1525-0012-0179 US Mint Quanitative Consumer Research-Trajectory Research Part 1 & 1525-0012-0180 US Mint Quantitative Consumer Research - Kennedy Half Dollar Special Set Survey

United States Mint Research

Kennedy Half Dollar Special Set

March 12, 2013

Note to Reader/Programmer:

Bold lines in between questions signify page/screen breaks.

All questions are asked of ALL unless otherwise specified.

Insertions will be in brackets.

Do not display section headers.

INTRODUCTION FOR CUSTOMERS:

Welcome to the United States Mint’s survey.

This survey is designed to help the United States Mint understand how it can improve the products and services it provides. According to the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it displays a valid OMB number. The valid OMB control number for this information collection is 1525-0012-XXXX.

Your participation in this survey is ENTIRELY VOLUNTARY and should require approximately 10 minutes of your time.

INTRODUCTION FOR NON-CUSTOMERS:

National Analysts Worldwide, a research and consulting firm, is conducting a research study on consumer products.

Your participation in this survey is ENTIRELY VOLUNTARY and should require approximately 10 minutes of your time.

INTRODUCTION FOR ALL:

It is National Analysts’ policy to keep all interview answers including any personal information anonymous and not share this data with other entities except in certain conditions.  Consistent with this policy, National Analysts will only entrust survey data with other entities when: 1) the participant gives explicit permission to release this data, or 2) the data is shared with an entity who agrees in writing that the data will not be shared outside the entity and that the data will be used for research purposes only, or 3) the release of this data is required by law.

You will not be contacted for sales purposes as a result of participating in this survey.

For further information on National Analysts’ privacy policy, you can view our website at www.nationalanalysts.com/privacy/domestic-global.asp

If you have any questions or problems while completing the survey, please send an email to Brent Whitesell at [email protected], or call weekdays from 9:00 AM to 5:00 PM EST at 1-800-342-9102 x6963.

Please click the Forward button to continue.

To begin, we will first take a few moments to familiarize you with our survey:

• If you do not know an exact answer, then please give your best estimate.

• You may close the survey window and take a break. When you re-enter the survey, the survey will return to the last screen you saw before closing the survey.

• Please click the Forward button to begin.

PROGRAMMING: Sampling Cells

1	Have purchased any gold, silver, or commemorative coin in past year (based on sample request)
2	General customers (have purchased coins other than gold/silver/commemorative coins) in past year (based on sample request)
3	Highly likely to purchase non-customers from panel

NOTE: Throughout Questionnaire logic, cells 1 and 2 are referred to as customers. Cell 3 is referred to as non-customers.

SCREENING CRITERIA

Section S: Screening Criteria

S-1. First we need to ask a few introductory questions for classification purposes. Do you or does someone in your household or immediate family work…

Please select one answer for each row.

		Yes	No
1	For a market research firm or marketing research department of a company?		
2	For an advertising, sales promotion, or public relations firm?		
3	For an organization that produces, distributes, or sells collectible coins? (e.g., coin dealer)		
4	As a journalist/freelance writer?		

PROGRAMMING: Send to termination screen if any row is Yes.

____________________________________________________________________________________

S-2. What is your age in years?

Age (in years)

_______

PROGRAMMING: Send to termination screen if <18 or >120.

____________________________________________________________________________________

S-3. What is your gender?

1	Male	
2	Female	

S-4. Have you purchased any coins or other merchandise from the United States Mint during the past year?

1	Yes	
2	No	

PROGRAMMING: Ask Customers

Terminate at end of screener if L-2 (no).

____________________________________________________________________________________

S-5. Have you ever collected, occasionally saved, or sometimes put aside any types of coins

(such as America The Beautiful Quarters, State Quarters, etc.), either for yourself or for others?

1	Yes	
2	No	

PROGRAMMING: Ask Non-Customers

Terminate at end of screener if L-2 (no).

____________________________________________________________________________________

S-6. From which of the following organizations have you ever purchased any collectible coins

or coin-related merchandise (e.g., coin-jewelry, etc.)?

Please select one answer for each row.

Sources/Organizations		Yes	No
1	Amazon.com		
2	Antique dealers		
3	eBay or other Internet auction sites		
4	Flea markets		
5	Littleton Coin Company		
6	Local auction or estate sale		
7	Regional or local coin dealers		
8	The Franklin Mint		
9	The United States Mint		

PROGRAMMING: Ask Non-Customers

Randomize order of rows.

S-7. In the past year, have you sold any coins or other coin-related collectibles for income

purposes, other than to round out a personal collection?

1	Yes	
2	No	

PROGRAMMING: Ask Non-Customers

Terminate at end of screener if L-1 (yes)

S-8. Overall, how likely are you to consider purchasing any type of collectible coins or coin

products (from any source) during the next 12 months…

		Not At All Likely			Extremely Likely
		1	2	3	4	5	6
1	… for yourself						
2	… for someone else (as a gift)						

PROGRAMMING: Ask Non-Customers

Terminate at end of screener if L-5 or L-6 is NOT selected for either row 1 OR row 2

__________________________________________________________________________________

S-9. In total, about how much have you spent on purchases from the United States Mint in the past year?

Please answer in whole dollars.

Spend in past year ($)

_______

PROGRAMMING: Ask Customers

Range = 1-99,999,999

____________________________________________________________________________________

S-10. When was the very first time that you ever purchased coins or other merchandise directly from the United States Mint?

First time purchased coins directly from United States Mint
1	Within the past 12 months	
2	13 months to 23 months ago	
3	2 to 5 years ago	
4	6 to 10 years ago	
5	11 to 20 years ago	
6	More than 20 years ago	

PROGRAMMING: Ask Customers

Termination Screen

FOR CUSTOMERS:

Based on what you know about the United States Mint, what are your impressions?

PROGRAMMING: Open-ended text box. Do not force response.

Thank you very much for taking the time to complete this survey.  Your feedback is very important to the United States Mint and greatly appreciated!

FOR NON-CUSTOMERS:

Thank you very much for taking the time to complete this survey, which was designed to help the United States Mint understand how it can improve the products and services it provides. According to the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it displays a valid OMB number. The valid OMB control number for this information collection is 1525-0012-XXXX. 

Your feedback is very important to us and greatly appreciated!

Reviewer’s Note: OMB number will be shown to non-customers in termination screen or thank you screen. Providing the number at the end of the survey reduces bias that comes with knowing in advance what the survey is about.

PAST PURCHASES

Q-1. Which of the following items have you ever bought directly from the United States Mint?

Select all that apply.

Product Types		Ever Purchased from the United States Mint
Annual Coin Sets
Annual Clad Proof Sets (Full set, Quarters, Presidential $1 Coin)
1	- Full set	□
2	- Quarters set	□
3	- Presidential $1 Coin set	□
Annual Silver Proof Sets (Full set, Quarters)
4	- Full set	□
5	- Quarters set	□
6	Uncirculated Sets	□
American Eagle Coins
7	American Eagle Silver Coins	□
8	American Eagle Gold Coins	□
Gold Coins (Not American Eagle)
9	American Buffalo Gold Coins	□
10	First Spouse Gold Coins	□
Commemorative Coins or Sets
11	Gold Commemorative Coins or Commemorative Coin Sets	□
12	Silver Commemorative Coins or Commemorative Coin Sets	□
13	Clad Commemorative Coins or Commemorative Coin Sets	□
America the Beautiful Coins
14	5 oz. Silver America the Beautiful Coins	□
Medals
15	Medals (e.g., First Spouse, Sept. 11th 2011, Historical, Humanitarian/Cultural, Military, etc.)	□
Other Coins / Coin Sets
16	Any Presidential Coin Set (not including full proof sets, please indicate proof sets above)	□
17	Other Coin/Coin Sets (not including full proof sets, please indicate proof sets above)	□

PROGRAMMING: Ask Customers

Q-2. Which of the following items have you bought directly from the United States Mint in the past year?

Select all that apply.

Product Types		Purchased from the United States Mint in the Past Year
Annual Coin Sets
Annual Clad Proof Sets (Full set, Quarters, Presidential $1 Coin)
1	- Full set	□
2	- Quarters set	□
3	- Presidential $1 Coin set	□
Annual Silver Proof Sets (Full set, Quarters)
4	- Full set	□
5	- Quarters set	□
6	Uncirculated Sets	□
American Eagle Coins
7	American Eagle Silver Coins	□
8	American Eagle Gold Coins	□
Gold Coins (Not American Eagle)
9	American Buffalo Gold Coins	□
10	First Spouse Gold Coins	□
Commemorative Coins or Sets
11	Gold Commemorative Coins or Commemorative Coin Sets	□
12	Silver Commemorative Coins or Commemorative Coin Sets	□
13	Clad Commemorative Coins or Commemorative Coin Sets	□
America the Beautiful Coins
14	5 oz. Silver America the Beautiful Coins	□
Medals
15	Medals (e.g., First Spouse, Sept. 11th 2011, Historical, Humanitarian/Cultural, Military, etc.)	□
Other Coins / Coin sets
16	Any Presidential Coin Set (not including full proof sets, please indicate proof sets above)	□
17	Other Coin/Coin Sets (not including full proof sets, please indicate proof sets above)	□
18	None of the Above	

PROGRAMMING: Ask Customers

Always show “none of the above.” For all other rows, only show items checked in Q-1.

Benchmark future purchase intent

Q-3. How likely are you to purchase each of the following types of coins from the U.S. Mint in the next 12 months?

Product type		Not At All Likely			Extremely Likely
		1	2	3	4	5	6
Annual Coin Sets
	Annual Clad Proof Sets
1	- Full set						
2	- Quarters set						
3	- Presidential $1 Coin set						
	Annual Silver Proof Sets
4	- Full set						
5	- Quarters set						
6	Uncirculated Sets						
American Eagle Coins
7	American Eagle Silver Coins						
8	American Eagle Gold Coins						
Gold Coins (Not American Eagle)
9	American Buffalo Gold Coins						
10	First Spouse Gold Coins						
Commemorative Coins
11	Gold Commemorative Coins or Commemorative Coin Sets						
12	Silver Commemorative Coins or Commemorative Coin Sets						
13	Clad Commemorative Coins or Commemorative Coin Sets						
America the Beautiful Coins
14	5 oz. Silver America the Beautiful Coins						
Medals
15	Medals (e.g., First Spouse, Sept. 11th 2011, Historical, Humanitarian/Cultural, Military, etc.)						
Other Coins / Coin sets
16	Any Presidential Coin Set (not including full proof sets, please indicate proof sets above)						
17	Other Coin/Coin Sets (not including full proof sets, please indicate proof sets above)						

PROGRAMMING: Ask Customers

Q-4. How many of each of the following products are you likely to purchase from the United States Mint in next 12 months?

Please enter a number for each row. If you do not expect to purchase any of that coin in the next 12 months, you may enter a zero.

Product types		Number you Expect to Purchase from the United States Mint (in the next 12 Months)
Annual Coin Sets
	Annual Clad Proof Sets
1	- Full set	______________
2	- Quarters set	______________
3	- Presidential $1 Coin set	______________
	Annual Silver Proof Sets
4	- Full set	______________
5	- Quarters set	______________
6	Uncirculated Sets	______________
American Eagle Coins
7	American Eagle Silver Coins	______________
8	American Eagle Gold Coins	______________
Gold Coins (Not American Eagle)
9	American Buffalo Gold Coins	______________
10	First Spouse Gold Coins
Commemorative Coins
11	Gold Commemorative Coins or Commemorative Coin Sets	______________
12	Silver Commemorative Coins or Commemorative Coin Sets	______________
13	Clad Commemorative Coins or Commemorative Coin Sets	______________
America the Beautiful Coins
14	5 oz. Silver America the Beautiful Coin
Medals
15	Medals (e.g., First Spouse, Sept. 11th 2011, Historical, Humanitarian/Cultural, Military, etc.)	______________
Other Coins / Coin sets
16	Any Presidential Coin Set (not including the full proof set, please indicate proof sets above)	______________
17	Other Coin/Coin Sets (not including full proof sets, please indicate proof sets above)	______________

PROGRAMMING: Ask Customers

Only ask rows >1 in Q-3

Range is 0 to 9,999,999.

Allow blanks.

MONADIC CELLS

Programming: Please create 13 monadic cells as defined below. The actual text to be inserted for each cell is listed next in the following pages, this table gives an overall summary.

Customers (sample cell 1 and 2) should be divided evenly among the 12 monadic cells (A-L) with a target of at least 100 respondents from each sample cell per monadic cell.

Non-Customers (sample cell 3) should be divided evenly among all 13 monadic cells (A-M), with a target of at least 50 respondents seeing each of the monadic cells A-L. An additional 200 Non-Customers should see cell M.

Please include a code in the database for the cell. Please also note which prompt each respondent saw for each open end. For each question, the description should be shown on a separate screen and then the following screens will each have a link (the text in blue underline) that should pop up a window with a description to the item. Each description has some of the finishes / metal types in blue underline, please render them as a link, as listed in the table below. Please also render the descriptions in larger size font.

Coin Descriptions to Insert

Label	Coins	Coin Description	Price
a	4 reverse proof 90% silver half dollars (S, W, P, D)	four reverse proof 90% silver half dollars – one minted in each of the four Mint facilities – in a nice presentation case. The set would also include a booklet with the unique history of this coin that was authorized by Congress just over a month after President Kennedy’s death.	$77.95
b	3 clad proof coins (W, P, D) + 1 90% silver reverse proof (S)	3 proof quality clad half dollar coins (minted at the mints in West Point, Philadelphia, and Denver) as well as a 90% silver reverse proof coin minted in San Francisco all in a nice presentation case. The set would also include a booklet with the unique history of this coin that was authorized by Congress just over a month after President Kennedy’s death.	$35.95
c	1 clad proof half dollar 1 clad reverse proof half dollar, 1 clad unc half dollar. Each will bear a mint mark (P, D, W, or S) reflecting where they are minted, although the final decisions on minting locations haven’t yet been made.	a clad proof half dollar, a clad reverse proof half dollar and an uncirculated quality clad half dollar – each will bear a mint mark (P,D,W, or S) reflecting where they are minted, although the final decisions on minting locations haven’t yet been made. The set would also include a booklet with the unique history of this coin that was authorized by Congress just over a month after President Kennedy’s death.	$18.95
d	1 90% silver proof half dollar 1 90% silver reverse proof half dollar, 1 90% silver unc half dollar. Each will bear a mint mark (P, D, W, or S) reflecting where they are minted, although the final decisions on minting locations haven’t yet been made.	a 90% silver proof half dollar, a 90% silver reverse proof half dollar and an uncirculated quality 90% silver half dollar - each will bear a mint mark (P,D,W, or S) reflecting where they are minted, although the final decisions on minting locations haven’t yet been made. The set would also include a booklet with the unique history of this coin that was authorized by Congress just over a month after President Kennedy’s death.	$60.95
e	1 clad proof half dollar, 1 clad reverse proof half dollar. Each will bear a mint mark (P, D, W, or S) reflecting where they are minted, although the final decisions on minting locations haven’t yet been made.	a clad proof half dollar and a clad reverse proof half dollar – each will bear a mint mark (P,D,W, or S) reflecting where they are minted, although the final decisions on minting locations haven’t yet been made. The set would also include a booklet with the unique history of this coin that was authorized by Congress just over a month after President Kennedy’s death.	$16.95
f	1 90% silver proof half dollar, 1 90% silver reverse proof half dollar. Each will bear a mint mark (P, D, W, or S) reflecting where they are minted, although the final decisions on minting locations haven’t yet been made.	a 90% silver proof half dollar and a 90% silver reverse proof half dollar – each will bear a mint mark (P,D,W, or S) reflecting where they are minted, although the final decisions on minting locations haven’t yet been made. The set would also include a booklet with the unique history of this coin that was authorized by Congress just over a month after President Kennedy’s death.	$44.95

Label	Production Limit	Production Limit Description
g	Open Sell Window	There would be no production limit for this set. Rather, anyone who is interested in purchasing it would be able to do so during a short open sell window.
h	100,000	The production limit for this set would be approximately 100,000 units.

List of Monadic Cells

CELL	Description	Production Limit
A	a	g
B	a	h
C	b	g
D	b	h
E	c	g
F	c	h
G	d	g
H	d	h
I	e	g
J	e	h
K	f	g
L	f	h
M	[placebo – see next page]	[placebo – see next page]

List of finishes / metal types

Finish Name	Finish Description
Proof	Proof: a specially produced coin that is highly polished and is often struck more than once to accent the design. Standard proof coins can be distinguished by its mirror-like image and frosted background.
Reverse Proof	Reverse proof: a specially produced coin that is highly polished and is often struck more than once to accent the design. Unlike standard proof coins, reverse proof coins can be distinguished by its mirror-like backgrounds and frosted image.
Uncirculated	Uncirculated: a specially produced coin with a brilliant finish. Uncirculated coins are manufactured using the same process as circulating coins, but with quality enhancements such as slightly higher coining force, early strikes from dies, special cleaning after stamping, and special packaging.
Clad	A non-precious metal, with NO silver or gold content. In this case, the metal content would be similar to a new, circulating quarter.

DESCRIPTIONS AND PRICES FOR Kennedy Half Dollar 50^th Anniversary Set

[FOR CELLS A-L, USE THE FOLLOWING TEMPLATE]

You can click on the [CELLS D-L: terms / CELLS A and B: term] in underlined, blue text for more information on the [CELLS D-L: coin finishes / CELLS A and B: coin finish] described.

The United States Mint is considering offering a new set in 2014 in honor of the 50^th anniversary of the Kennedy Half Dollar. The set would include [INSERT Coin Description]. [INSERT Production Limit Description]

The price for this special set will be approximately [insert price].

FOR CELL M:

The United States Mint is considering offering a new product in 2014. [DESCRIPTION WITH NAME]. There would be no production limit for this [NAME]. Rather, anyone who is interested in purchasing it would be able to do so.

The price for this product will be approximately [PRICE]

KENNEDY HALF DOLLAR SPECIAL SET INTEREST

Q-5. INSERT DESCRIPTION TEMPLATE WITH INSERTS HERE.

How appealing is the [Kennedy Half Dollar Special Set / (Product Name)] as described, either for yourself or as a gift?

		Not At All Appealing			Extremely Appealing
		1	2	3	4	5	6
1	For your own collection						
2	As a gift						

PROGRAMMING: Insert “Kennedy Half Dollar 50^th Anniversary Set” for monadic cells A-L and [Product Name] for monadic cell M.

____________________________________________________________________________________

Q-6. How likely will you be to purchase the [Kennedy Half Dollar 50^th Anniversary Set / (Product Name)], either for yourself or as a gift?

Not At All Likely			Extremely Likely
1	2	3	4	5	6
					

PROGRAMMING: Insert “Kennedy Half Dollar 50^th Anniversary Set” for monadic cells A-L and [Product Name] for monadic cell M.

____________________________________________________________________________________

Q-7. How many [Kennedy Half Dollar 50^th Anniversary Sets / (Product Name pluralized)] would you be likely to purchase if it is offered in 2014?

Please enter a number

Number Likely to Purchase (in 2013)

_______

PROGRAMMING: Only ask if >1 in Q-6

Insert “Kennedy Half Dollar 50^th Anniversary Sets” for monadic cells A-L and [Product Name pluralized] for monadic cell M.

Range is 0 to 9,999,999.

Q-8.     

PROGRAMMING DEFINITIONS: APPEALING – Q-5 rating 5-6 /UNAPPEALING – Q-5 rating 1-2

IF Q-5 row 1 and Q-5 row 2 are both APPEALING or Q-5 row 1 and Q-5 row 2 are both UNAPPEALING, show:

               

Why did you rate the [Kennedy Half Dollar 50^th Anniversary Set / (Product Name)] as [INSERT: appealing / not appealing]?

You can review the product description for the set by clicking here.

               

[INSERT “appealing” for 5-6, “not appealing” for 1-2]

ELSE IF Q-5 row 1 is APPEALING/UNAPPEALING and/or Q-5 row 2 is APPEALING/UNAPPEALING show:

               

Why did you rate the [Kennedy Half Dollar 50^th Anniversary Set / (Product Name)]as [INSERT: appealing/not appealing] [INSERT: for your own collection / as a gift]?

You can review the product description for the set by clicking here.

[Insert “Kennedy Half Dollar 50^th Anniversary Set” for monadic cells A-LP and [Product Name] for monadic cell M]

       

[INSERT “appealing” for 5-6, “not appealing” for 1-2, “for your own collection” for row 1 and “as a gift” for row 2, and randomly select an appropriate stem configuration. E.g. Q-5 row 1: 5 and Q-5 row 2: 1 could be shown “appealing for your own collection” or “not appealing as a gift”]

ELSE – do NOT show.

Open Ended Text box. Do not force an answer.  Provide a character limit of 2,048.

___________________________________________________________________________________

Q-8a. How appealing would the previously mentioned coin set be to you if it did not include an information booklet about the coin’s history?

For your own collection:

		Not At All Appealing			Extremely Appealing
		1	2	3	4	5	6
1	Original rating of appeal for your own collection (for reference)						
2	For your own collection (without an information booklet)						

As a gift:

		Not At All Appealing			Extremely Appealing
		1	2	3	4	5	6
3	Original rating of appeal as a gift (for reference)						
4	As a gift (without an information booklet)						

Programming: Ask only cells A-L. Fill row 1 with rating from Q5 row 1. Fill row 3 with rating from Q5 row 2. Make row 1 and row 3 above uneditable / unselectable by respondents. _________________________________________________________________________________

Q8-b. What do you think is the ideal production limit for the [Kennedy Half Dollar 50^th Anniversary Set / coin sets in general?]

1	50,000 sets	
2	100,000 sets	
3	150,000 sets	
4	250,000 sets	
5	350,000 sets	
6	Short open sell window with no overall limit.	
7	To demand (sold throughout the calendar year with no overall limit)	
8	Other (Specify): _______	
9	Don’t Know or No Opinion.	

PROGRAMMING: ROTATE ORDER. FORCE ROWS 8 AND 9 TO END.

COMMEMORATING COIN ANNIVERSARIES

Q-9. How do you think the U.S. Mint should celebrate anniversaries of coins and coin designs?

Please select one or more of the following options and write in any additional ideas you might have in the Other (specify) row.

The United States Mint should produce…

1	Bronze medals featuring the coin design	□
2	Silver medals featuring the coin design	□
3	Anniversary coins in special finishes	□
4	Anniversary coins in silver	□
5	Anniversary coins in gold	□
6	Coin packaging, inserts, or booklets with information about the coin’s history	□
7	Other (Specify): _______	□
8	None of the above	

PROGRAMMING: MAKE THE DEFINITION OF SPECIAL FINISHES A HYPERLINK WITH THE FOLLOWING TEXT:

There are 3 types of finishes for a coin: proof, reverse proof and uncirculated.

• Proof: a specially produced coin that is highly polished and is often struck more than once to accent the design. Standard proof coins can be distinguished by its mirror-like image and frosted background.

• Reverse proof: a specially produced coin that is highly polished and is often struck more than once to accent the design. Unlike standard proof coins, reverse proof coins can be distinguished by its mirror-like backgrounds and frosted image.

• Uncirculated: a specially produced coin with a brilliant finish.  Uncirculated coins are manufactured using the same process as circulating coins, but with quality enhancements such as slightly higher coining force, early strikes from dies, special cleaning after stamping, and special packaging. 

Reviewer’s Note: We will insert images of each finish along with the text here.

__________________________________________________________________________________

Q-10. Of all the ways the U.S. Mint could celebrate anniversaries of coins and coin designs, which do you feel is the best way to celebrate anniversaries of coins and coin designs?

The best way is for the United States Mint to produce…

Please select one.

1	Bronze medals featuring the coin design	
2	Silver medals featuring the coin design	
3	Anniversary coins in special finishes	
4	Anniversary coins in silver	
5	Anniversary coins in gold	
6	Information booklets about the coin’s history	
7	[INSERT TEXT FROM OTHER SPECIFY]	

PROGRAMMING: ASK IF MULTIPLE ROWS SELECTED IN Q-9 AND ONLY SHOW ROWS THAT WERE SELECTED. IF OTHER SPECIFY WAS SELECTED, PLEASE PIPE IN THE TEXT FROM Q-9 ROW 8.

DEMOGRAPHIC INFORMATION

D-1. What is the highest level of education you have attained?

1	Grade school (8th grade or less)	
2	Some high school	
3	High school graduate	
4	Some college, no degree	
5	Vocational training/2 –year college	
6	4-year college/bachelor’s degree	
7	Post-graduate training/degree	

D-2. Which of the following best describes your current employment status?

1	Full-time	
2	Part-time	
3	Retired	
4	Not employed or student	

____________________________________________________________________________________

D-3. Which of the following best describes your occupation?

1	Managerial or professional	
2	Technical, sales, or administrative	
3	Service occupations	
4	Precision products, crafts or repairs	
5	Operators, fabricators, or laborers	
6	Farming, forestry, or fishing	
7	Other (Specify) _____________________________	

PROGRAMMING: Skip if D-2 is Row 3 or 4.

____________________________________________________________________________________

D-4. Are you Hispanic or Latino?

1	Yes	
2	No	

D-5. What is your race?

Please select one or more.

1	American Indian or Alaska Native?	□
2	Asian?	□
3	Black or African American?	□
4	Native Hawaiian or other Pacific Islander?	□
5	White?	□

D-6. Which of the following categories best describes your total household income before taxes in 2012?

Your best estimate is fine.

1	Less than $10,000	
2	Between $10,000 to $19,999	
3	$20,000 to $29,999	
4	$30,000 to $39,999	
5	$40,000 to $49,999	
6	$50,000 to $74,999	
7	$75,000 to $99,999	
8	$100,000 or more	

____________________________________________________________________________________

D-7. In the past year, have you sold any U.S. coins for income purposes other than to round out a personal collection?

1	Yes	
2	No	

PROGRAMMING: Ask Customers.

____________________________________________________________________________________

D-8. To confirm, are you a coin dealer?

1	Yes	
2	No	

PROGRAMMING: Ask Customers who answer L_1 to D-7.

______________________________________________________________________

FOR CUSTOMERS: Thank you for participating in this survey.

FOR NON-CUSTOMERS: Thank you very much for taking the time to complete this survey, which was designed to help the United States Mint understand how it can improve the products and services it provides. According to the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it displays a valid OMB number. The valid OMB control number for this information collection is 1525-0012-XXXX. 

Your feedback is very important to us and greatly appreciated!

Programmer: Add any necessary language for exiting the survey.