1525-0012-0184 USMINT Qualitative Tagline Research (In Depth Interviews)

National Analysts Worldwide Study #U005-23-854

Sept/Oct 2013

US MINT TAGLINE RESEARCH

Screener

CALL MALE OR FEMALE BETWEEN 18 AND 69 YEARS OF AGE

CHECK ONE

DO NOT RECRUIT RESPONDENTS WITH HEAVY ACCENTS

( ) TARGET: HISPANIC MEN (RECRUIT 4)

( ) WOMEN GIFT-GIVERS (RECRUIT 2)

BY OBSERVATION CHECK ONE (ASK ONLY IF UNCLEAR)

( ) female

( ) male

RESPONDENT NAME:

ADDRESS:

CITY/STATE: ZIP CODE:

TELEPHONE #:

SCHEDULE

Appointment:

DATE

(TIME)

SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts Worldwide, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal in-person interview on (DAY/DATE).

Are you free on that date?

Yes	( )
No	( )	THANK & TERMINATE

I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB #_______.

1. Do you, or does anyone in your household or family, own or work for? (READ)

Yes No

A) A coin dealer, or a retail store that sells coins? ( ) ( )

B) A newspaper, radio station, or television station? ( ) ( )

C) The United States Mint? ( ) ( )

D) An advertising agency? ( ) ( )

E) A market research company? ( ) ( )

F) A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)

IF "YES" TO ANY THANK AND TERMINATE

2. Have you ever attended an in-person interview or group discussion for market research purposes?

Yes	( )
No	( )	SKIP TO Q4

3. When was the last time you attended?

MONTH YEAR

TERMINATE IF WITHIN PAST 3 MONTHS

4. In the past year, have you sold any U.S. coins for income purposes other than to round out a personal collection? (IF NECESSARY, PROBE: Are you a coin dealer?)

Yes	( )	THANK & TERMINATE
No	( )

5. Have you ever purchased coins or other merchandise directly from the U.S. Mint?

Yes	( )	THANK & TERMINATE
No	( )

6. Do you currently collect, occasionally save, or sometimes put aside… (READ)

A. American the Beautiful or 50-state quarters? ( ) MUST HAVE AT LEAST

B. New nickels? ( ) “A”, “B”, OR “C”
CHECKED

C. Other current U.S. coins? ( ) TO QUALIFY

D. Stamps? ( )

E. Cards (e.g., baseball cards, etc.)? ( )

F. Military items/historical memorabilia? ( )

G. Dolls/figurines? ( )

H. Decorative plates? ( )

I. Small, other collectibles? ( )

J. Other (Specify ________________)? ( )

___________________________________________________________________________

None ( ) TERMINATE

7a. We are interested in getting the opinions of people of diverse cultural backgrounds.

Are you: (READ)

Hispanic or of Latino origin? Yes ( ) QUALIFIES AS HISPANIC

No ( ) SKIP TO Q8

7b. Is Spanish regularly spoken in your home?

Yes	( )	GET A MIX FOR HISPANIC MEN
No	( )

8. What is your race? Please select one or more (READ. CHECK ALL THAT APPLY.)

YES NO

White?	( )	( )	GET A MIX FOR FEMALE GIFT-GIVERS
Black or African-American?	( )	( )
Asian?	( )	( )
Native Hawaiian or other Pacific Islander?	( )	( )
American Indian or Alaska Native?	( )	( )
Prefer Not to Answer	( )

FEMALES, ASK Q9,
OTHERWISE SKIP TO Q12

9. [ASK IF FEMALE] In the past six months, have you given a gift for…

Yes No

A baby’s birth? ( ) ( )

A graduation ? ( ) ( )

Have a birthday? ( ) ( )

10. [ASK IF FEMALE] In the next six months, are you likely to purchase a gift for someone who is going to…

Yes No

Have a baby? ( ) ( )

Graduate from school? ( ) ( )

Have a birthday? ( ) ( )

AT LEAST ONE YES MUST BE CHECKED IN Q9 OR Q10 TO QUALIFY FOR WOMAN GIFT GIVER

11. [ASK IF FEMALE] Please indicate how much you agree or disagree with the following statement about coin collecting, using a scale from “1” to “6” where “1” means “Strongly Disagree” and ”6” means “Strongly Agree.”

“I would consider giving collectible coins as a gift for holidays,
birthdays, a baby’s birth, graduations and the like.”

_______________________

RECORD NUMBER

WOMAN GIFT GIVER: TERMINATE IF “1” OR “2”

IF “3” OR “4” CONTACT NA

12. Please indicate how likely you are to consider purchasing any type of collectible coins or coin products from any source in the next 12 months using a scale from “1” to “6” where “1” means “Not at all Likely” and ”6” means “Extremely Likely.”

		Not At All Likely			Extremely Likely
		1	2	3	4	5	6
A	… for yourself						
B	… for someone else (as a gift)						

_______________________

RECORD NUMBER

HISPANIC MEN: TERMINATE IF “1” OR “2” FOR BOTH ROWS

IF “3” OR “4” FOR BOTH ROWS CONTACT NA

13. Is your age: (READ)

Under 18,	( )	TERMINATE
18 to 30,	( )	GET A MIX
31 to 40,	( )
41 to 50,	( )
51 to 60,	( )
61 to 69, or	( )	CONTACT NA
Over 70?	( )	TERMINATE

14. Do you: (READ)

	YES	NO
Have children under 18?	( )	( )
Have grandchildren?	( )	( )

RECRUIT AT LEAST 2 WITH EITHER CHILDREN OR GRANDCHILDREN

15. What is the highest level of education you completed? Is it: (READ)

Less than high school,	( )	TERMINATE
High school graduate,	( )	GET A MIX
Some college or vocational training,	( )
College graduate, or	( )
Graduate school?	( )

16. Are you employed: (READ)

Full-time,	( )	GET A MIX
Part-time, or	( )
Not employed or retired?	( )

17. Is your total annual household income before taxes: (READ)

Under $30,000	( )	TERMINATE
$30,000 to $49,000,	( )	CONTACT NA
$50,000 to $75,000,	( )	GET
$76,000 to $99,999, or	( )	A
$100,000 or more	( )	MIX

EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.

You will receive an honorarium of $______ for your participation.

Note to recruiters: As part of our ISO certification, we require that the following be read to each respondent.

Thank you for your time. We look forward to having a discussion with you regarding [TOPIC]. We want to assure you that it is National Analysts Worldwide’s policy to keep interviews anonymous and responses secured. The information you provide during the interview will be reported in aggregate and at no stage will your name or other identifying information be associated with your responses.

The interview may be recorded or viewed by others.

For further information on National Analysts Worldwide’s privacy policy, you can visit their website at www.nationalanalysts.com/privacy/domestic-global.asp

Please let us know if you have any questions or concerns about your upcoming appointment with National Analysts Worldwide.

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