Consolidated Entry for Mint Surveys & Focus Groups 1525-0012-113 thru 1525-0012-120

CRT

2^ND DRAFT – JUNE 26^th , 2008

(Columns are ABSOLUTE)

Project Registration #	N TRANSLATIONS
U.S. MINT
City Center: Government	N PANEL SAMPLE
Customer Celebration Coin
Simon/Lloyd/Bechtolt	X SURVEY DESIGN: Tara McGhee
Brenda Sonksen, Specwriter
June, 2008	n=

I.D.#: (1-6)

**AREA CODE AND TELEPHONE NUMBER:

______ ______

____________________________________________ (1161 - 1170)

**INTERVIEW TIME:

______ ______

____________________________________________ (1716 - 1721)

(NOTE: All interviews are recorded. The recording begins when the respondent answers the phone. This statement is read after the "Continue" response is entered after the Introduction and before the first question) This call will be recorded for quality assurance.

1 (Continue)

2 (Refused) - (Thank and Terminate) (1984)

Hello, this is , calling from The Gallup Poll.

We’re conducting a national survey about how specific agencies are performing within the U.S. Government. Response to this survey is voluntary and all responses will be kept completely anonymous. This interview has been approved by the Office of Management and Budget. The valid OMB control number is 1525-0012-xx.

According to the Paperwork Reduction Act of 1995, you are not required to respond to a survey like this one unless you are given a valid OMB control number.

Sa. CENSUS DIVISION: (Code from fone file)

1 New England

2 Middle Atlantic

3 East North Central

4 West North Central

5 South Atlantic

6 East South Central

7 West South Central

8 Mountain

9 Pacific _____( )

Sb. DENSITY VARIABLE: (Code from fone file)

1 Urban

2 Suburban

3 Rural _____( )

Hello, this is , calling from The Gallup Organization on behalf of the U.S. Mint. We’re conducting a survey with customers of the US Mint. May I please speak to XXX?

(READ:) This collection has been approved by the Office of Management and Budget and if you would like, I can provide you with more information about that approval.

(If necessary, READ:) The valid OMB control number for this survey is XXXXXX.

1 Yes, respondent available - (Continue)

7 Respondent not available/

Not a good time - (Set time to call back)

8 (Soft Refusal)

9 (Hard Refusal) - (Thank, Terminate, and Tally) _____( )

S1. Today we are talking with customers of the US Mint who have recently purchased an American Buffalo Celebration Coin. According to our records, you purchased a coin. Do you recall purchasing the coin?

1. yes,continue

2. no, (ask if someone else in household purchased the coin and continue)

3. Don’t know – terminate

Refused - terminate

1. Thinking about the American Buffalo 2008 Celebration coin that you purchased, how satisfied overall are you with the product? Please use a five-point scale, where 5 means you are extremely satisfied and 1 means you are not at all satisfied. You may use any number between 1 and 5 for your rating.

5 Extremely satisfied

4

3

2

1 Not at all satisfied

8 (DK)

9 (Refused)

2. If you wanted another collector coin at some point in the future, how likely would you be to purchase a coin through the US Mint again? Please use a five-point scale, where 5 means you are extremely likely and 1 means you are not at all likely. You may use any number from 1 to 5.

5 Extremely likely

4

3

2

1 Not at all likely

8 (DK)

9 (Refused) _____(1107)

3. If a friend or a colleague wanted to purchase a collector coin, how likely would you be to recommend the US Mint to them? Please use a five-point scale, where 5 means you are extremely likely and 1 means you are not at all likely. You may use any number from 1 to 5.

5 Extremely likely

4

3

2

1 Not at all likely

8 (DK)

9 (Refused) _____(1108)

MARKETING INFORMATION

4. Prior to purchasing the American Buffalo 2008 Celebration Coin, had you ever purchased another product or coin from the US Mint?

1. Yes

2. No

8. Don’t Know

9. Refused

4A. If yes in Q4 ask: Over the years, approximately how many other products or coins have you purchased from the US Mint?

01-995 ____ ____ ____ (Enter Number)

998. Don’t know

999. Refused

4B. If yes in Q4 ask: Have you ever purchased US collectable coins from somewhere other than the US Mint?

1. Yes

2. No

8. Don’t Know

9. Refused

Now thinking specifically about the American Buffalo 2008 Celebration Coin that you purchased, I’d like to ask you some questions about where you heard about the coin.

5. Where did you FIRST hear about the coin? Did you FIRST hear about the coin, in a magazine or periodical, a newspaper, on the internet, through a mailer or Mint Catalog, word of mouth, at a Mint kiosk or somewhere else?

A. Magazine or periodical

B. Newspaper

C. Internet

D. Mailer

E. Mint Catalog

F. Word of mouth

G. At a Mint kiosk

H. Other, please specify __________________________

6. If code 1-4 in Q5 ask: Did you first hear or read about the American Buffalo 2008 Celebration Coin in an informational article, advertisement or someplace else?

1 informational article

2 advertisements

3 some place else

98 Don’t Know

99 Refused

If code 1-2 in Q5 ASK

7. Do you remember the name of the newspaper or magazine where you first heard about the Coin? OPEN-END AND CODE

01 US Mint Spring Catalog

02 US Mint Summer Catalog (depending when survey fields)

03 US Mint Online Catalog

04 US Mint Coins Online Magazine

05 Sing Tao East

06 Sing Tao Los Angeles

07 Sing Tao San Francisco

05 Chinese Daily News

06 Asian Week

07 Vietnam Daily News

08 Nguoi Viet Daily News

09 Filipino Reporter

10 Balita

11 Korea Times

12 Korean Central Daily News

13 India Abroad

14 India Tribune

15 Asian Reporter

16 Seattle Chinese Post

17 NW Asian Weekly

18 Koream

19 Filipinas

20 Rivaaj

21 San Francisco Examiner

22 Investors Business Daily

23 New York Post

24 Washington Express

25 Numismatic News

26 Coin World

27 OTHER

IF Q6=2 CONTINUE, ELSE SKIP TO Q11

8. In thinking about the advertisement(s) that you recall, what caught your attention first, if anything? (READ AND ROTATE A-G)

1. Yes

2. No

98. Don’t Know

99. Refused

1. Description of coin

2. Picture of coin

3. That you could buy the coin directly from the US Mint

4. The cost of the coin

5. The value of the coin

6. The uniqueness of the coin

7. The limited availability of the coin

10. Since first finding out about the coin, have you seen or heard about the coin from any other sources? OPEN ENDED

(Repeat list from #5?)

11. In general if you are looking to buy colletable coins, where would you go to look for information about them (READ AND ROTATE 1-6)?

1. Magazine or periodicals

2. Newspaper

3. Internet

4. Mailer

5. A Mint kiosk

6. Talk to a friend

7. Other, please specify __________________________

DISTRIBUTION CHANNEL

12. Can you tell me how you purchased your coin? Was it (READ AND ROTATE A-D)

A. On the Mint website

B. At a Mint kiosk

C. Called 1-800-USA-MINT

D. Mail order through Mint Catalog

13. How likely would you be to use this method again if you decided to buy another coin in the future? Please use a scale of ‘1’ to ‘5’ where ‘5’ is extremely likely and ‘1’ is not at all unlikely

5 Extremely likely

4

3

2

1 Not at all likely

98 (DK)

99 (Refused) _____(1108)

14. What would be your preferred method of buying a coin like this? OPEN END AND CODE

A. On the Mint website

B. At a Mint kiosk

C. Call 1-800-USA-MINT

D. Mail order through Mint Catalog

E. At a shopping mall

F. At a store

THE PURCHASE PROCESS

Now I’d like to talk with you about when you purchased your American Buffalo Celebration Coin.

15. Now thinking about why you decided to buy this coin, which of the following reasons would you say contributed to your decision to buy the coin. You may say yes to more than one item. (READ AND ROTATE A-D):

1. Yes

2. No

8. Don’t Know

9. Refused

1. A new and unique product

2. As a way to buy some gold

3. To resell to others

4. To commemorate an occasion

5. For your collection

16. Did you purchase this coin for yourself, as a gift for someone else, or for some other reason?

1. For myself

2. As a gift for someone else

3. For some other reason

17. Can you briefly describe the specific occasion or reason for which you purchased the American Buffalo 2008 Celebration Coin? (OPEN END AND CODE)

01 Birthday

02 Anniversary

03 Wedding

04 Graduation

05 Asian celebration-Chinese/Lunar New Year

06 As an investment

07 Other

18. During the purchasing process of this American Buffalo 2008 Celebration Coin, did you experience any problems?

1. Yes

2. No

8. Don’t Know

9. Refused

IF Q18=1, CONTINUE, ELSE SKIP TO THE READ BEFORE Q22

19. Please give me a brief description of the problem you encountered. (OPEN ENDED AND CODE)

20. Did you take any of the following actions as a result of the problem? READ AND ROTATE A-E

1. Yes

2. No

8. Don’t know

9. Refused

1. Cancel the purchase

2. Return the purchase

3. Speak to a US Mint Representative

4. Exchange the product for something else

5. Write a letter to the US Mint

21. Was the problem resolved to your satisfaction?

1. Yes

2. No

8. Don’t Know

9. Refused

Next I’m going to ask you a few questions about the coin itself, as well as the packaging and presentation of the coin

22. In thinking about the overall packaging and presentation, how satisfied are you with the packaging and presentation of the coin? Please use a five-point scale, where 5 means you are extremely satisfied and 1 means you are not at all satisfied. You may use any number between 1 and 5 for your rating.

5 Extremely satisfied

4

3

2

1 Not at all satisfied

8 (DK)

9 (Refused)

23. Thinking about the value of the overall product received, using a scale from ‘1’ to ‘5’ where ‘5’is excellent value and ‘1’ is poor value, how would you rate the value of your purchase?

5 Excellent Value

4

3

2

1 Poor Value

8 (DK)

9 (Refused) _____(1101)

24. Do you know if your product came with any of the following items? (READ AND ROTATE A-E)

1. Yes

2. No

8. Don’t Know

9. Refused

A. Red box

B. Certificate of Authenticity with the

C. Director of the Mint Chop Mark

D. Protective Mylar around the coin

E. Protective sleeve with embossed printing

25. Before you purchased the American Buffalo Celebration Coin, did you have the opportunity to physically hold or touch the coin ?

1. Yes

2. No

8. Don’t Know

9. Refused

IF Q25=1 CONTINUE, ELSE SKIP TO Q27

26. Thinking about where you saw that coin please answer yes or no to each of the following.

1. Yes

2. No

8. Don’t Know

9. Refused

1. Someone you know had one

2. You saw the coin on display

27. When you received the coin, was the coin better, worse or the same as you expected. Please use a scale from ‘1’ to ‘5’ where ‘5’ is the coin was much better than you expected, ‘3’ is the coin is exactly what expected and ‘1’ is the coin was much worse than you expected.

5 Much better than what I expected

4

3 Exactly what I expected it to be

2

1. Much worse than what I expected

98 (DK)

99 (Refused) _____(1101)

YOUR PURCHASE BEHAVIOR

Now I’d like to ask you some questions about how you make your purchase decisions for collectable coins in dollar amounts of this size.

28. For each of the following statements, please tell me how much you agree or disagree with each. Please use a scale from ‘1’ to ‘5 where ‘5’ is strongly agree and ‘1’ is strongly disagree.

5 Strongly agree

4

3

2

1. Strongly Disagree

98 (DK)

99 (Refused) _____(1101)

1. I plan my purchases of this monetary value based on the products featured in the catalog that I see

2. I like to think about purchases of this size for awhile

before making them.

3. This coin is mostly an investment opportunity for me and

my family.

4. I like to physically see a product of this monetary

value before I buy it.

5. I like to buy coins as gifts for others.

DEMOGRAPHICS

D1. Please tell me your age. (Open ended and code actual age)

00 (Refused)

18-

98

99 99+

______ ______

___________________________________________ (2701) (2702)

D2. How many adults, age 18 or older, currently reside in your household? Please do not count students living away from home or boarders. (Open ended and code actual number)

0 None

1-

6

7 7 or more

8 (DK)

9 (Refused) _____( )

D3. Are there any children living in your household under 18 years of age?

1 Yes

2 No

8 (DK)

9 (Refused) _____(2703)

D4. ETHNICITY: Are you, yourself, of Hispanic or Latino origin or descent, such as Mexican, Puerto Rican, Cuban, or other Spanish background?

1 Yes, Hispanic or Latino origin or descent

2 No not of Hispanic or Latino origin or descent

3 (DK)

4 (Refused) _____( )

D5: Which of these groups best describes your racial background? (Read 06-09, 11-12)? (Allow five responses)

01 OR, some other racial group (list)

02 (DK) (Skip to D7a)

03 (Refused) (Skip to D7a)

04 HOLD

05 HOLD

06 White

07 Black or African-American

08 Asian (includes Chinese,

Filipino, Japanese,

Asian Indian, Korean,

Vietnamese, other Asian)

09 American Indian or Alaskan Native

10 (Hispanic) - (Probe:) I'm sorry, Hispanic is not a race, are you (reread 06-09, 11-12 and CONFIRM D4=1)?

11 Native Hawaiian

12 Other Pacific Islander

1st ______ ______

________________________________ Resp: (1623) (1624)

2nd ______ ______

________________________________ Resp: (1751) (1752)

3rd ______ ______

________________________________ Resp: (1753) (1754)

4th ______ ______

________________________________ Resp: (1473) (1474)

5th ______ ______

________________________________ Resp: (1475) (1476)

(If code 10 in D5, Continue;

Otherwise, Skip to D7)

D6. Do you consider yourself to be Chinese, Japanese, Filipino, Korean, Indian, Vietnamese, or of other Asian background?

1 Chinese

2 Japanese

3 Filipino

4 Korean

5 Indian

6 Vietnamese

7 Other Asian background

8 (DK)

9 (Refused) _____( )

D7. Do you speak mostly English or mostly another language at home?

1 English

2 Another language

3 (DK)

4 (Refused) _____( )

IF D7=2 CONTINUE, ELSE SKIP TO D9

D8. Can you tell me what language that is? (OPEN ENDED)

D9. What is the highest level of education you have completed? (Open ended and code)

1 Less than high school graduate (0-11)

2 High school graduate (12)

3 Some college

4 Trade/Technical/Vocational training

5 College graduate

6 Postgraduate work/Degree

8 (DK)

9 (Refused) _____( )

(DEMOGRAPHICS CONTINUED)

D10. What is your current marital status? (Read 1-6)

1 Married

2 Living with a partner

3 Separated

4 Divorced

5 Widowed

6 Never married

8 (DK)

9 (Refused) _____(2714)

D11. Which of the following best describes your current employment status? (Read 1-6)

1 Employed full-time

2 Employed part-time, but not a full-time student

3 A full-time student

4 Retired

5 A homemaker

6 Not employed

8 (DK)

9 (Refused) _____(2715)

D12. Is your total annual household income, before taxes, over or under $35,000?

(If Under, ask:) Is it over or under $25,000?

(If Under, ask:) Is it over or under $5,000?

(If Over, ask:) Is it over or under $50,000?

(If Over, ask:) Is it over or under $75,000?

(If Over, ask:) Is it over or under $100,000?

(If Over, ask:) Is it over or under $150,000?

(If Over, ask:) Is it over or under $200,000?

00 Under $5,000

01 $5,000 to $24,999

02 $25,000 to $34,999

03 $35,000 to $49,999

04 $50,000 to $74,999

05 $75,000 to $99,999

06 $100,000 to $149,999

07 $150,000 to $199,999

08 $200,000 or more

98 (DK)

99 (Refused)

D13. GENDER: (Code only; Do NOT ask)

1 Male

2 Female _____( )

19