1525-0012-0127 Evaluative $1 Coin - Retail Consumer Research Survey

UNITED STATES MINT $1 COIN PROGRAM

MYSTERY SHOPPER GUIDE

Your Name Date_____________ Time_____________

Name of Retailer_____________________________________ Address __________________________________

Location: ( ) Grand Rapids ( ) Charlotte ( ) Portland ( ) Austin

1. PROGRAM POINT OF SALES (POS)--Please take a few minutes to observe the store’s surroundings

1. Did you notice any of the following Program POS materials anywhere in the store?

1. Large Posters ( ) Yes ( ) No Location:__________________

2. Small Posters ( ) Yes ( ) No Location:__________________

3. Large window clings/decals ( ) Yes ( ) No Location:__________________

4. Small clings/decals ( ) Yes ( ) No Location:__________________

5. Floor Talker ( ) Yes ( ) No Location:__________________

6. Change Mat (for counter) ( ) Yes ( ) No Location:__________________

7. Tear Pads describing the program ( ) Yes ( ) No Location:__________________

8. Register Talker piece ( ) Yes ( ) No Location:__________________

9. Ceiling Dangler ( ) Yes ( ) No Location:__________________

10. Program buttons worn by cashiers or store personnel ( ) Yes ( ) No Location:__________________

11. Program T-Shirts worn by cashiers or store personnel ( ) Yes ( ) No Location:__________________

12. Program Shopping Bag

(Bed Bath & Beyond Only) ( ) Yes ( ) No Location:__________________

13. Program Pen used by cashiers or store personnel

(Bed Bath & Beyond Only) ( ) Yes ( ) No Location:__________________

2. TRANSACTION: COIN GIVEN AS PAYMENT FOR PURCHASE

1. How resistant was the cashier in accepting the $1 Coin from you as payment?

( )Very ( )Somewhat ( )Not Very ( )Not at All

a. Please explain your response in detail________________________________________________________

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2. Did the cashier offer any information, unsolicited by you, regarding the $1 Coin? ( ) Yes ( ) No

a. If yes, please describe the conversation in detail _______________________________________________

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b. If no, briefly inquire about the $1 Coin and/or program. Please describe the conversation in detail _________________________________________________________________________________________

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3. TRANSACTION: COIN RECEIVED AS CHANGE BACK FOR PURCHASE (UNSOLICITED)

3. Did the cashier give you any $1 Coin(s) as change back for your purchase? ( ) Yes ( ) No—SKIP TO Q. 3

4. Did the cashier offer any information, unsolicited by you, regarding the $1 Coin? ( ) Yes ( ) No

a. If yes, please describe the conversation___________________________________________________

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b. If no, briefly inquire about the $1 Coin and/or program and ask for $1 Coin(s) back as change. Please describe the conversation in detail _________________________________________________________

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5. How resistant was the cashier in dealing with the $ Coin?

( )Very ( )Somewhat ( )Not Very ( )Not at All

a. Please explain your response in detail_______________________________________________________

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4. COINS ON HAND

1. Was the cashier’s drawer stocked with a supply of $1 Coins? ( ) Yes ( ) No—SKIP TO Q.

2. Was there a specific slot in the cashier’s drawer specifically used for $1 Coins? ( ) Yes ( ) No

5. OVERALL PERCEPTION

1. How knowledgeable was the cashier about the $1 Coin and Program? ( )Very ( )Somewhat ( )Not Very ( )Not at All

2. Would you say that the cashier’s behavior is any different than when conducting a paper dollar transaction? Please explain in detail__________________________________________________________ _________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________________

3. Overall, would you say the cashier reacted positively or negatively in dealing with the $1 coin? Please explain in detail ___________________________________________________________________________

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6. PLEASE PROVIDE ANY OTHER COMMENTS OR INSIGHTS THAT YOU THINK MAY BE RELEVANT ____________________________________________________________________________________________

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