )

________________________________________________________________________

3 to 4 years ago, or ( )

TERMINATE

More than 4 years ago? ( )

6. In the past two years, which of the following items, if any, did you purchase from the U.S. Mint? (READ AND CHECK ALL THAT APPLY)

First Day Coin Covers, ( )

Uncirculated Coin Sets, ( )

Annual Silver Proof Sets, ( )

Annual Proof Sets, ( )

5-Coin Quarter Proof/Silver Proof Sets, ( )

Presidential $1 coins, ( )

_______________________________________________________________________________

First Spouse coins, ( )

Commemorative Coins, ( )

__________________________________________________________________________________________

Bags/Rolls, ( )

American Eagle Silver Coins, ( )

__________________________________________________________________________________________

American Eagle Gold Coins, ( )

__________________________________________________________________________________________

American Eagle Platinum Coins, ( )

__________________________________________________________________________________________

American Buffalo Gold Coins, ( )

__________________________________________________________________________________________

Medals, or ( )

Other items, such as maps, holders, jewelry?

_________________________________ ( )

(SPECIFY)

GROUP 1 & 2: GET A MIX OF PRODUCT TYPES PURCHASED

IN EACH GROUP: RECRUIT AT LEAST 4 THAT PURCHASE ANNUAL PROOF SETS/SILVER PROOF SETS

IN EACH GROUP: RECRUIT AT LEAST 4 THAT PURCHASE PRESIDENTIAL $1 COINS

7. In a year, approximately how much money do you spend, on average, on products from the U.S. Mint? (RECORD AMOUNT, ROUND TO NEAREST DOLLAR)

$_____________ spent per year

GROUPS 1 & 2:

RECRUIT 3-4 FROM <$100 SAMPLE

RECRUIT 3-4 FROM $100-$499 SAMPLE

RECRUIT 3-4 FROM $500+ SAMPLE

8. Is your age: (READ)

Under 18, ( ) TERMINATE

____________________________________________________

18 to 30, ( ) GET

31 to 45, ( ) AN EVEN

46 to 59, ( ) MIX

_____________________________________________________

60 to 70, or ( ) NO MORE THAN

Over 70? ( ) ONE PER GROUP

9. Are you: (READ)

Married or living as married, ( ) GET

Separated, divorced or widowed, or ( ) A

Single? ( ) MIX

10. What is the last grade of school you completed? Is it: (READ)

Less than high school, ( ) TERMINATE

____________________________________________________

High school, ( )

Some College, ( ) GET

College, or ( ) A

Graduate school? ( ) MIX

11. Are you: (READ)

White, ( )

Black or African-American, ( ) GET

Hispanic/Latino, ( ) A

Asian, ( ) MIX

American Indian or Alaska Native, ( )

Native Hawaiian or other Pacific Islander, or ( )

Other ___________________________? ( )

(SPECIFY)

12. Are you employed? (READ)

Full time, ( ) GET

Part time, or ( ) A

Not Employed? ( ) MIX

13. Is your total annual household income before taxes: (READ)

Under $25,000, ( ) NO MORE THAN 2 PER GROUP

_________________________________________________________________

$25,000 to $49,000, ( )

$50,000 to $75,000, ( ) GET

A

$75,000 to $99,999, or ( ) MIX

$100,000 or more? ( )

EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.

You will receive an honorarium of $______ for your participation.

National Analysts Worldwide Study #U005-17-805

November/December, 2007

Screener

Non-Customers – Coin Savers

IDENTIFY MALE OR FEMALE CHECK ONE

(

GET A MIX

) FEMALE COLD CALL ( )

( ) MALE REFERRAL ( )

DATABASE ( )

DO NOT RECRUIT PEOPLE WITH HEAVY ACCENTS

RESPONDENT NAME:

ADDRESS:

CITY/STATE: ZIP CODE:

TELEPHONE #: FAX #:

GROUP SCHEDULE

Attending:

Date, 2007

Group 3 ( ) 8:30 AM to 10:30 AM -- Non-Customer, Coin Savers

SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal group discussion on (DAY/DATE).

Are you free on that date?

Yes ( )

No ( ) THANK & TERMINATE

I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB #1525-0012-XX.

1. Do you, or does anyone in your household or family, own or work for? (READ)

Yes No

A) A coin dealer, or a retail store that sells coins? ( ) ( )

B) A newspaper, radio station, or television station? ( ) ( )

C) The United States Mint? ( ) ( )

D) An advertising agency? ( ) ( )

E) A market research company? ( ) ( )

F) A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)

IF "YES" TO ANY THANK AND TERMINATE

2. Have you ever attended a group discussion for market research purposes?

Yes ( )

No ( ) SKIP TO Q.4

3. When was the last time you attended?

MONTH YEAR

TERMINATE IF WITHIN PAST YEAR

4. In the past year, have you sold any U.S. coins for income purposes other than to round out a personal collection? (IF NECESSARY, PROBE: Are you a coin dealer?)

Yes ( ) THANK AND TERMINATE

No ( )

5. Have you ever purchased coins or other merchandise directly from the U.S. Mint?

Yes ( ) TERMINATE

No ( ) CONTINUE

6. Do you currently collect, occasionally save, or sometimes put aside… (READ)

A. Presidential $1 coins? ( ) MUST HAVE AT LEAST

B. 50-state quarters? ( ) “A”, “B”, “C”, or “D”

C. New nickels from 2004/2005? ( ) CHECKED TO QUALIFY

D. Other current U.S. coins? ( ) FOR GROUP

___________________________________________________________________________

E. Stamps? ( )

F. Cards (e.g., baseball cards, etc.)? ( )

G. Military items/historical memorabilia? ( )

H. Dolls/figurines? ( )

I. Decorative plates? ( )

J. Small, other collectibles? ( )

K. Other (Specify ________________)? ( )

___________________________________________________________________________

None ( ) TERMINATE

7. Are the U.S. coins that you currently collect, save or put aside for yourself? For others?

Yes No

Self ( ) ( ) GET A MIX OF SELF & OTHERS

Others ( ) ( )

8. Which of these activities, if any, have you done to collect or save coins? (READ LIST AND CHECK ALL THAT APPLY)

Gone to Banks/Bank Tellers

for "new" (uncirculated ) coins, ( )

Taken coins out of general

circulation (i.e., taken coins from

pocket/purse) and saved them, ( ) GET A MIX

Acquired/been given coins from

relatives or friends, ( )

Purchased them from coin dealers,

Internet auctions, etc.; that is from

sources other than the U.S. Mint, or ( )

Other ______________________? ( )

(SPECIFY)

9. How many months or years have you collected or saved U.S. coins?

_______________________ ______________________

RECORD # OF MONTHS OR RECORD # OF YEARS

GET A MIX

10. Please indicate how much you agree or disagree with the following statement about coin collecting, using a scale from “1” to “6” where “1” means “Strongly Disagree” and ”6” means “Strongly Agree.”

“I would consider giving collectible coins as a gift for holidays,
birthdays, a baby’s birth, and the like.”

_______________________

RECORD NUMBER

RECRUIT NO MORE THAN 2 PEOPLE WITH “1” OR “2”;

ALL OTHERS SHOULD BE MIX OF “4” THROUGH “6”

11. Is your age: (READ)

Under 18, ( ) TERMINATE

_____________________________________________________

18 to 30, ( )

GET AN

31 to 45, ( ) EVEN MIX

46 to 59, ( )

______________________________________________________

60 to 70, or ( ) NO MORE THAN =

Over 70? ( ) 1 PER GROUP

12. Are you: (READ)

Married or living as married, ( ) GET

Separated, divorced or widowed, or ( ) A

Single? ( ) MIX

13. What is the last grade of school you completed? Is it: (READ)

Less than high school, ( ) TERMINATE

____________________________________________________

High school, ( )

Some College, ( ) GET

College, or ( ) A

Graduate school? ( ) MIX

14. Are you: (READ)

White, ( )

Black or African-American, ( ) GET

Hispanic/Latino, ( ) A

Asian, ( ) MIX

American Indian or

Alaska Native, ( )

Native Hawaiian or

Other Pacific Islander, or ( )

Other__________________? ( )

(SPECIFY)

15. Are you employed? (READ)

Full time, ( ) GET

Part time, or ( ) A

Not Employed? ( ) MIX

16. Is your total annual household income before taxes: (READ)

Under $25,000, ( ) NO MORE THAN 2 PER GROUP

_____________________________________________________________________

$25,000 to $49,000, ( )

$50,000 to $75,000, ( ) GET

A

$75,000 to $99,999, or ( ) MIX

$100,000 or more? ( )

EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.

You will receive an honorarium of $______ for your participation.

- 6 -