1525-0012-105 Justification - US Mint Quantitative Presidential $1 Coin Research

1525-0012-105 Justification US Mint OMB Request _$1 Coin Awareness Survey Feb_08.doc

Generic Clearance for Voluntary Surveys to Implement E.O. 12882. Implemented by Sales and Marketing Division.

1525-0012-105 Justification - US Mint Quantitative Presidential $1 Coin Research

OMB: 1525-0012

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United States Mint

Quantitative Presidential $1 Coin research – awareness survey

2/04/2008



Purpose of the Research


The United States Mint plans to conduct quantitative research to track the results of its public outreach and awareness campaign among consumers to increase circulation/usage of the Presidential $1 coins among the general public.


The purpose of the quantitative research is:


  • To assess both aided and unaided awareness of the Presidential $1 Coin Program

  • To measure attitudes, use/utility, availability, and likelihood of the general public to collect the Presidential $1 Coins

Quantitative Research Topic Outline


The topics planned for inclusion in this survey are:


  1. Public awareness (aided and unaided)


  1. General attitude toward $1 Coin program


  1. Possession of $1 Coins


  1. Availability of $1 Coins


  1. Use and Utility of $1 Coins


Sample Design and Methodology


National Awareness Survey: a 10-minute national random-digit-dialing (RDD) computer-assisted telephone survey of households that will generate 1,000 completed interviews. A list-assisted sample design that uses information about which telephone numbers contain residential numbers as opposed to non-residential numbers will be used for selecting the sample of telephone numbers.

Survey Sample Allocation

Target Group

Sample

Consumers

1,000

Total

1,000


The Gallup Organization will code, clean, weight and tabulate data collected from the survey.

Methods to Maximize Response Rates


For the RDD Survey of consumers, we expect that approximately 90 percent of those respondents who attempt to access the survey will actually complete it in its entirety, thus minimizing additional contact hours as much as possible.


Estimate of the Burden Hours


The collection of information will involve completion of this survey via telephone interview with up to a maximum of 1,000 randomly selected respondents. The average interview length will be approximately 10 minutes, and the total estimated burden for the Presidential $1 Coin Survey is 167 hours.




Awareness Survey

# of Respondents

1,000

Average interview minutes

10

Burden Hours

167


File Typeapplication/msword
File Title1997 U
AuthorDavid A. Lean
Last Modified ByYvonne Pollard
File Modified2008-02-04
File Created2008-02-04

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