1525-0012-0128 Quantitative Consumer Research and 1525-0012-0129 Qualitative Customer Research

National Analysts Worldwide Study #U005-18-XXX

January/February, 2009

SCREENER

U.S. MINT CUSTOMERS -- CITY

ask TO SPEAK TO PERSON NAMED on list

GET A MIX

( ) female

GET A MIX

( ) male

DO NOT RECRUIT PEOPLE WITH HEAVY ACCENTS

RESPONDENT NAME:

ADDRESS:

CITY/STATE: ZIP CODE:

TELEPHONE #: FAX #:

GROUP SCHEDULE

Date

Group 1 ( ) Time -- U.S. Mint Customers – New

Date

Group 3 ( ) Time -- U.S. Mint Customers – Tenured

SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal group discussion on (DAY/DATE).

Are you free on that date?

Yes ( )

No ( ) THANK AND TERMINATE

I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB#1525-0012-XXX.

1. Do you, or does anyone in your household or family, own or work for? (READ)

Yes No

A) A coin dealer, or a retail store that sells coins? ( ) ( )

B) A newspaper, radio station, or television station? ( ) ( )

C) The United States Mint? ( ) ( )

D) An advertising agency? ( ) ( )

E) A market research company? ( ) ( )

F) A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)

IF "YES" TO ANY THANK AND TERMINATE

2. Have you ever attended a group discussion for market research purposes?

Yes ( )

No ( ) SKIP TO Q. 4

3. When was the last time you attended?

MONTH YEAR

TERMINATE IF WITHIN THE PAST 3 MONTHS

4. In the past year, have you sold any U.S. coins for income purposes other than to round out a personal collection? (IF NECESSARY, PROBE: Are you a coin dealer?)

Yes ( ) THANK AND TERMINATE

No ( )

5a. When was the most recent time that you purchased coins or coin-related items from the U.S. Mint? Was it: (READ. CHECK APPROPRIATE BOX)

Within the past 12 months, ( )

1 to 2 years ago, ( )

________________________________________________________________________

3 to 4 years ago, or ( )

TERMINATE

More than 4 years ago? ( )

5b. When was the first time that you purchased coins or coin-related items from the U.S. Mint? Was it: (READ. CHECK APPROPRIATE BOX)

Within the past 12 months, ( ) GROUP 1

________________________________________________________________________

1 to 2 years ago, ( )

3 to 4 years ago, or ( ) GROUP 2

More than 4 years ago? ( )

9. In the past two years, which of the following items, if any, did you purchase from the U.S. Mint? (READ AND CHECK ALL THAT APPLY)

A. Uncirculated Coin Sets, ( )

B. Annual Silver Proof Sets, ( )

C. Annual Proof Sets, ( )

D. 5-Coin Quarter Proof/Silver Proof Sets, ( )

E. Presidential $1 coins ( )

F. Commemorative Coins, ( )

G. Bags/Rolls ( )

H. American Eagle Silver/Gold/Platinum Coins, ( )

I. American Buffalo Gold Coins, ( )

J. Medals, or ( )

K. Other Items, such as Maps, Holders, Jewelry?

_______________________________________ ( )

(Specify)

RECRUIT AT LEAST ONE HALF THAT ANSWER B, C, D

10. In a year, approximately how much money do you spend, on average, on products from the U.S. Mint? (RECORD AMOUNT, ROUND TO NEAREST DOLLAR)

$_____________ spent per year

RECRUIT 3-4 FROM <$100 SAMPLE

RECRUIT 3-4 FROM $100-$499 SAMPLE

RECRUIT 3-4 FROM $500+ SAMPLE

11. Is your age: (READ)

Under 18, ( ) TERMINATE

____________________________________________________

18 to 30, ( ) GET

31 to 45, ( ) AN EVEN

46 to 59, ( ) MIX

_____________________________________________________

60 to 70, or ( ) NO MORE THAN

Over 70? ( ) ONE PER GROUP

12. Are you: (READ)

Married or living as married, ( ) GET

Separated, divorced or widowed, or ( ) A

Single? ( ) MIX

13. What is the last grade of school you completed? Is it: (READ)

Less than high school, ( ) TERMINATE

____________________________________________________

High school, ( )

Some College, ( ) GET

College, or ( ) A

Graduate school? ( ) MIX

14. Are you: (READ)

White, ( )

Black or African-American, ( ) GET

Hispanic/Latino, ( ) A

Asian, ( ) MIX

American Indian or Alaska Native, ( )

Native Hawaiian or other Pacific Islander, or ( )

Other ___________________________? ( )

(SPECIFY)

15. Are you employed? (READ)

Full time, ( ) GET

Part time, or ( ) A

Not Employed? ( ) MIX

16. Is your total annual household income before taxes: (READ)

Under $25,000, ( ) NO MORE THAN 2 PER GROUP

_________________________________________________________________

$25,000 to $49,000, ( )

$50,000 to $75,000, ( ) GET

A

$75,000 to $99,999, or ( ) MIX

$100,000 or more? ( )

EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.

You will receive an honorarium of $______ for your participation.

National Analysts Worldwide Study #U005-17-XXX

January/February, 2009

Screener -- City

Non-Customers

CHECK ONE

COLD CALL ( )

REFERRAL ( )

DATABASE ( )

DO NOT RECRUIT PEOPLE WITH HEAVY ACCENTS

RESPONDENT NAME:

ADDRESS:

CITY/STATE: ZIP CODE:

TELEPHONE #: FAX #:

GROUP SCHEDULE

Date

Group 3 – ( ) Time Non-customers

SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal group discussion on (DAY/DATE).

Are you free on that date?

Yes ( )

No ( ) THANK & TERMINATE

I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB #1525-0012-XXX.

1. Do you, or does anyone in your household or family, own or work for? (READ)

Yes No

A) A coin dealer, or a retail store that sells coins? ( ) ( )

B) A newspaper, radio station, or television station? ( ) ( )

C) The United States Mint? ( ) ( )

D) An advertising agency? ( ) ( )

E) A market research company? ( ) ( )

F) A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)

IF "YES" TO ANY THANK AND TERMINATE

2. Have you ever attended a group discussion for market research purposes?

Yes ( )

No ( ) SKIP TO Q.4

3. When was the last time you attended?

MONTH YEAR

TERMINATE IF WITHIN PAST SIX MONTHS

4. Are you a professional seller or dealer of any of the following: (READ)

Yes No

Antiques? ( ) ( )

Coins? ( ) ( ) TERMINATE

Historical memorabilia? ( ) ( )

5. Have you ever purchased coins or other merchandise directly from… (READ)

Yes No

The Bradford Exchange? ( ) ( )

The Frankin Mint? ( ) ( )

Lenox? ( ) ( )

The United States Mint? ( ) ( ) TERMINATE

6. Do you currently collect, occasionally save, or sometimes put aside: (READ. CHECK ALL THAT APPLY)

A. Stamps? ( )

B. Cards (e.g., baseball cards, etc.)? ( )

C. Current U.S. coins? ( )

D. Military items/historical memorabilia? ( )

E. Small, other collectibles? ( )

F. Other? ______________________________ ( )

(Specify)

G. None ( )

REVIEW QUOTAS – IF ‘A’ THROUGH ‘F’ THEN COLLECTOR

7. Have you purchased any of the following items for yourself in the past two years?

Yes No

Gold or silver jewelry? ( ) ( )

Fine collectibles? ( ) ( )

Collectible U.S. coins? ( ) ( )

Art? ( ) ( )

Antiques? ( ) ( )

REVIEW QUOTAS

8. In the next 12 months, would you be likely to consider purchasing an enduring gift to commemorate a special occasion for someone you know (such as collectible coins, jewelry/watch, or other keepsake items that have lasting value?)

Yes ( )

No ( )

REVIEW QUOTAS – IF “YES” THEN QUALITY GIFTER

9. Which of the following would you consider giving as a gift in the next 12 months? (READ)

RECORD NUMBER

Gold or silver jewelry? ________

Fine collectibles? ________

Collectible U.S. coins? ________

Art? ________

Antiques? ________

REVIEW QUOTAS – MUST BE “2” THROUGH “6” FOR COLLECTIBLE U.S COINS

10. Is your age: (READ)

Under 18, ( ) TERMINATE

__________________________________________________

18 to 30, ( )

31 to 39, ( )

___________________________________________________

40 to 49, ( )

50 to 59, ( )

60 to 70, or ( ) RECRUIT NO MORE THAN ONE

______________________________________________________

Over 70? ( ) TERMINATE

GET AN EVEN MIX OF AGE CATEGORIES

11. Are you: (READ)

Married or living as married, ( ) GET

Separated, divorced or widowed, or ( ) A

Single? ( ) MIX

12. What is the last grade of school you completed? Is it: (READ)

Less than high school, ( ) TERMINATE

____________________________________________________

High school, ( )

Some College, ( ) GET

College, or ( ) A

Graduate school? ( ) MIX

13. Are you: (READ)

White, ( )

Black or African-American, ( ) GET

Hispanic/Latino, ( ) AN EVEN

Asian, ( ) MIX

American Indian or

Alaska Native, ( )

Native Hawaiian or

Other Pacific Islander, or ( )

Other? __________________ ( )

(Specify)

14. Are you employed? (READ)

Full time, ( ) GET

Part time, or ( ) A

Not Employed? ( ) MIX

15. Is your total annual household income before taxes: (READ)

Under $30,000, ( ) TERMINATE

_____________________________________________________________________

$30,000 to $49,000, ( )

$50,000 to $75,000, ( )

$75,000 to $99,999, or ( )

$100,000 or more? ( )

EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.

You will receive an honorarium of $______ for your participation

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