GC Summary Form

GC Sub-Study Summary Form_0925-0046-16.doc

Pretesting of NCI's Office of Communications Messages

GC Summary Form

OMB: 0925-0046

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GENERIC SUB-STUDY SUBMISSION – 0925-0046


DATE OF REQUEST: July 15, 2009


SUB AGENCY (I/C): NIH/NCI/OCE


TITLE OF SUB-STUDY: An Assessment of Rural and Uninsured Consumer Perspectives on Cancer and Related Communications: A Focus Group Study


GENERIC CLEARANCE UNDER OMB #0925-0046-16 EXP. DATE: 1/31/2010

TOTAL ANNUAL BURDEN APPROVED: 2010 hours

BURDEN APPROVED TO DATE FOR CALENDER YEAR 2009: 202 hours

BURDEN THIS REQUEST: 480 hours


ABSTRACT:

The NCI Office of Market Research and Evaluation has recently conducted a review of cancer-related communications research on what is known about six primary audiences served by the NCI: patients, caregivers, and family members; cancer healthcare professionals; non-cancer healthcare professionals; researchers; general public and healthy people; and medically underserved audiences. As part of this review NCI has explored what is known about the key characteristics of each audience around cancer-related issues; which communication channels are currently relied on to reach each audience; how effectively each audience is being reached; and identifying research gaps and future research needs to better understand each audience’s information needs and preferences. Gaps in the understanding of several medically underserved communities were identified: the working uninsured, rural populations, and African Americans.


The research seeks to address the information gaps within these audiences and help NCI identify opportunities for improving existing NCI information materials and education resources and services, including how to tailor and better disseminate existing communications materials, to medically underserved audiences.



IS RACE AND ETHNICITY DATA COLLECTED AS REQUIRED?

___X__YES ______NO_______N/A


OBLIGATION TO RESPOND:

__X___ VOLUNTARY

______ REQUIRED TO OBTAIN OR RETAIN BENEFITS

______ MANDATORY


HOW WILL THIS SURVEY BE OFFERED?

_____ WEB SITE

_____ TELEPHONE INTERVIEW

_____ MAIL RESPONSE

__X__ IN PERSON INTERVIEW

_____ OTHER: ___________________________________


CONTACT INFORMATION:

NAME: Nina Goodman

TELEPHONE NUMBER: 301-435-7789

EMAIL ADDRESS: [email protected]

File Typeapplication/msword
File TitleSUBMISSION OF INFORMATION COLLECTION
AuthorNina Goodman, MHS
Last Modified ByVivian Horovitch-Kelley
File Modified2009-07-15
File Created2009-07-10

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