Qualitative Customer Research - Focus Group

National Analysts Worldwide Study #812

May/June, 2009

SCREENER

UNITED STATES MINT CUSTOMERS -- CITY

ask TO SPEAK TO PERSON NAMED on list

GET A MIX

( ) female

GET A MIX

( ) male

DO NOT RECRUIT PEOPLE WITH HEAVY ACCENTS

RESPONDENT NAME:

ADDRESS:

CITY/STATE: ZIP CODE:

TELEPHONE #: FAX #:

GROUP SCHEDULE

Date, 2009

Group 1 ( ) Time – United States Mint Customers

Group 2 ( ) Time – United States Mint Customers

SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts Worldwide, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal group discussion on (DAY/DATE).

Are you free on that date?

Yes ( )

No ( ) THANK AND TERMINATE

I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB#1525-0012-XXXX.

1. Do you, or does anyone in your household or family, own or work for? (READ)

Yes No

A) A coin dealer, or a retail store that sells coins? ( ) ( )

B) A newspaper, radio station, or television station? ( ) ( )

C) The United States Mint? ( ) ( )

D) An advertising agency? ( ) ( )

E) A market research company? ( ) ( )

F) A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)

IF "YES" TO ANY THANK AND TERMINATE

2. Have you ever attended a group discussion for market research purposes?

Yes ( )

No ( ) SKIP TO Q. 4

3. When was the last time you attended?

MONTH YEAR

TERMINATE IF WITHIN THE PAST 3 MONTHS

4. In the past year, have you sold any U.S. coins for income purposes other than to round out a personal collection? (IF NECESSARY, PROBE: Are you a coin dealer?)

Yes ( ) THANK AND TERMINATE

No ( )

5a. When was the most recent time that you purchased coins or coin-related items from the United States Mint? Was it: (READ. CHECK APPROPRIATE BOX)

Within the past 12 months, ( )

1 to 2 years ago, ( )

________________________________________________________________________

3 to 4 years ago, or ( )

TERMINATE

More than 4 years ago? ( )

5b. When was the first time that you purchased coins or coin-related items from the United States Mint? Was it: (READ. CHECK APPROPRIATE BOX)

Within the past 12 months, ( )

________________________________________________________________________

1 to 2 years ago, ( )

3 to 4 years ago, or ( )

More than 4 years ago? ( )

SET QUOTAS AS NEEDED

6. In the past two years, which of the following items, if any, did you purchase from the United States Mint? (READ AND CHECK ALL THAT APPLY)

A. Uncirculated Coin Sets, ( )

B. Annual Silver Proof Sets, ( )

C. Annual Proof Sets, ( )

D. 5-Coin Quarter Proof/Silver Proof Sets, ( )

E. Presidential $1 coins, ( )

F. First Spouse coins , ( )

G. 2009 Ultra High Relief Double Eagle Gold Coin,

H. Commemorative Coins, ( )

I. Bags/Rolls, ( )

J. American Eagle Silver/Gold/Platinum Coins, ( )

K. American Buffalo Gold Coins, ( )

L. Medals, or ( )

M. Other Items, such as Albums, Maps, Boxes,?

_______________________________________ ( )

(Specify)

RECRUIT A MIX ACROSS ALL PRODUCT TYPES

7. In the past 12 months, which of the following methods have you used to place an order with the United States Mint? (READ AND CHECK ALL THAT APPLY)

Online (www.usmint.gov), ( )

Phone, ( )

Mail, or ( )

Fax? ( )

IF ONLINE NOT CHECKED ASK Q.8

IF ONLINE CHECKED CLASSIFY AS “UNITED STATES MINT WEB ORDERER” -- SKIP TO Q.10

8. In the past 12 months, have you used the United States Mint’s website to:? (READ AND CHECK ALL THAT APPLY)

Yes No

a) Attempt to order online but decided
not to or had difficulties? ( ) ( )

b) Find any kind of information? ( ) ( )

IF “a” OR “b” IS ”Yes” CLASSIFY AS “UNITED STATES MINT VISITOR” – SKIP TO Q.10

9. Do you have Internet access: (READ AND CHECK ALL THAT APPLY)

Yes No

At home? ( ) ( )

At work? ( ) ( )

IF “No” TO BOTH, THEN TERMINATE

IF Q.9b-9e IS “TERMINATE” CONTINUE SCREENING, BUT DO NOT INVITE.

9b. How long have you been using the Internet? (READ AND CHECK ONE)

Less than 1 year, ( ) TERMINATE

2 to 3 years, ( )

4 to 5 years, or ( )

6 or more years? ( )

9c. Approximately, how often do you use the Internet? (READ AND CHECK ONE)

At least once a day, ( )

3 to 5 times a week, ( )

1 to 2 times a week, ( )

Every few weeks, or ( )

TERMINATE

Less often? ( )

9d. Excluding e-mail, how much time do you spend on the web each week? (READ AND CHECK ONE)

Less than 2 hours, ( ) TERMINATE

2 to 5 hours, ( )

6 to 8 hours, or ( )

8+ hours? ( )

9e. How frequently do you conduct searches using the Internet? (READ AND CHECK ONE)

Several times a day, ( )

About once a day, ( )

3 to 5 days a week, ( )

1 to 2 days a week, ( )

Every few weeks, or ( )

Less often? ( ) TERMINATE

DO NOT READ -- Don’t Know ( )

CLASSIFY AS “NO EXPERIENCE UNITED STATES MINT WEBSITE”

SET QUOTAS AS NEEDED

10. In a year, approximately how much money do you spend, on average, on products from the United States Mint? (RECORD AMOUNT, ROUND TO NEAREST DOLLAR)

$_____________ spent per year

RECRUIT 3-4 FROM <$100 SAMPLE

RECRUIT 3-4 FROM $100-$499 SAMPLE

RECRUIT 3-4 FROM $500+ SAMPLE

11. Is your age: (READ)

Under 18, ( ) TERMINATE

____________________________________________________

18 to 30, ( ) GET

31 to 39, ( ) AN

40 to 49, EVEN

50 to 59, ( ) MIX

_____________________________________________________

60 to 70, or ( ) NO MORE THAN

Over 70? ( ) ONE PER GROUP

12. Are you: (READ)

Married or living as married, ( ) GET

Separated, divorced or widowed, or ( ) A

Single? ( ) MIX

13. What is the last grade of school you completed? Is it: (READ)

Less than high school, ( ) TERMINATE

____________________________________________________

High school, ( )

Some College, ( ) GET

College, or ( ) A

Graduate school? ( ) MIX

14. Are you: (READ)

White, ( )

Black or African-American, ( ) GET

Hispanic/Latino, ( ) A

Asian, ( ) MIX

American Indian or Alaska Native, ( )

Native Hawaiian or other Pacific Islander, or ( )

Other ___________________________? ( )

(SPECIFY)

15. Are you employed? (READ)

Full time, ( ) GET

Part time, or ( ) A

Not Employed? ( ) MIX

16. Is your total annual household income before taxes: (READ)

Under $25,000, ( ) NO MORE THAN 2 PER GROUP

_________________________________________________________________

$25,000 to $49,000, ( )

$50,000 to $75,000, ( ) GET

A

$75,000 to $99,999, or ( ) MIX

$100,000 or more? ( )

EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.

You will receive an honorarium of $______ for your participation.

National Analysts Worldwide Study #812

May/June, 2009

Screener

Non-Customers -- city

CHECK ONE

GET A MIX

( ) female

GET A MIX

COLD CALL ( )

( ) male REFERRAL ( )

DATABASE ( )

DO NOT RECRUIT PEOPLE WITH HEAVY ACCENTS

RESPONDENT NAME:

ADDRESS:

CITY/STATE: ZIP CODE:

TELEPHONE #: FAX #:

GROUP SCHEDULE

Date

Group 3 – ( ) Time Non-Customers - Collectors/Gifters

SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal group discussion on (DAY/DATE).

Are you free on that date?

Yes ( )

No ( ) THANK & TERMINATE

I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB #1525-0012-XXXX.

1. Do you, or does anyone in your household or family, own or work for? (READ)

Yes No

A) A coin dealer, or a retail store that sells coins? ( ) ( )

B) A newspaper, radio station, or television station? ( ) ( )

C) The United States Mint? ( ) ( )

D) An advertising agency? ( ) ( )

E) A market research company? ( ) ( )

F) A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)

IF "YES" TO ANY THANK AND TERMINATE

2. Have you ever attended a group discussion for market research purposes?

Yes ( )

No ( ) SKIP TO Q.4

3. When was the last time you attended?

MONTH YEAR

TERMINATE IF WITHIN PAST SIX MONTHS

4. Are you a professional seller or dealer of any of the following: (READ)

Yes No

Antiques? ( ) ( )

Coins? ( ) ( ) TERMINATE IF YES TO ANY

Historical memorabilia? ( ) ( )

5. Have you ever purchased coins or other merchandise directly from… (READ)

Yes No

The Bradford Exchange? ( ) ( )

The Franklin Mint? ( ) ( )

Lenox? ( ) ( )

_____________________________________________________________________________

The United States Mint? ( ) ( ) TERMINATE IF “YES”

6. Do you currently collect, occasionally save, or sometimes put aside: (READ. CHECK ALL THAT APPLY)

A. Stamps? ( )

B. Cards (e.g., baseball cards, etc.)? ( )

C. Current U.S. coins? ( )

D. Military items/historical memorabilia? ( )

E. Small, other collectibles? ( )

F. Other? ______________________________ ( )

(Specify)

G. None ( )

IF ‘A’ THROUGH ‘F’ THEN COLLECTOR

7. Have you purchased any of the following items for yourself in the past two years?

Yes No

Gold or silver jewelry? ( ) ( )

Fine collectibles? ( ) ( )

Collectible U.S. coins? ( ) ( )

Art? ( ) ( )

Antiques? ( ) ( )

8. In the next 12 months, would you be likely to consider purchasing an enduring gift to commemorate a special occasion for someone you know (such as collectible coins, jewelry/watch, or other keepsake items that have lasting value?)

Yes ( )

No ( )

9. Which of the following would you consider giving as a gift in the next 12 months? (READ)

Yes No

Gold or silver jewelry? ( ) ( )

Fine collectibles? ( ) ( )

Collectible U.S. coins? ( ) ( )

Art? ( ) ( )

Antiques? ( ) ( )

MUST BE “YES” FOR COLLECTIBLE U.S COINS TO BE A GIFTER

AT LEAST ONE HALF MUST BE A GIFTER [COLLECTIBLE U.S. COINS]

10. Do you have Internet access: (READ AND CHECK ALL THAT APPLY)

Yes No

At home? ( ) ( )

At work? ( ) ( )

IF “No” TO BOTH, THEN TERMINATE

IF Q.10b-10e IS “TERMINATE” CONTINUE SCREENING, BUT DO NOT INVITE.

10b. How long have you been using the Internet? (READ AND CHECK ONE)

Less than 1 year, ( ) TERMINATE

2 to 3 years, ( )

4 to 5 years, or ( )

6 or more years? ( )

10c. Approximately, how often do you use the Internet? (READ AND CHECK ONE)

At least once a day, ( )

3 to 5 times a week, ( )

1 to 2 times a week, ( )

Every few weeks, or ( )

TERMINATE

Less often? ( )

10d. Excluding e-mail, how much time do you spend on the web each week? (READ AND CHECK ONE)

Less than 2 hours, ( ) TERMINATE

2 to 5 hours, ( )

6 to 8 hours, or ( )

8+ hours? ( )

10e. How frequently do you conduct searches using the Internet? (READ AND CHECK ONE)

Several times a day, ( )

About once a day, ( )

3 to 5 days a week, ( )

1 to 2 days a week, ( )

Every few weeks, or ( )

Less often? ( ) TERMINATE

DO NOT READ -- Don’t Know ( )

11. Is your age: (READ)

Under 18, ( ) TERMINATE

__________________________________________________

18 to 30, ( )

31 to 39, ( )

___________________________________________________

40 to 49, ( )

50 to 59, ( )

60 to 70, or ( ) RECRUIT NO MORE THAN ONE

______________________________________________________

Over 70? ( ) TERMINATE

GET AN EVEN MIX OF AGE CATEGORIES

12. Are you: (READ)

Married or living as married, ( ) GET

Separated, divorced or widowed, or ( ) A

Single? ( ) MIX

13. What is the last grade of school you completed? Is it: (READ)

Less than high school, ( ) TERMINATE

____________________________________________________

High school, ( )

Some College, ( ) GET

College, or ( ) A

Graduate school? ( ) MIX

14. Are you: (READ)

White, ( )

Black or African-American, ( ) GET

Hispanic/Latino, ( ) AN EVEN

Asian, ( ) MIX

American Indian or

Alaska Native, ( )

Native Hawaiian or

Other Pacific Islander, or ( )

Other? __________________ ( )

(Specify)

15. Are you employed? (READ)

Full time, ( ) GET

Part time, or ( ) A

Not Employed? ( ) MIX

16. Is your total annual household income before taxes: (READ)

Under $30,000, ( ) TERMINATE

_____________________________________________________________________

$30,000 to $49,000, ( )

$50,000 to $75,000, ( )

$75,000 to $99,999, or ( )

$100,000 or more? ( )

EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.

You will receive an honorarium of $______ for your participation.

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