1525-0012-103 Web Usability Testing/Focus Groups Survey

National Analysts Worldwide Study #U005-16-800

February, 2008

SCREENER

U.S. MINT CUSTOMERS

a

FROM SAMPLE (CHECK ONE)

( ) INTERNET ONLY

( ) INTERNET & OTHER CHANNEL

sk TO SPEAK TO PERSON NAMED on list

GET A MIX

( ) female

( ) male

# OF INTERNET ORDERS/ORDERS FROM SAMPLE LIST _________ GET A MIX

Usability Interviews
Customers (Recruit 8)	Web Orderer	Recruit 3-4
	Non-web Orderer (tried to order on Mint website)	Recruit 2-3
	Non-web Orderer (visited Mint website)
	Non-web Orderer (has NOT visited Mint website)	Recruit 2-3

DO NOT RECRUIT PEOPLE WITH HEAVY ACCENTS

RESPONDENT NAME:

ADDRESS:

CITY/STATE: ZIP CODE:

TELEPHONE #: FAX #:

SCHEDULE

Appointment:

Date, 2008

______________ TIME

SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal discussion on (DAY/DATE).

Are you free on that date?

Yes ( )

No ( ) THANK AND TERMINATE

I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB#1525-0012-XX.

1. Do you, or does anyone in your household or family, own or work for? (READ)

Yes No

A coin dealer, or a retail store that sells coins? ( ) ( )

A newspaper, radio station, or television station? ( ) ( )

The United States Mint? ( ) ( )

An advertising agency? ( ) ( )

A market research company? ( ) ( )

A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)

IF "YES" TO ANY THANK AND TERMINATE

2. In the past year, have you sold any U.S. coins for income purposes other than to round out a personal collection? (IF NECESSARY, PROBE: Are you a coin dealer?)

Yes ( ) THANK AND TERMINATE

No ( )

3. When was the most recent time that you purchased coins or coin-related items from the U.S. Mint? Was it: (READ. CHECK APPROPRIATE BOX)

Within the past 12 months, ( )

________________________________________________________________________

1 to 2 years ago, ( )

3 to 4 years ago, or ( ) TERMINATE

More than 4 years ago? ( )

4. In the past two years, which of the following items, if any, did you purchase from the U.S. Mint? (READ AND CHECK ALL THAT APPLY)

a) Uncirculated Coin Sets, ( )

b) Annual Silver Proof Sets, ( )

c) Annual Proof Sets, ( )

d) 5-Coin Quarter Proof/Silver Proof Sets, ( )

e) Presidential coins/sets ( )

f) Commemorative Coins, ( )

g) Bags/Rolls, ( )

h) American Eagle Silver, Gold or Platinum Coins, ( )

i) American Buffalo Gold Coins, ( )

j) Medals, or ( )

k) Other items, such as maps, holders, jewelry ( )

_________________________________? ( )

(SPECIFY)

IF “j” AND/OR “k” ONLY, THEN TERMINATE

5. In the past 12 months, which of the following methods have you used to place an order with the U.S. Mint? (READ AND CHECK ALL THAT APPLY)

Online (www.usmint.gov), ( )

Phone, ( )

Mail, or ( )

Fax? ( )

IF ONLINE NOT CHECKED ASK Q.6

IF ONLINE CHECKED RECRUIT AS “WEB ORDERER” -- SKIP TO Q.8a

6. In the past 12 months, have you used the U.S. Mint’s website to:? (READ AND CHECK ALL THAT APPLY)

Yes No

a) Attempt to order online but decided
not to or had difficulties? ( ) ( )

b) Find any kind of information? ( ) ( )

IF “a” IS ”Yes” RECRUIT AS “NON-WEB ORDERER (TRIED TO ORDER ON MINT WEBSITE)” – SKIP TO Q.8a

IF “b” IS “Yes” RECRUIT AS “NON-WEB ORDERER (VISITED MINT WEBSITE)” -- SKIP TO Q8a;

If “a” AND “b” ARE “No” RECRUIT AS “NON-WEB ORDERER (HAS NOT VISITED MINT WEBSITE)” -- CONTINUE

7a. Do you have Internet access: (READ AND CHECK ALL THAT APPLY)

Yes No

At home? ( ) ( )

At work? ( ) ( )

IF “No” TO BOTH, THEN TERMINATE

IF Q.7b-7h IS “TERMINATE” CONTINUE SCREENING, BUT DO NOT INVITE. CONTACT NATIONAL ANALYSTS

7b. How long have you been using the Internet? (READ AND CHECK ONE)

Less than 1 year, ( ) TERMINATE

2 to 3 years, ( )

4 to 5 years, or ( )

6 or more years? ( )

7c. Approximately, how often do you use the Internet? (READ AND CHECK ONE)

At least once a day, ( )

3 to 5 times a week, ( )

1 to 2 times a week, ( )

Every few weeks, or ( )

TERMINATE

Less often? ( )

7d. Excluding e-mail, how much time do you spend on the web each week? (READ AND CHECK ONE)

Less than 2 hours, ( ) TERMINATE

2 to 5 hours, ( )

6 to 8 hours, or ( )

8+ hours? ( )

7e. Which of the following tasks have you done in the last six months? (READ AND CHECK ALL THAT APPLY)

Searched for maps/directions online, ( )

Conducted a search using a search engine, ( )

Researched a product or service online, ( )

Purchased a product/service online, ( )

Visited a government website, ( )

Looked for health information online, ( )

Looked for news online, ( )

Looked up weather forecasts online, ( )

Paid bills online, ( )

Sent an instant message, ( )

Participated in an online auction (such as eBay) , ( )

Connected to the Internet with a wireless device, ( )

Bought/sold stock, mutual funds or bonds online, ( )

Subscribed to an RSS Feed, ( )

Downloaded music from the Internet, ( )

Listened to a PodCast, or ( )

Created content in a blog or wiki? ( )

MUST CHECK 3 OR MORE

7f. Of the websites you use, which one do you use the most?

____________________ RECORD Don’t know/can’t think of one ( ) TERMINATE

7g. What is your favorite search engine?

____________________ RECORD Don’t know/can’t think of one ( ) TERMINATE

7h. How frequently do you conduct searches using the Internet? (READ AND CHECK ONE)

Several times a day, ( )

About once a day, ( )

3 to 5 days a week, ( )

1 to 2 days a week, ( )

Every few weeks, or ( )

Less often? ( ) TERMINATE

DO NOT READ -- Don’t Know ( )

RECRUIT AS “NON WEB ORDERER – HAS NOT VISITED MINT WEBSITE”

8a. In a year, approximately how much money do you spend, on average, on products from the U.S. Mint? (RECORD AMOUNT, ROUND TO NEAREST DOLLAR)

$_____________ SPENT PER YEAR

INCLUDE MIX OF SPENDERS

8b. In a year, approximately how many separate orders do you place with the U.S. Mint? (RECORD AMOUNT, ROUND TO NEAREST DOLLAR)

#_____________ SEPARATE ORDERS PLACED PER YEAR

INCLUDE MIX OF # ORDERS PLACED

9. Is your age: (READ)

Under 18, ( ) TERMINATE

_________________________________________

18 to 30, ( ) GET

31 to 45, ( ) A

46 to 59, ( ) MIX

__________________________________________

60 to 70, or ( ) NO MORE

Over 70? ( ) THAN ONE

10. Are you: (READ)

Married or living as married, ( ) GET

Separated, divorced or widowed, or ( ) A

Single? ( ) MIX

11. What is the last grade of school you completed? Is it: (READ)

Less than high school, ( ) TERMINATE

____________________________________________________

High school, ( )

Some College, ( ) GET

College, or ( ) A

Graduate school? ( ) MIX

10. Are you: (READ)

White, ( )

Black or African-American, ( ) GET

Hispanic/Latino, ( ) A

Asian, ( ) MIX

American Indian or Alaska Native, ( )

Native Hawaiian or other Pacific Islander, or ( )

Other ___________________________? ( )

(SPECIFY)

12. Are you employed? (READ)

Full time, ( ) GET

Part time, or ( ) A

Not Employed? ( ) MIX

13. Is your total annual household income before taxes: (READ)

Under $25,000, ( ) NO MORE THAN 1

_________________________________________________________________

$25,000 to $49,000, ( )

$50,000 to $75,000, ( ) GET

A

$75,000 to $99,999, or ( ) MIX

$100,000 or more? ( )

EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.

You will receive an honorarium of $______ for your participation.

National Analysts Worldwide Study #U005-16-800

February, 2008

Screener

Non-Customers

I DENTIFY MALE OR FEMALE CHECK ONE

(

GET A MIX

) FEMALE COLD CALL ( )

( ) MALE REFERRAL ( )

DATABASE ( )

Usability Interviews
Non-Customers (Recruit 8)	Visited Mint website	Try for at least 1-2
	Has NOT visited Mint website	Recruit 7-8

DO NOT RECRUIT PEOPLE WITH HEAVY ACCENTS

RESPONDENT NAME:

ADDRESS:

CITY/STATE: ZIP CODE:

TELEPHONE #: FAX #:

SCHEDULE

Appointment:

Date, 2008

______________ TIME

SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal discussion on (DAY/DATE).

Are you free on that date?

Yes ( )

No ( ) THANK & TERMINATE

I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB #1525-0012-XX.

1. Do you, or does anyone in your household or family, own or work for? (READ)

Yes No

A coin dealer, or a retail store that sells coins? ( ) ( )

A newspaper, radio station, or television station? ( ) ( )

The United States Mint? ( ) ( )

An advertising agency? ( ) ( )

A market research company? ( ) ( )

A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)

IF "YES" TO ANY THANK AND TERMINATE

2. In the past year, have you sold any U.S. coins for income purposes other than to round out a personal collection? (IF NECESSARY, PROBE: Are you a coin dealer?)

Yes ( ) THANK AND TERMINATE

No ( )

3a. Have you ever purchased coins or other merchandise directly from the U.S. Mint?

Yes ( ) TERMINATE

No ( ) CONTINUE

3b. In the past 12 months, have you visited the U.S. Mint website?

Yes ( )

No ( )

If “Yes” THEN “VISITED MINT WEBSITE”

If “No” THEN HAS “NOT VISITED MINT WEBSITE”

4. Do you currently collect, occasionally save, or sometimes put aside: (READ AND CHECK ALL THAT APPLY)

a. 50-state quarters? ( ) MUST HAVE AT LEAST

b. New nickels from 2004/2005? ( ) “a”, “b”, “c”, OR “d”
CHECKED

c. Other current U.S. coins? ( ) TO QUALIFY

d. Presidential $1 coins? ( )

e. Stamps? ( )

f. Cards (e.g., baseball cards, etc.)? ( )

g. Military items/historical memorabilia? ( )

h. Dolls/figurines? ( )

i. Decorative plates? ( )

j. Small, other collectibles? ( )

k. Other (Specify ________________)? ( )

___________________________________________________________________________

None ( ) TERMINATE

5. Are the U.S. coins that you currently collect, save or put aside for yourself? For others?

Yes No

Self ( ) ( ) GET A MIX OF SELF & OTHERS

Others ( ) ( )

6. Which of these activities, if any, have you done to collect or save coins? (READ LIST AND CHECK ALL THAT APPLY)

Gone to Banks/Bank Tellers

for "new" (uncirculated ) coins, ( )

Taken coins out of general

circulation (i.e., taken coins from

pocket/purse) and saved them, ( ) GET A MIX

Acquired/been given coins from

relatives or friends, ( )

Purchased them from coin dealers,

Internet auctions, etc.; that is from

sources other than the U.S. Mint, or ( )

Other ______________________? ( )

(SPECIFY)

7. How many months or years have you collected or saved U.S. coins?

_______________________ ______________________

RECORD # OF MONTHS OR RECORD # OF YEARS

GET A MIX

8. Please indicate how much you agree or disagree with the following statement about coin collecting, using a scale from “1” to “6” where “1” means “Strongly Disagree” and ”6” means “Strongly Agree.”

“I would consider giving collectible coins as a gift for holidays,
graduations, birthdays, a baby’s birth, and the like.”

_______________________

RECORD NUMBER

IF “1” OR “2” THEN TERMINATE

9a. Do you have Internet access: (READ AND CHECK ALL THAT APPLY)

At home, or ( )

At work? ( )

IF NEITHER CHECKED THEN TERMINATE

9b. How long have you been using the Internet? (READ AND CHECK ONE)

Less than 1 year, ( ) TERMINATE

2 to 3 years, ( )

4 to 5 years, or ( )

6 or more years? ( )

9c. Approximately, how often do you use the Internet? (READ AND CHECK ONE)

At least once a day, ( )

3 to 5 times a week, ( )

1 to 2 times a week, ( )

Every few weeks, or ( )

TERMINATE

Less often? ( )

9d. Excluding e-mail, how much time do you spend on the web each week? (READ AND CHECK ONE)

Less than 2 hours, ( ) TERMINATE

3 to 5 hours, ( )

6 to 8 hours, or ( )

8+ hours? ( )

9e. Which of the following tasks have you done in the last six months? (READ AND CHECK ALL THAT APPLY)

Searched for maps/directions online, ( )

Conducted a search using a search engine, ( )

Researched a product or service online, ( )

Purchased a product/service online, ( )

Visited a government website, ( )

Looked for health information online, ( )

Looked for news online, ( )

Looked up weather forecasts online, ( )

Paid bills online, ( )

Sent an instant message, ( )

Participated in an online auction (such as eBay) , ( )

Connected to the Internet with a wireless device, ( )

Bought/sold stock, mutual funds or bonds online, ( )

Subscribed to an RSS Feed, ( )

Downloaded music from the Internet, ( )

Listened to a PodCast, or ( )

Created content in a blog or wiki? ( )

MUST CHECK 3 OR MORE

9f. Of the websites you use, which one do you use the most?

____________________ RECORD Don’t know/can’t think of one ( ) TERMINATE

9g. What is your favorite search engine?

____________________ RECORD Don’t know/can’t think of one ( ) TERMINATE

9h. How frequently do you conduct searches using the Internet? (READ AND CHECK ONE)

Several times a day, ( )

About once a day, ( )

3 to 5 days a week, ( )

1 to 2 days a week, ( )

Every few weeks, or ( )

Less often? ( ) TERMINATE

DO NOT READ -- Don’t Know ( )

10. Is your age: (READ)

Under 18, ( ) TERMINATE

_____________________________________________________

18 to 30, ( )

GET

31 to 45, ( ) AN

EVEN

46 to 59, ( ) MIX

______________________________________________________

60 to 70, or ( ) NO MORE

Over 70? ( ) THAN ONE

11. Are you: (READ)

Married or living as married, ( ) GET

Separated, divorced or widowed, or ( ) A

Single? ( ) MIX

12. What is the last grade of school you completed? Is it: (READ)

Less than high school, ( ) TERMINATE

___________________________________________________________

High school, ( )

Some College, ( ) GET

College, or ( ) A

Graduate school? ( ) MIX

13. Are you: (READ)

White, ( )

Black or African-American, ( ) GET

Hispanic/Latino, ( ) A

Asian, ( ) MIX

American Indian or

Alaska Native, ( )

Native Hawaiian or

Other Pacific Islander, or ( )

Other__________________? ( )

(SPECIFY)

14. Are you employed? (READ)

Full time, ( ) GET

Part time, or ( ) A

Not Employed? ( ) MIX

15. Is your total annual household income before taxes: (READ)

Under $25,000, ( ) NO MORE THAN ONE

_____________________________________________________________________

$25,000 to $49,000, ( )

$50,000 to $75,000, ( ) GET

A

$75,000 to $99,999, or ( ) MIX

$100,000 or more? ( )

EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.

You will receive an honorarium of $______ for your participation.

- 10 - FINAL 1/15/06