1525-0012-0137 - US Mint 3Q Focus Group Qualitative Customer Research

Generic Clearance for Voluntary Surveys to Implement E.O. 12882. Implemented by Sales and Marketing Division.

1520-0012-0137 - Instrument - CY 3Q09 Customers Non-Customers Screeners 8-4-09 (2)

1525-0012-0137 - US Mint 3Q Focus Group Qualitative Customer Research

OMB: 1525-0012

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National Analysts Worldwide Study #813

Sept/Oct, 2009



SCREENER

UNITED STATES MINT CUSTOMERS -- CITY



ask TO SPEAK TO PERSON NAMED on list



GET A MIX

( ) female

GET A MIX

( ) male


DO NOT RECRUIT PEOPLE WITH HEAVY ACCENTS



RESPONDENT NAME:


ADDRESS:



CITY/STATE: ZIP CODE:


TELEPHONE #: FAX #:


GROUP SCHEDULE


Day, Date 2009


Group 1 ( ) Time – United States Mint Customers


Day, Date, 2009


Group 3 ( ) Time – United States Mint Customers



SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts Worldwide, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal group discussion on (DAY/DATE).


Are you free on that date?

Yes ( )

No ( ) THANK AND TERMINATE

I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB#1525-0012-XXXX.


1. Do you, or does anyone in your household or family, own or work for? (READ)


Yes No


A) A coin dealer, or a retail store that sells coins? ( ) ( )


B) A newspaper, radio station, or television station? ( ) ( )


C) The United States Mint? ( ) ( )


D) An advertising agency? ( ) ( )


E) A market research company? ( ) ( )


F) A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)


IF "YES" TO ANY THANK AND TERMINATE



2. Have you ever attended a group discussion for market research purposes?


Yes ( )


No ( ) SKIP TO Q. 4



3. When was the last time you attended?


MONTH YEAR


TERMINATE IF WITHIN THE PAST 3 MONTHS



4. In the past year, have you sold any U.S. coins for income purposes other than to round out a personal collection? (IF NECESSARY, PROBE: Are you a coin dealer?)


Yes ( ) THANK AND TERMINATE


No ( )

5a. When was the most recent time that you purchased coins or coin-related items from the United States Mint? Was it: (READ. CHECK APPROPRIATE BOX)


Within the past 12 months, ( )


1 to 2 years ago, ( )

________________________________________________________________________


3 to 4 years ago, or ( )

TERMINATE


More than 4 years ago? ( )



5b. When was the first time that you purchased coins or coin-related items from the United States Mint? Was it: (READ. CHECK APPROPRIATE BOX)


Within the past 12 months, ( )


________________________________________________________________________


1 to 2 years ago, ( )


3 to 4 years ago, or ( )


More than 4 years ago? ( )


TRY TO RECRUIT 3-4 “Within the past 12 months”




6. In the past two years, which of the following items, if any, did you purchase from the United States Mint? (READ AND CHECK ALL THAT APPLY)


A. Uncirculated Coin Sets, ( )


B. Annual Silver Proof Sets, ( )


C. Annual Proof Sets, ( )


D. 5-Coin Quarter Proof/Silver Proof Sets, ( )


E. Presidential $1 coins, ( )


F. First Spouse coins , ( )


G. 2009 Ultra High Relief Double Eagle Gold Coin, ( )


H. Commemorative Coins, ( )


I. Bags/Rolls, ( )


J. American Eagle Silver/Gold/Platinum Coins, ( )


K. American Buffalo Gold Coins, ( )


L. Medals, or ( )


M. Other Items, such as Albums, Maps, Boxes,?


_______________________________________ ( )

(Specify)



RECRUIT A MIX ACROSS ALL PRODUCT TYPES – RECRUIT AT LEAST 5 WITH “A”; RECRUIT AT LEAST 5 WITH “H”


7. In the past 12 months, which of the following methods have you used to place an order with the United States Mint? (READ AND CHECK ALL THAT APPLY)


Online (www.usmint.gov), ( )

Phone, ( )

Mail, or ( )

Fax? ( )


RECRUIT AT LEAST 5 ONLINE



8. In the past 12 months from the United States Mint, have you received… (READ AND CHECK ALL THAT APPLY)


Coins Online newsletter? ( )

Electronic product notifications? ( )

RSS feeds? ( )



9. In a year, approximately how much money do you spend, on average, on products from the United States Mint? (RECORD AMOUNT, ROUND TO NEAREST DOLLAR)


$_____________ spent per year


RECRUIT 3-4 FROM <$100 SAMPLE

RECRUIT 3-4 FROM $100-$499 SAMPLE

RECRUIT 3-4 FROM $500+ SAMPLE



10a. Do you have Internet access: (READ AND CHECK ALL THAT APPLY)


Yes No


At home? ( ) ( )


At work? ( ) ( )



IF “No” TO BOTH, THEN TERMINATE




10b. Approximately, how often do you use the Internet? (READ AND CHECK ONE)


At least once a day, ( )


3 to 5 times a week, ( )


1 to 2 times a week, ( )

Every few weeks, or ( )

TERMINATE

Less often? ( )


11. In the past 12 months, have you visited… (READ AND CHECK ALL THAT APPLY)



MySpace? ( )

Facebook? ( )

YouTube? ( )


RECRUIT AT LEAST 5 WITH AT LEAST ONE ROW CHECKED



12. Is your age: (READ)


Under 18, ( ) TERMINATE

____________________________________________________

18 to 30, ( ) GET

31 to 39, ( ) AN

40 to 49, EVEN

50 to 59, ( ) MIX

_____________________________________________________

60 to 70, or ( ) NO MORE THAN

Over 70? ( ) ONE 60+ PER GROUP



13. Are you: (READ)



Married or living as married, ( ) GET

Separated, divorced or widowed, or ( ) A

Single? ( ) MIX



14. What is the last grade of school you completed? Is it: (READ)


Less than high school, ( ) TERMINATE

____________________________________________________

High school, ( )

Some College, ( ) GET

College, or ( ) A

Graduate school? ( ) MIX



15. Are you: (READ)

White, ( )

Black or African-American, ( ) GET

Hispanic/Latino, ( ) A

Asian, ( ) MIX

American Indian or Alaska Native, ( )

Native Hawaiian or other Pacific Islander, or ( )

Other ___________________________? ( )

(SPECIFY)




16. Are you employed? (READ)


Full time, ( ) GET


Part time, or ( ) A


Not Employed? ( ) MIX



17. Is your total annual household income before taxes: (READ)


Under $25,000, ( ) NO MORE THAN 2 PER GROUP

_________________________________________________________________

$25,000 to $49,000, ( )


$50,000 to $75,000, ( ) GET

A

$75,000 to $99,999, or ( ) MIX


$100,000 or more? ( )




EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.


You will receive an honorarium of $______ for your participation.


National Analysts Worldwide Study #813

Sept/Oct, 2009

Screener

Non-Customers -- city


CHECK ONE

GET A MIX

( ) female

GET A MIX

COLD CALL ( )

( ) male REFERRAL ( )

DATABASE ( )


DO NOT RECRUIT PEOPLE WITH HEAVY ACCENTS



RESPONDENT NAME:


ADDRESS:



CITY/STATE: ZIP CODE:


TELEPHONE #: FAX #:


GROUP SCHEDULE


Day, Date, 2009


Group 2: Non-Customers



SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal group discussion on (DAY/DATE).


Are you free on that date?

Yes ( )

No ( ) THANK & TERMINATE



I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB #1525-0012-XXXX.


1. Do you, or does anyone in your household or family, own or work for? (READ)


Yes No


A) A coin dealer, or a retail store that sells coins? ( ) ( )


B) A newspaper, radio station, or television station? ( ) ( )


C) The United States Mint? ( ) ( )


D) An advertising agency? ( ) ( )


E) A market research company? ( ) ( )


F) A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)


IF "YES" TO ANY THANK AND TERMINATE



2. Have you ever attended a group discussion for market research purposes?


Yes ( )


No ( ) SKIP TO Q.4



3. When was the last time you attended?


MONTH YEAR


TERMINATE IF WITHIN PAST SIX MONTHS



4. Are you a professional seller or dealer of any of the following: (READ)


Yes No


Antiques? ( ) ( )


Coins? ( ) ( ) TERMINATE IF YES TO ANY


Historical memorabilia? ( ) ( )



5. Have you ever purchased coins or other merchandise directly from… (READ)


Yes No


The Bradford Exchange? ( ) ( )


The Franklin Mint? ( ) ( )


Lenox? ( ) ( )

_____________________________________________________________________________

The United States Mint? ( ) ( ) TERMINATE IF “YES”



6. Do you currently collect, occasionally save, or sometimes put aside: (READ. CHECK ALL THAT APPLY)


A. Stamps? ( )

B. Cards (e.g., baseball cards, etc.)? ( )

C. Current U.S. coins? ( )

D. Military items/historical memorabilia? ( )

E. Small, other collectibles? ( )

F. Other? ______________________________ ( )

(Specify)

G. None ( )


IF ‘A’ THROUGH ‘F’ THEN COLLECTOR

Group must be a mix of Collectors and Gifters (see Q9) – cannot have anyone who is not a collector or a gifter



7. Have you purchased any of the following items for yourself in the past two years?


Yes No


Gold or silver jewelry? ( ) ( )


Fine collectibles? ( ) ( )


Collectible U.S. coins? ( ) ( )


Art? ( ) ( )


Antiques? ( ) ( )


8. In the next 12 months, would you be likely to consider purchasing an enduring gift to commemorate a special occasion for someone you know (such as collectible coins, jewelry/watch, or other keepsake items that have lasting value?)


Yes ( )


No ( )



9. Which of the following would you consider giving as a gift in the next 12 months? (READ)


Yes No


Gold or silver jewelry? ( ) ( )


Fine collectibles? ( ) ( )


Collectible U.S. coins? ( ) ( )


Art? ( ) ( )


Antiques? ( ) ( )



MUST BE “YES” FOR COLLECTIBLE U.S COINS TO BE A GIFTER


AT LEAST ONE HALF MUST BE A GIFTER [COLLECTIBLE U.S. COINS]



10a. Do you have Internet access: (READ AND CHECK ALL THAT APPLY)


Yes No


At home? ( ) ( )


At work? ( ) ( )



IF “No” TO BOTH, THEN TERMINATE




10b. Approximately, how often do you use the Internet? (READ AND CHECK ONE)


At least once a day, ( )


3 to 5 times a week, ( )


1 to 2 times a week, ( )

Every few weeks, or ( )

TERMINATE

Less often? ( )




11. In the past 12 months, have you visited… (READ AND CHECK ALL THAT APPLY)



MySpace? ( )

Facebook? ( )

YouTube? ( )


RECRUIT AT LEAST 5 WITH AT LEAST ONE ROW CHECKED




12. Is your age: (READ)


Under 18, ( ) TERMINATE

__________________________________________________

18 to 30, ( )


31 to 39, ( )

___________________________________________________

40 to 49, ( )


50 to 59, ( )


60 to 70, or ( ) RECRUIT NO MORE THAN ONE

______________________________________________________

Over 70? ( ) TERMINATE


GET AN EVEN MIX OF AGE CATEGORIES

13. Are you: (READ)


Married or living as married, ( ) GET


Separated, divorced or widowed, or ( ) A


Single? ( ) MIX



14. What is the last grade of school you completed? Is it: (READ)


Less than high school, ( ) TERMINATE

____________________________________________________

High school, ( )


Some College, ( ) GET


College, or ( ) A


Graduate school? ( ) MIX



15. Are you: (READ)


White, ( )


Black or African-American, ( ) GET


Hispanic/Latino, ( ) AN EVEN


Asian, ( ) MIX


American Indian or

Alaska Native, ( )


Native Hawaiian or

Other Pacific Islander, or ( )


Other? __________________ ( )

(Specify)



16. Are you employed? (READ)


Full time, ( ) GET


Part time, or ( ) A


Not Employed? ( ) MIX



17. Is your total annual household income before taxes: (READ)


Under $30,000, ( ) TERMINATE

_____________________________________________________________________

$30,000 to $49,000, ( )


$50,000 to $75,000, ( )


$75,000 to $99,999, or ( )


$100,000 or more? ( )



EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.


You will receive an honorarium of $______ for your participation.

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File TitleNATIONAL ANALYSTS.Study #
AuthorClaire Robbins
Last Modified ByAdine Frank
File Modified2009-08-05
File Created2009-08-05

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