UNITED STATES MINT
Online Visitor Survey
8/2/2010
Introduction /Purpose of the Research
The purpose of the Denver Mint Tour Survey is to evaluate the customer experience and use the responses to improve the Denver Mint’s Public Tours Program. By proactively seeking feedback from United States Mint customers, we can identify important opportunities for improvement. In addition, learning what is important to customers can help us focus and prioritize our change efforts. Conducting this survey provides the means to support the overall Mint Customer Satisfaction Index efforts to increase customer satisfaction levels
The Customer Survey is designed to be a web-based survey for visitors to complete after they tour the United State Mint Denver facility. The survey will be conducted at the conclusion of tours for customers who volunteer to provide feedback on the tour
The project is designed to for completion via Internet. The Online survey topics include:
Overall tour experience
Rate Tour Guide
Rate Tour information (informative and/or educational)
This survey approach is designed to minimize the amount of intrusion and burden that we place on customers. Providing the online survey immediately after the tour of the facility provides an accurate assessment of the customer’s tour experience.
The collection of information will involve completion of the online survey via the Internet with up to a 20,000 respondents annually who complete a tour at the United States Mint Denver facility. The average response length for all respondents will be approximately 3 minutes. Therefore, the total estimated burden for this survey is 1,000 hours.
All respondents |
20,000 |
Average Interview Minutes |
3 |
Burden hours |
1,000 |
| File Type | application/msword |
| File Title | Purpose of the Research |
| Author | Kathy Chiarello |
| Last Modified By | ypollard |
| File Modified | 2010-08-02 |
| File Created | 2010-08-02 |