Food Safety Education Campaign--Initial Exploratory Survey

Forms and Documents

Document Name	Status
ICRB_AdCouncil_2011final.docx Supporting Statement B	2011-03-01
ICRA_AdCouncil_2011final.doc Supporting Statement A	2011-03-01
OMB Ad Council emergency review ltr Final 11 30.2010.pdf Supplementary Document	2010-11-30

IC Document Collections

IC ID	Document Title	Status
196438	Creative Concept Refinement Research--Nonresponses Other-screener	New
196436	Creative Concept Refinement Research Other-moderator's guide	New
195479	Non-Responses: Pilot Research Other-screener	Modified
195450	Food Safety Education Campaign--Pilot Research Other-screener	Modified

ICR Details

OMB Control No: 0583-0147	ICR Reference No: 201102-0583-003
Status: Historical Active	Previous ICR Reference No: 201011-0583-001
Agency/Subagency: USDA/FSIS	Agency Tracking No:
Title: Food Safety Education Campaign--Initial Exploratory Survey
Type of Information Collection: Revision of a currently approved collection	Common Form ICR:  No
Type of Review Request: Emergency	Approval Requested By: 03/01/2011
OIRA Conclusion Action: Approved without change	Conclusion Date: 03/02/2011
	Date Received in OIRA: 03/01/2011
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	06/30/2011	6 Months From Approved	06/30/2011
Responses	673	0	274
Time Burden (Hours)	149	0	65
Cost Burden (Dollars)	0	0	0

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Abstract: To develop a new national public service advertising campaing to educate the public about the importance of safe food handling and how to reduce the risks associated with foodborne illness.

Emergency Justfication: The Food Safety Education Campaign is a vital food safety education effort. Because FSIS and other Federal agencies are working with the Ad Council this campaign will receive hundreds of thousands of dollars of donated expertise and media time. It is crucial that the creative concept research occur now to ensure that the campaign receaches it full potential to educate the American public.

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Authorizing Statute(s): US Code: 21 USC 451, et seq. Name of Law: Poultry Products Inspection Act
   US Code: 21 USC 601, et seq. Name of Law: Federal Meat Inspection Act
   US Code: 21 USC 1031, et seq. Name of Law: Egg Products Inspection Act
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments

Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 4

IC Title	Form No.	Form Name
Creative Concept Refinement Research
Food Safety Education Campaign--Pilot Research
Non-Responses: Pilot Research
Creative Concept Refinement Research--Nonresponses

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	673	274	0	399	0	0
Annual Time Burden (Hours)	149	65	0	84	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: FSIS is adding a another research--Creative Concept Refinement Research--to the original pilot exploratory research for the Food Safety Education Campaign.

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Annual Cost to Federal Government: $73,000

Does this IC contain surveys, censuses, or employ statistical methods? No

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? No

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? No

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 03/01/2011

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