574 Freddie Mac V3 9.4.2012

American Customer Satisfaction Index (ACSI) E-Government Website Customer Satisfaction Surveys

2012 574 Freddie Mac V3 - 9.4.2012.xlsx

562 AHRQ Enterprise_9-10-12_UPDATED - 589 CDC SM Posting Survey

OMB: 1090-0008

Document [xlsx]
Download: xlsx | pdf

Overview

V3 Model Qsts
Current Custom Qsts V3
Current Custom Qsts V3 (9-4-12)
Custom Qsts V3 (7-11-12)
OLD V2 Model Qsts
OLD V2 Custom Qsts
Custom Qsts (3-27-12)
Custom Qsts 10-6-11
Custom Qsts 3-15-11
Custom Qsts 3-10-11
Custom Qsts (7-28-10)
Custom Qsts (2-9-09)


Sheet 1: V3 Model Qsts

Model Instance Name:







Freddie Mac V3







MID: ccwFxAZIZAYdJ1ko4lJhcA==






Date: 4/1/2012





Partitioned: Y















Freddie Mac V3
Model questions utilize the ACSI methodology to determine scores and impacts


ELEMENTS (drivers of satisfaction)

CUSTOMER SATISFACTION

FUTURE BEHAVIORS

MQ Label

MQ Label

MQ Label


Content (1=Poor, 10=Excellent, Don't Know)

Satisfaction

Return (1=Very Unlikely, 10=Very Likely)

Content - Accuracy Please rate your perception of the accuracy of information on this site.
Satisfaction - Overall What is your overall satisfaction with this site?
(1=Very Dissatisfied, 10=Very Satisfied)

Return How likely are you to return to this site in the next 30 days?

Content - Quality Please rate the quality of information on this site.
Satisfaction - Expectations How well does this site meet your expectations?
(1=Falls Short, 10=Exceeds)


Recommend (1=Very Unlikely, 10=Very Likely)

Content - Freshness Please rate the freshness of content on this site.
Satisfaction - Ideal How does this site compare to your idea of an ideal website?
(1=Not Very Close, 10=Very Close)

Recommend How likely are you to recommend this site to someone else?


Functionality (1=Poor, 10=Excellent, Don't Know)




Primary Resource - Information (1=Very Unlikely, 10=Very Likely)

Functionality - Usefulness Please rate the usefulness of the website tools provided on this site.



Primary Resource - Info How likely are you to use this site as your primary resource for obtaining information from this organization?

Functionality - Convenient Please rate the convenient placement of the website tools on this site.




Primary Resource - Support (1=Very Unlikely, 10=Very Likely)

Functionality - Variety Please rate the variety of website tools on this site.



Primary Resource - Help How likely are you to use this site as your primary resource for obtaining help / customer support from Freddie Mac?


Look and Feel (1=Poor, 10=Excellent, Don't Know)






Look and Feel - Appeal Please rate the visual appeal of this site.






Look and Feel - Balance Please rate the balance of graphics and text on this site.


Look and Feel - Readability Please rate the readability of the pages on this site.


Navigation (1=Poor, 10=Excellent, Don't Know)

Navigation - Organized Please rate how well the site is organized.

Navigation - Options Please rate the options available for navigating this site.






Navigation - Layout Please rate how well the site layout helps you find what you are looking for.






Navigation - Clicks Please rate the number of clicks to get where you want on this site.







Site Performance (1=Poor, 10=Excellent, Don't Know)






Site Performance - Loading Please rate how quickly pages load on this site.






Site Performance - Consistency Please rate the consistency of speed from page to page on this site.






Site Performance - Errors Please rate the ability to load pages without getting error messages on this site.















Sheet 2: Current Custom Qsts V3

Model Instance Name: red & strike-through: DELETE





























Freddie Mac V2 underlined & italicized: RE-ORDER





























MID: ccwFxAZIZAYdJ1ko4lJhcA==

pink: ADDITION





























Date: 9/4/2012

blue + -->: REWORDING





























Freddie Mac V3 CUSTOM QUESTIONS
























QID Skip Logic Label CUSTOM QUESTION POSSIBLE ANSWER CHOICES
(limit to 50 characters each)
Skip to Type Required
Y/N
Select one or multi Special Instructions CQ Label























MCW0730
How frequently do you visit freddiemac.com? This is my first time
Drop down, select one Y Single




























Daily or almost every day
































Once or several times a week
































Once or several times a month
































Less than once a month





























MCW0731
Did you find what you were looking for today? Yes
Drop down, select one Y Single Skip Logic Group



























No A, B































I was just browsing





























MCW0732 A We are sorry you could not find what you were looking for. What might you do next? Call Freddie Mac
Drop down, select one Y Single Skip Logic Group



























Visit freddiemac.com again later
































Try Fannie Mae's website
































Try websites other than Fannie Mae
































Ask someone I know
































Give up
































Don't know





























MCW0733 B What were you unable to find? (Please provide as much detail as possible in your response)

Text area, no char limit Y Single Skip Logic Group
























MCW0734
Which best describes your role in visiting the site today? Homeowner H, R Radio button, one-up vertical Y single Skip Logic Group Role (ALL)


























Homebuyer/Renter H, R































Single-Family Seller, Servicer or Mortgage Broker M, O, X, Y































Multifamily Seller, Servicer and/or Borrower O, P, X, Y































Other Real Estate Professional Z, U































Investor O, S































Media
































Job Seeker
































Other T




























MCW0735 H Which of the following best describes your primary reason for coming to the site today: Learn how to avoid foreclosure
Radio button, one-up vertical Y Single Skip Logic Group Home Primary Reason


























Find out if Freddie Mac owns my loan
































Learn how to buy or sell a home
































Learn about refinancing or loan modification
































Learn about Freddie Mac
































Other (Please specify) J




























MCW0736 J Other reason for coming to the site today:

Text area, no char limit N Single Skip Logic Group
























MCW0737 R How would you describe the language/terminology used on this site? Very easy for me to understand
Radio button, one-up vertical Y Single
Home Language


























Somewhat difficult for me to understand
































Very difficult for me to understand





























MCW0738 M What were you mainly trying to do today? Access AllRegs
Drop down, select one Y Single Skip Logic Group Single Reason


























Download guide forms and information
































Log in to Loan Prospector
































Log in to the Selling System
































Learn about selling loans to Freddie Mac
































Learn about servicing loans
































Find requirements for our single-family mortgage products
































Get pricing for Freddie Mac products
































Sign up to become a seller / servicer
































Sign up for training
































Download training and education materials
































Other (please specify) N




























MCW0739 N Other task you were trying to do:

Text area, no char limit N Single Skip Logic Group Single Reason Other























MCW0740 O What information were you primarily interested in? Single-family loans
Radio button, one-up vertical Y Single Skip Logic Group Business Info


























Multifamily loans






























Debt and/or mortgage securities






























General information about Freddie Mac
































Company news
































Economic and housing research
































Investor relations
































Information for home buyers and homeowners and/or avoiding foreclosure tips
































Job Search
































Other





























MCW0741 Z What information were you primarily interested in? Information about Single-Family loans
Radio button, one-up vertical Y Single Skip Logic Group Other Real Pro Info


























Information about buying a Freddie Mac-owned property
































Information about short sales
































Information about Making Home Affordable (MHA) programs or other alternatives to foreclosure
































General information about Freddie Mac
































Other (please specify) W




























MCW0742 W Please describe what information you were interested in today:

Text area, no char limit N Single Skip Logic Group Other OE Real Pro Info























MCW0743 P More specifically, what is your role? Multifamily lender
Drop down, select one Y Single Skip Logic Group Multi Role


























Multifamily borrower
































Other (please specify) Q




























MCW0744 Q Other multifamily role

Text area, no char limit N Single Skip Logic Group Multi Role Other























MCW0745 T Please describe your occupation:

Text area, no char limit N Single Skip Logic Group All Other Role























MCW0746 U Please describe your occupation:

Text area, no char limit N Single Skip Logic Group Other Real Estate Prof























MCW0747 S More specifically, what is your role? Mortgage Securities Investor or Trader
Drop down, select one Y Single Skip Logic Group Other Investor Role


























Deb Securities Investor
































Equity Investor/Analyst





























MCW0757
What did you hope to accomplish when coming to the Freddie Mac site today?

Text area, no char limit N single

























MCW0758
If you could identify one improvement to freddiemac.com site, what would that improvement be? (Optional)

Text area, no char limit N Single



























Sheet 3: Current Custom Qsts V3 (9-4-12)

Model Instance Name: red & strike-through: DELETE





Freddie Mac V3 underlined & italicized: RE-ORDER





MID: ccwFxAZIZAYdJ1ko4lJhcA==

pink: ADDITION





Date: 9/4/12

blue + -->: REWORDING





Freddie Mac V3 CUSTOM QUESTIONS
QID Skip Logic Label CUSTOM QUESTION POSSIBLE ANSWER CHOICES
(limit to 50 characters each)
Skip to Type Required
Y/N
Select one or multi Special Instructions CQ Label
MCW0730
How frequently do you visit freddiemac.com? This is my first time
Drop down, select one Y Single




Daily or almost every day








Once or several times a week








Once or several times a month








Less than once a month





MCW0731
Did you find what you were looking for today? Yes
Drop down, select one Y Single Skip Logic Group



No A, B







I was just browsing





MCW0732 A We are sorry you could not find what you were looking for. What might you do next? Call Freddie Mac
Drop down, select one Y Single Skip Logic Group



Visit freddiemac.com again later








Try Fannie Mae's website








Try websites other than Fannie Mae








Ask someone I know








Give up








Don't know





MCW0733 B What were you unable to find? (Please provide as much detail as possible in your response)

Text area, no char limit Y Single Skip Logic Group
MCW0734
Which best describes your role in visiting the site today? Homeowner H, R Radio button, one-up vertical Y single Skip Logic Group Role (ALL)



Homebuyer/Renter H, R







Single-Family Seller, Servicer or Mortgage Broker M, O, X, Y







Multifamily Seller, Servicer and/or Borrower O, P, X, Y







Other Real Estate Professional Z, U







Investor O, S







Media








Job Seeker








Other T




MCW0735 H Which of the following best describes your primary reason for coming to the site today: Learn how to avoid foreclosure
Radio button, one-up vertical Y Single Skip Logic Group Home Primary Reason



Find out if Freddie Mac owns my loan








Learn how to buy or sell a home








Learn about refinancing or loan modification








Learn about Freddie Mac








Other (Please specify) J




MCW0736 J Other reason for coming to the site today:

Text area, no char limit N Single Skip Logic Group
MCW0737 R How would you describe the language/terminology used on this site? Very easy for me to understand
Radio button, one-up vertical Y Single
Home Language



Somewhat difficult for me to understand








Very difficult for me to understand





MCW0738 M What were you mainly trying to do today? Access AllRegs
Drop down, select one Y Single Skip Logic Group Single Reason



Download guide forms and information








Log in to Loan Prospector








Log in to the Selling System








Learn about selling loans to Freddie Mac








Learn about servicing loans








Find requirements for our single-family mortgage products








Get pricing for Freddie Mac products








Sign up to become a seller / servicer








Sign up for training








Download training and education materials








Other (please specify) N




MCW0739 N Other task you were trying to do:

Text area, no char limit N Single Skip Logic Group Single Reason Other
MCW0740 O What information were you primarily interested in? Single-family loans
Radio button, one-up vertical Y Single Skip Logic Group Business Info



Multifamily loans






Debt and/or mortgage securities






General information about Freddie Mac








Company news








Economic and housing research








Investor relations








Information for home buyers and homeowners and/or avoiding foreclosure tips








Job Search








Other





MCW0741 Z What information were you primarily interested in? Information about Single-Family loans
Radio button, one-up vertical Y Single Skip Logic Group Other Real Pro Info



Information about buying a Freddie Mac-owned property








Information about short sales








Information about Making Home Affordable (MHA) programs or other alternatives to foreclosure








General information about Freddie Mac








Other (please specify) W




MCW0742 W Please describe what information you were interested in today:

Text area, no char limit N Single Skip Logic Group Other OE Real Pro Info
MCW0743 P More specifically, what is your role? Multifamily lender
Drop down, select one Y Single Skip Logic Group Multi Role



Multifamily borrower








Other (please specify) Q




MCW0744 Q Other multifamily role

Text area, no char limit N Single Skip Logic Group Multi Role Other
MCW0745 T Please describe your occupation:

Text area, no char limit N Single Skip Logic Group All Other Role
MCW0746 U Please describe your occupation:

Text area, no char limit N Single Skip Logic Group Other Real Estate Prof
MCW0747 S More specifically, what is your role? Mortgage Securities Investor or Trader
Drop down, select one Y Single Skip Logic Group Other Investor Role



Deb Securities Investor








Equity Investor/Analyst





MCW0748 X Do you use a mobile device, such as a mobile phone or tablet, to access the internet? Yes AA Radio button, one-up vertical Y Single Skip Logic Group Mobile Internet



No





MCW0749 AA What type of mobile device do you use? Android
Radio button, one-up vertical Y Single Skip Logic Group Mobile Device



iPhone








iPad








Windows Mobile








Blackberry








Other (please specify) CC




MCW0750 CC What type of mobile device do you use?

Text area, no char limit N Single Skip Logic Group Mobile Device Other
MCW0751 Y If this website had a mobile version would you access it form your mobile device? Yes BB Radio button, one-up vertical Y Single Skip Logic Group Mobile Website



No, I don't have a mobile device that allows me to access the web








No, I would not use my mobile device to access this website








Not Sure





MCW0752 BB What information would you like to see on the mobile website?

Text area, no char limit N Single Skip Logic Group Mobile Website Other
MCW0753
Did you use the site's search feature (search box in upper right hand corner) during your visit today? Yes A, B Drop down, select one Y Single Skip Logic Group Search Usage



No








Not Sure





MCW0754 A Which of the following best describes your experience with the search feature today: Search results were helpful/Search returned results I expected
Radio button, one-up vertical Y Single Skip Logic Group Search Experience



Results were not relevant/not what I wanted








Too many results/I needed to refine my search








Not enough results








Returned NO results








Received error message(s)








Search speed was too slow








Other AA




MCW0755 AA Please describe the other search experience you had today:

Text area, no char limit N Single Skip Logic Group Other Search Exp
MCW0756 B What terms did you type into the search feature today:

Text area, no char limit Y Single Skip Logic Group Search Terms
MCW0757
What did you hope to accomplish when coming to the Freddie Mac site today?

Text area, no char limit N single

MCW0758
If you could identify one improvement to freddiemac.com site, what would that improvement be? (Optional)

Text area, no char limit N Single



Sheet 4: Custom Qsts V3 (7-11-12)

Model Instance Name: red & strike-through: DELETE





Freddie Mac V2 underlined & italicized: RE-ORDER





MID: ccwFxAZIZAYdJ1ko4lJhcA==

pink: ADDITION





Date: 7/26/2010

blue + -->: REWORDING





Freddie Mac V2 CUSTOM QUESTIONS
QID Skip Logic Label CUSTOM QUESTION POSSIBLE ANSWER CHOICES
(limit to 50 characters each)
Skip to Type Required
Y/N
Select one or multi Special Instructions CQ Label
MCW0730
How frequently do you visit freddiemac.com? This is my first time
Drop down, select one Y Single




Daily or almost every day








Once or several times a week








Once or several times a month








Less than once a month





MCW0731
Did you find what you were looking for today? Yes
Drop down, select one Y Single Skip Logic Group



No A, B







I was just browsing





MCW0732 A We are sorry you could not find what you were looking for. What might you do next? Call Freddie Mac
Drop down, select one Y Single Skip Logic Group



Visit freddiemac.com again later








Try Fannie Mae's website








Try websites other than Fannie Mae








Ask someone I know








Give up








Don't know





MCW0733 B What were you unable to find? (Please provide as much detail as possible in your response)

Text area, no char limit Y Single Skip Logic Group
MCW0734
Which best describes your role in visiting the site today? Homeowner H, R Radio button, one-up vertical Y single Skip Logic Group Role (ALL)



Homebuyer/Renter H, R







Single-Family Seller, Servicer or Mortgage Broker M, O, X, Y







Multifamily Seller, Servicer and/or Borrower O, P, X, Y







Other Real Estate Professional Z, U







Investor O, S







Media








Job Seeker








Other T




MCW0735 H Which of the following best describes your primary reason for coming to the site today: Learn how to avoid foreclosure
Radio button, one-up vertical Y Single Skip Logic Group Home Primary Reason



Find out if Freddie Mac owns my loan








Learn how to buy or sell a home








Learn about refinancing or loan modification








Learn about Freddie Mac








Other (Please specify) J




MCW0736 J Other reason for coming to the site today:

Text area, no char limit N Single Skip Logic Group
MCW0737 R How would you describe the language/terminology used on this site? Very easy for me to understand
Radio button, one-up vertical Y Single
Home Language



Somewhat difficult for me to understand








Very difficult for me to understand





MCW0738 M What were you mainly trying to do today? Access AllRegs
Drop down, select one Y Single Skip Logic Group Single Reason



Download guide forms and information








Log in to Loan Prospector








Log in to the Selling System








Learn about selling loans to Freddie Mac








Learn about servicing loans








Find requirements for our single-family mortgage products








Get pricing for Freddie Mac products








Sign up to become a seller / servicer








Sign up for training








Download training and education materials








Other (please specify) N




MCW0739 N Other task you were trying to do:

Text area, no char limit N Single Skip Logic Group Single Reason Other
MCW0740 O What information were you primarily interested in? Single-family loans
Radio button, one-up vertical Y Single Skip Logic Group Business Info



Multifamily loans






Debt and/or mortgage securities






General information about Freddie Mac








Company news








Economic and housing research








Investor relations








Information for home buyers and homeowners and/or avoiding foreclosure tips








Job Search








Other





MCW0741 Z What information were you primarily interested in? Information about Single-Family loans
Radio button, one-up vertical Y Single Skip Logic Group Other Real Pro Info



Information about buying a Freddie Mac-owned property








Information about short sales








Information about Making Home Affordable (MHA) programs or other alternatives to foreclosure








General information about Freddie Mac








Other (please specify) W




MCW0742 W Please describe what information you were interested in today:

Text area, no char limit N Single Skip Logic Group Other OE Real Pro Info
MCW0743 P More specifically, what is your role? Multifamily lender
Drop down, select one Y Single Skip Logic Group Multi Role



Multifamily borrower








Other (please specify) Q




MCW0744 Q Other multifamily role

Text area, no char limit N Single Skip Logic Group Multi Role Other
MCW0745 T Please describe your occupation:

Text area, no char limit N Single Skip Logic Group All Other Role
MCW0746 U Please describe your occupation:

Text area, no char limit N Single Skip Logic Group Other Real Estate Prof
MCW0747 S More specifically, what is your role? Mortgage Securities Investor or Trader
Drop down, select one Y Single Skip Logic Group Other Investor Role



Deb Securities Investor








Equity Investor/Analyst





MCW0748 X Do you use a mobile device, such as a mobile phone or tablet, to access the internet? Yes AA Radio button, one-up vertical Y Single Skip Logic Group Mobile Internet



No





MCW0749 AA What type of mobile device do you use? Android
Radio button, one-up vertical Y Single Skip Logic Group Mobile Device



iPhone








iPad








Windows Mobile








Blackberry








Other (please specify) CC




MCW0750 CC What type of mobile device do you use?

Text area, no char limit N Single Skip Logic Group Mobile Device Other
MCW0751 Y If this website had a mobile version would you access it form your mobile device? Yes BB Radio button, one-up vertical Y Single Skip Logic Group Mobile Website



No, I don't have a mobile device that allows me to access the web








No, I would not use my mobile device to access this website








Not Sure





MCW0752 BB What information would you like to see on the mobile website?

Text area, no char limit N Single Skip Logic Group Mobile Website Other
MCW0753
Did you use the site's search feature (search box in upper right hand corner) during your visit today? Yes A, B Drop down, select one Y Single Skip Logic Group Search Usage



No








Not Sure





MCW0754 A Which of the following best describes your experience with the search feature today: Search results were helpful/Search returned results I expected
Radio button, one-up vertical Y Single Skip Logic Group Search Experience



Results were not relevant/not what I wanted








Too many results/I needed to refine my search








Not enough results








Returned NO results








Received error message(s)








Search speed was too slow








Other AA




MCW0755 AA Please describe the other search experience you had today:

Text area, no char limit N Single Skip Logic Group Other Search Exp
MCW0756 B What terms did you type into the search feature today:

Text area, no char limit Y Single Skip Logic Group Search Terms
MCW0757
What did you hope to accomplish when coming to the Freddie Mac site today?

Text area, no char limit N single

MCW0758
If you could identify one improvement to freddiemac.com site, what would that improvement be? (Optional)

Text area, no char limit N Single



Sheet 5: OLD V2 Model Qsts

Model Instance Name:




Freddie Mac V2




MID: 4gdN4cMtwIoYJN1xVZElIg==



Date: 2/5/2009







Freddie Mac V2 MODEL QUESTION LIST
Model questions utilize the ACSI methodology to determine scores and impacts

Content
(1=Poor, 10=Excellent, Don't Know)

Satisfaction
(1=Poor, 10=Excellent)

Likelihood to Return
(1=Not Very Likely, 10=Very Likely)
1 Please rate the availability of information on freddiemac.com. 21 What is your overall satisfaction with freddiemac.com? 24 How likely are you to return to freddiemac.com?
2 Please rate how current the information is on freddiemac.com. 22 How well does freddiemac.com meet your expectations?

3 Please rate how well the information on freddiemac.com provides answers to your questions. 23 How does freddiemac.com compare to your idea of an ideal website?
Recommend
(1=Not Very Likely, 10=Very Likely)

Functionality
(1=Poor, 10=Excellent, Don't Know)


25 How likely are you to recommend freddiemac.com to someone else?
4 Please rate the usefulness of the services provided on freddiemac.com.


Primary Resource - Information
(1=Not Very Likely, 10=Very Likely)
5 Please rate the convenience of the services on freddiemac.com.

26 How likely are you to use freddiemac.com as your primary resource for obtaining information from Freddie Mac?
6 Please rate the ability to accomplish what you wanted to on freddiemac.com.


Primary Resource - Help
(1=Not Very Likely, 10=Very Likely)

Look and Feel
(1=Poor, 10=Excellent, Don't Know)


27 How likely are you to use freddiemac.com as your primary resource for obtaining help / customer support from Freddie Mac?
7 Please rate the visual appeal of freddiemac.com.



8 Please rate the amount of graphics and text on each page of freddiemac.com.



9 Freddie Mac: We don't need to change the wording, but I wanted to touch base on how ForeSee came up with the phrase "Please rate the clean layout of this site." Please rate the ease of reading the pages on freddiemac.com.




Navigation
(1=Poor, 10=Excellent, Don't Know)




10 Please rate how well freddiemac.com. is organized.



11 Please rate the options that are available for you to navigate on freddiemac.com.



12 Please rate how well the site layout helps you find what you are looking for.



13 Please rate the number of clicks to get where you want on freddiemac.com.






Site Performance
(1=Poor, 10=Excellent, Don't Know)




14 Please rate the speed of loading the page on freddiemac.com.



15 Please rate the consistency of speed on freddiemac.com.



16 Please rate the reliability of site performance on freddiemac.com.




Search
(1=Poor, 10=Excellent, Don't Know)




17 Please rate the usefulness of search results on freddiemac.com.



18 Please rate how freddiemac.com provides comprehensive search results.



19 Please rate the organization of search results on freddiemac.com.



20 Please rate how the search feature helps you to narrow the results to find the information you want.











Sheet 6: OLD V2 Custom Qsts

Model Instance Name:
red & strike-through: DELETE





Freddie Mac V2
underlined & italicized: RE-ORDER





MID: 4gdN4cMtwIoYJN1xVZElIg==


pink: ADDITION





Date: 7/26/2010


blue + -->: REWORDING





Freddie Mac V2 CUSTOM QUESTIONS
QID Skip Logic Label CUSTOM QUESTION Answer Value (hide) POSSIBLE ANSWER CHOICES
(limit to 50 characters each)
Skip to Type Required
Y/N
Select one or multi Special Instructions CQ Label
MCW0730
How frequently do you visit freddiemac.com? MCW0730A001 This is my first time
Drop down, select one Y Single




MCW0730A002 Daily or almost every day








MCW0730A003 Once or several times a week








MCW0730A004 Once or several times a month








MCW0730A005 Less than once a month





MCW0731
Did you find what you were looking for today? MCW0731A001 Yes
Drop down, select one Y Single Skip Logic Group



MCW0731A002 No A, B







MCW0731A003 I was just browsing





MCW0732 A We are sorry you could not find what you were looking for. What might you do next? MCW0732A001 Call Freddie Mac
Drop down, select one Y Single Skip Logic Group



MCW0732A002 Visit freddiemac.com again later








MCW0732A003 Try Fannie Mae's website








MCW0732A004 Try websites other than Fannie Mae








MCW0732A005 Ask someone I know








MCW0732A006 Give up








MCW0732A007 Don't know





MCW0733 B What were you unable to find? (Please provide as much detail as possible in your response)


Text area, no char limit Y Single Skip Logic Group
MCW0734
Which best describes your role in visiting the site today? MCW0734A001 Homeowner H, R Radio button, one-up vertical Y single Skip Logic Group Role (ALL)



MCW0734A002 Homebuyer/Renter H, R







MCW0734A003 Single-Family Seller, Servicer or Mortgage Broker M, O, X, Y







MCW0734A004 Multifamily Seller, Servicer and/or Borrower O, P, X, Y







MCW0734A005 Other Real Estate Professional Z, U







MCW0734A006 Investor O, S







MCW0734A007 Media








MCW0734A008 Job Seeker








MCW0734A009 Other T




MCW0735 H Which of the following best describes your primary reason for coming to the site today: MCW0735A001 Learn how to avoid foreclosure
Radio button, one-up vertical Y Single Skip Logic Group Home Primary Reason



MCW0735A002 Find out if Freddie Mac owns my loan








MCW0735A003 Learn how to buy or sell a home








MCW0735A004 Learn about Freddie Mac








MCW0735A005 Other (Please specify) J




MCW0736 J Other reason for coming to the site today:


Text area, no char limit N Single Skip Logic Group
MCW0737 R How would you describe the language/terminology used on this site? MCW0737A001 Very easy for me to understand
Radio button, one-up vertical Y Single
Home Language



MCW0737A002 Somewhat difficult for me to understand








MCW0737A003 Very difficult for me to understand





MCW0738 M What were you mainly trying to do today? MCW0738A001 Access AllRegs
Drop down, select one Y Single Skip Logic Group Single Reason



MCW0738A002 Download guide forms and information








MCW0738A003 Log in to Loan Prospector








MCW0738A004 Log in to the Selling System








MCW0738A005 Learn about selling loans to Freddie Mac








MCW0738A006 Learn about servicing loans








MCW0738A007 Find requirements for our single-family mortgage products








MCW0738A008 Get pricing for Freddie Mac products








MCW0738A009 Sign up to become a seller / servicer








MCW0738A010 Sign up for training








MCW0738A011 Download training and education materials








MCW0738A012 Other (please specify) N




MCW0739 N Other task you were trying to do:


Text area, no char limit N Single Skip Logic Group Single Reason Other
MCW0740 O What information were you primarily interested in? MCW0740A001 Single-family loans
Radio button, one-up vertical Y Single Skip Logic Group Business Info



MCW0740A002 Multifamily loans






MCW0740A003 Debt and/or mortgage securities






MCW0740A004 General information about Freddie Mac








MCW0740A005 Company news








MCW0740A006 Economic and housing research








MCW0740A007 Investor relations








MCW0740A008 Information for home buyers and homeowners and/or avoiding foreclosure tips








MCW0740A009 Job Search








MCW0740A010 Other





MCW0741 Z What information were you primarily interested in? MCW0741A001 Information about Single-Family loans
Radio button, one-up vertical Y Single Skip Logic Group Other Real Pro Info



MCW0741A002 Information about buying a Freddie Mac-owned property








MCW0741A003 Information about short sales








MCW0741A004 Information about Making Home Affordable (MHA) programs or other alternatives to foreclosure








MCW0741A005 General information about Freddie Mac








MCW0741A006 Other (please specify) W




MCW0742 W Please describe what information you were interested in today:


Text area, no char limit N Single Skip Logic Group Other OE Real Pro Info
MCW0743 P More specifically, what is your role? MCW0743A001 Multifamily lender
Drop down, select one Y Single Skip Logic Group Multi Role



MCW0743A002 Multifamily borrower








MCW0743A003 Other (please specify) Q




MCW0744 Q Other multifamily role


Text area, no char limit N Single Skip Logic Group Multi Role Other
MCW0745 T Please describe your occupation:


Text area, no char limit N Single Skip Logic Group All Other Role
MCW0746 U Please describe your occupation:


Text area, no char limit N Single Skip Logic Group Other Real Estate Prof
MCW0747 S More specifically, what is your role? MCW0747A001 Mortgage Securities Investor or Trader
Drop down, select one Y Single Skip Logic Group Other Investor Role



MCW0747A002 Deb Securities Investor








MCW0747A003 Equity Investor/Analyst





MCW0748 X Do you use a mobile device, such as a mobile phone or tablet, to access the internet? MCW0748A001 Yes AA Radio button, one-up vertical Y Single Skip Logic Group Mobile Internet



MCW0748A002 No





MCW0749 AA What type of mobile device do you use? MCW0749A001 Android
Radio button, one-up vertical Y Single Skip Logic Group Mobile Device



MCW0749A002 iPhone








MCW0749A003 iPad








MCW0749A004 Windows Mobile








MCW0749A005 Blackberry








MCW0749A006 Other (please specify)





MCW0750
What type of mobile device do you use?


Text area, no char limit N Single Skip Logic Group Mobile Device Other
MCW0751 Y If this website had a mobile version would you access it form your mobile device? MCW0751A001 Yes BB Radio button, one-up vertical Y Single Skip Logic Group Mobile Website



MCW0751A002 No, I don't have a mobile device that allows me to access the web








MCW0751A003 No, I would not use my mobile device to access this website








MCW0751A004 Not Sure





MCW0752 BB What information would you like to see on the mobile website?


Text area, no char limit N Single Skip Logic Group Mobile Website Other
MCW0753
Did you use the site's search feature (search box in upper right hand corner) during your visit today? MCW0753A001 Yes A, B Drop down, select one Y Single Skip Logic Group Search Usage



MCW0753A002 No








MCW0753A003 Not Sure





MCW0754 A Which of the following best describes your experience with the search feature today: MCW0754A001 Search results were helpful/Search returned results I expected
Radio button, one-up vertical Y Single Skip Logic Group Search Experience



MCW0754A002 Results were not relevant/not what I wanted








MCW0754A003 Too many results/I needed to refine my search








MCW0754A004 Not enough results








MCW0754A005 Returned NO results








MCW0754A006 Received error message(s)








MCW0754A007 Search speed was too slow








MCW0754A008 Other AA




MCW0755 AA Please describe the other search experience you had today:


Text area, no char limit N Single Skip Logic Group Other Search Exp
MCW0756 B What terms did you type into the search feature today:


Text area, no char limit Y Single Skip Logic Group Search Terms
MCW0757
What did you hope to accomplish when coming to the Freddie Mac site today?


Text area, no char limit N single

MCW0758
If you could identify one improvement to freddiemac.com site, what would that improvement be? (Optional)


Text area, no char limit N Single



Sheet 7: Custom Qsts (3-27-12)

Model Instance Name: red & strike-through: DELETE





Freddie Mac V2 underlined & italicized: RE-ORDER





MID: 4gdN4cMtwIoYJN1xVZElIg==

pink: ADDITION





Date: 7/26/2010

blue + -->: REWORDING





Freddie Mac V2 CUSTOM QUESTIONS
QID Skip Logic Label CUSTOM QUESTION POSSIBLE ANSWER CHOICES
(limit to 50 characters each)
Skip to Type Required
Y/N
Select one or multi Special Instructions CQ Label
KFB00360
How frequently do you visit freddiemac.com? This is my first time
Drop down, select one Y Single




Daily or almost every day








Once or several times a week








Once or several times a month








Less than once a month





KFB00361
Did you find what you were looking for today? Yes
Drop down, select one Y Single Skip Logic Group
(KFB00361G5)

No A, B







I was just browsing





KFB00362 A We are sorry you could not find what you were looking for. What might you do next? Call Freddie Mac
Drop down, select one Y Single Skip Logic Group



Visit freddiemac.com again later








Try Fannie Mae's website








Try websites other than Fannie Mae








Ask someone I know








Give up








Don't know





AKR2056 B What were you unable to find? (Please provide as much detail as possible in your response)

Text area, no char limit Y Single Skip Logic Group
EDO04489
Which best describes your role in visiting the site today? Homeowner H, R Radio button, one-up vertical Y single Skip Logic Group Role (ALL)



Homebuyer/Renter H, R







Single-Family Seller, Servicer or Mortgage Broker M, O, X, Y







Multifamily Seller, Servicer and/or Borrower O, P, X, Y







Other Real Estate Professional Z, O, U







Investor O, S







Media








Job Seeker








Other T




EDO04492 H Which of the following best describes your primary reason for coming to the site today: Learn how to avoid foreclosure



Skip Logic Group Home Primary Reason



Find out if Freddie Mac owns my loan








Learn how to buy or sell a home








Learn about Freddie Mac








Other (Please specify) J




EDO04494 R How would you describe the language/terminology used on this site? Very easy for me to understand




Home Language



Somewhat difficult for me to understand








Very difficult for me to understand





KFB00365 M What were you mainly trying to do today? Access AllRegs
Drop down, select one Y Single Skip Logic Group Single Reason



Download guide forms and information








Log in to Loan Prospector








Log in to the Selling System








Learn about selling loans to Freddie Mac








Learn about servicing loans








Find requirements for our single-family mortgage products








Get pricing for Freddie Mac products








Sign up to become a seller / servicer








Sign up for training








Download training and education materials








Other (please specify) N




KFB00366 N Other task you were trying to do:

Text area, no char limit N Single Skip Logic Group Single Reason Other
KFB00367 O What information were you primarily interested in? Single-family loans
Radio button, one-up vertical Y Single Skip Logic Group Business Info



Multifamily loans






Debt and/or mortgage securities






General information about Freddie Mac








Company news








Economic and housing research








Investor relations








Information for home buyers and homeowners and/or avoiding foreclosure tips








Job Search








Other






Z What information were you primarily interested in? Information about Single-Family loans
Radio button, one-up vertical Y Single Skip Logic Group Other Real Pro Info



Information about buying a Freddie Mac-owned property








Information about short sales








Information about Making Home Affordable (MHA) programs or other alternatives to foreclosure








General information about Freddie Mac








Other (please specify) W





W Please describe what information you were interested in today:

Text area, no char limit Y Single Skip Logic Group Other OE Real Pro Info
KFB00368 P More specifically, what is your role? Multifamily lender
Drop down, select one Y Single Skip Logic Group Multi Role



Multifamily borrower








Other (please specify) Q




KFB00369 Q Other multifamily role

Text area, no char limit N Single Skip Logic Group Multi Role Other
ACQLiv0007874 T Please describe your occupation:

Text area, no char limit N Single Skip Logic Group All Other Role
ACQLiv0007875 U Please describe your occupation:

Text area, no char limit N Single Skip Logic Group Other Real Estate Prof
ACQLiv0007876 S More specifically, what is your role? Mortgage Securities Investor or Trader
Drop down, select one Y Single Skip Logic Group Other Investor Role



Deb Securities Investor








Equity Investor/Analyst






X Do you use a mobile device, such as a mobile phone or tablet, to access the internet? Yes AA Radio button, one-up vertical
Single




No






AA What type of mobile device do you use? Android
Radio button, one-up vertical
Single




iPhone








iPad








Windows Mobile








Blackberry








Other, please specify






Y If this website had a mobile version would you access it form your mobile device? Yes BB Radio button, one-up vertical
Single




No, I don't have a mobile device that allows me to access the web








No, I would not use my mobile device to access this website








Not Sure






BB What information would you like to see on the mobile website?

Text area, no char limit
Single

EDO04497
What did you hope to accomplish when coming to the Freddie Mac site today?

Text area, no char limit N single

KFB00370
If you could identify one improvement to freddiemac.com site, what would that improvement be? (Optional)

Text area, no char limit N Single



Sheet 8: Custom Qsts 10-6-11

Model Instance Name: red & strike-through: DELETE





























Freddie Mac V2 underlined & italicized: RE-ORDER





























MID: 4gdN4cMtwIoYJN1xVZElIg==

pink: ADDITION





























Date: 7/26/2010

blue + -->: REWORDING





























Freddie Mac V2 CUSTOM QUESTIONS
























QID Skip Logic Label CUSTOM QUESTION POSSIBLE ANSWER CHOICES
(limit to 50 characters each)
Skip to Type Required
Y/N
Select one or multi Special Instructions CQ Label























KFB00360
How frequently do you visit freddiemac.com? This is my first time
Drop down, select one Y Single




























Daily or almost every day
































Once or several times a week
































Once or several times a month
































Less than once a month





























KFB00361
Did you find what you were looking for today? Yes
Drop down, select one Y Single Skip Logic Group
























(KFB00361G5)

No A, B































I was just browsing





























KFB00362 A We are sorry you could not find what you were looking for. What might you do next? Call Freddie Mac
Drop down, select one Y Single Skip Logic Group



























Visit freddiemac.com again later
































Try Fannie Mae's website
































Try websites other than Fannie Mae
































Ask someone I know
































Give up
































Don't know





























AKR2056 B What were you unable to find? (Please provide as much detail as possible in your response)

Text area, no char limit Y Single Skip Logic Group
























EDO04489
Which best describes your role in visiting the site today? Homeowner Resources G,H,R Radio button, one-up vertical Y single Skip Logic Group Role (ALL)


























Business Resources K,O































Other
































Homeowner H, R































Homebuyer/Renter H, R































Single-Family Seller, Servicer or Mortgage Broker M, O































Multifamily Seller, Servicer and/or Borrower O, P































Other Real Estate Professional O, U































Investor O, S































Media
































Other T




























EDO04490 G Which best describes your role in visiting the site today? Homeowner
































Homebuyer
































Renter
































Media / Economic / Housing Policy Researcher
































Nonprofit Professional / Housing Counselor / Educator
































Other (Please specify) I




























EDO04491 I Other description of yourself:

Text area, no char limit N Single Skip Logic Group
























EDO04492 H Which of the following best describes your primary reason for coming to the site today: Learn how to avoid foreclosure



Skip Logic Group Home Primary Reason


























Find out if Freddie Mac owns my loan
































Learn how to buy or sell a home
































Learn about Freddie Mac
































Other (Please specify) J




























EDO04494 R How would you describe the language/terminology used on this site? Very easy for me to understand




Home Language


























Somewhat difficult for me to understand
































Very difficult for me to understand





























EDO04495 K Which best describes your role in visiting the site today? Single-Family Seller, Servicer or Mortgage Broker M


Skip Logic Group



























Other mortgage-related financial services provider
































Mortgage Securities Investor or Trader
































Debt Securities Investor
































Equity Investor/Analyst
































Multifamily Seller, Servicer and/or Borrower
































Shareholder
































Job Seeker
































Freddie Mac Employee
































Other (Please specify) L




























EDO04496 L Other description of yourself:

Text area, no char limit N Single Skip Logic Group
























KFB00365 M What were you mainly trying to do today? Access AllRegs
Drop down, select one Y Single Skip Logic Group Single Reason


























Download guide forms and information
































Log in to Loan Prospector
































Log in to the Selling System
































Learn about selling loans to Freddie Mac
































Learn about servicing loans
































Find requirements for our single-family mortgage products
































Get pricing for Freddie Mac products
































Sign up to become a seller / servicer
































Sign up for training
































Download training and education materials
































Other (please specify) N




























KFB00366 N Other task you were trying to do:

Text area, no char limit N Single Skip Logic Group Single Reason Other























KFB00367 O What information were you primarily interested in? Single-family loans
Radio button, one-up vertical Y Single Skip Logic Group Business Info


























Multifamily loans






























Debt and/or mortgage securities






























General information about Freddie Mac
































Company news
































Economic and housing research
































Investor relations
































Information for home buyers and homeowners and/or avoiding foreclosure tips
































Job Search
































Other





























KFB00368 P More specifically, what is your role? Multifamily lender
Drop down, select one Y Single Skip Logic Group Multi Role


























Multifamily borrower
































Other (please specify) Q




























KFB00369 Q Other multifamily role

Text area, no char limit N Single Skip Logic Group Multi Role Other
























T Please describe your role in coming to the site today:

Text area, no char limit N Single Skip Logic Group All Other Role
























U Please describe your role in coming to the site today:

Text area, no char limit N Single Skip Logic Group Other Real Estate Prof
























S More specifically, what is your role? Mortgage Securities Investor or Trader
Drop down, select one Y Single Skip Logic Group Other Investor Role


























Deb Securities Investor
































Equity Investor/Analyst





























EDO04497
What did you hope to accomplish when coming to the Freddie Mac site today?

Text area, no char limit N single

























ACQCol0003968
Did you use the search feature during your visit today? Yes A, B Radio button, one-up vertical Y Single Skip Logic Group



























No
































Don't recall





























ACQCol0003984 A What specific search terms did you use to try to find the information/product?

Text area, no char limit N Single Skip Logic Group
























ACQCol0003986 B Were the search results relevant to your needs? Yes
Radio button, one-up vertical N Single Skip Logic Group



























Partially
































No





























EDO04498
Which of the following do you use as your mobile phone ? iPhone (Apple)
































Android (Google)
































Blackberry
































Windows Mobile
































Palm
































Other Smartphone
































Standard non-Smartphone
































I don’t use a mobile phone





























EDO04499
If you wanted to do something on your phone, would you be more likely to go first to a website in your mobile browser, or look for an app that can do the same thing? Mobile browser
































App





























KFB00370
If you could identify one improvement to freddiemac.com site, what would that improvement be? (Optional)

Text area, no char limit N Single



























Sheet 9: Custom Qsts 3-15-11

Model Instance Name: red & strike-through: DELETE





























Freddie Mac V2 underlined & italicized: RE-ORDER





























MID: 4gdN4cMtwIoYJN1xVZElIg==

pink: ADDITION





























Date: 7/26/2010

blue + -->: REWORDING





























Freddie Mac V2 CUSTOM QUESTIONS
























QID Skip Logic Label CUSTOM QUESTION POSSIBLE ANSWER CHOICES
(limit to 50 characters each)
Skip to Type Required
Y/N
Select one or multi Special Instructions
























KFB00360
How frequently do you visit freddiemac.com? This is my first time
Drop down, select one Y Single




























Daily or almost every day
































Once or several times a week
































Once or several times a month
































Less than once a month





























KFB00361
Did you find what you were looking for today? Yes
Drop down, select one Y Single Skip Logic Group
























(KFB00361G5)

No A, B































I was just browsing





























KFB00362 A We are sorry you could not find what you were looking for. What might you do next? Call Freddie Mac
Drop down, select one Y Single Skip Logic Group



























Visit freddiemac.com again later
































Try Fannie Mae's website
































Try websites other than Fannie Mae
































Ask someone I know
































Give up
































Don't know





























AKR2056 B What were you unable to find? (Please provide as much detail as possible in your response)

Text area, no char limit Y Single Skip Logic Group
























EDO04489
What information were you primarily interested in on the site: Homeowner Resources G,H,R Radio button, one-up vertical Y single Skip Logic Group



























Business Resources K,O































Other





























EDO04490 G Which best describes your role in visiting the site today? Homeowner/Homebuyer
































Homeowner
































Homebuyer
































Renter
































Media / Economic / Housing Policy Researcher
































Nonprofit Professional / Housing Counselor / Educator
































Other (Please specify) I




























EDO04491 I Other description of yourself:

Text area, no char limit N Single Skip Logic Group
























EDO04492 H Which of the following best describes your primary reason for coming to the site today: Learn how to avoid foreclosure



Skip Logic Group



























Find out if Freddie Mac owns my loan
































Learn how to buy or sell a home
































Learn about Freddie Mac
































Other (Please specify) J




























EDO04493 J Other reason for coming to the site today:

Text area, no char limit N Single Skip Logic Group
























EDO04494 R How would you describe the language/terminology used on this site? Very easy for me to understand
































Somewhat difficult for me to understand
































Very difficult for me to understand





























EDO04495 K Which best describes your role in visiting the site today? Single-Family Seller, Servicer or Mortgage Broker M


Skip Logic Group



























Other mortgage-related financial services provider
































Mortgage Securities Investor or Trader
































Debt Securities Investor
































Equity Investor/Analyst
































Multifamily Seller, Servicer and/or Borrower
































Shareholder
































Job Seeker
































Freddie Mac Employee
































Other (Please specify) L




























EDO04496 L Other description of yourself:

Text area, no char limit N Single Skip Logic Group
























KFB00365 M What were you mainly trying to do today? Access AllRegs
Drop down, select one Y Single Skip Logic Group



























Download guide forms and information
































Log in to Loan Prospector
































Log in to the Selling System
































Learn about selling loans to Freddie Mac
































Learn about servicing loans
































Find requirements for our single-family mortgage products
































Get pricing for Freddie Mac products
































Sign up to become a seller / servicer
































Sign up for training
































Download training and education materials
































Other (please specify) N




























KFB00366 N Other task you were trying to do:

Text area, no char limit N Single Skip Logic Group
























KFB00367 O What information were you primarily interested in? Single-family loans
Radio button, one-up vertical Y Single Skip Logic Group



























Multifamily loans P































Debt and/or mortgage securities
































General information about Freddie Mac
































Company news
































Economic and housing research
































Investor relations
































Information for home buyers and homeowners and/or avoiding foreclosure tips
































Job Search
































Other





























KFB00368 P More specifically, what is your role? Multifamily lender
Drop down, select one Y Single Skip Logic Group



























Multifamily borrower
































Other (please specify) Q




























KFB00369 Q Other multifamily role

Text area, no char limit N Single Skip Logic Group
























EDO04497
What did you hope to accomplish when coming to the Freddie Mac site today?

Text area, no char limit N single

























ACQCol0003968
Did you use the search feature during your visit today? Yes A, B Radio button, one-up vertical Y Single Skip Logic Group



























No
































Don't recall





























ACQCol0003984 A What specific search terms did you use to try to find the information/product?

Text area, no char limit N Single Skip Logic Group
























ACQCol0003986 B Were the search results relevant to your needs? Yes
Radio button, one-up vertical N Single Skip Logic Group



























Partially
































No





























EDO04498
Which of the following do you use as your mobile phone ? iPhone (Apple)
































Android (Google)
































Blackberry
































Windows Mobile
































Palm
































Other Smartphone
































Standard non-Smartphone
































I don’t use a mobile phone





























EDO04499
If you wanted to do something on your phone, would you be more likely to go first to a website in your mobile browser, or look for an app that can do the same thing? Mobile browser
































App





























KFB00370
If you could identify one improvement to freddiemac.com site, what would that improvement be? (Optional)

Text area, no char limit N Single



























Sheet 10: Custom Qsts 3-10-11

Model Instance Name: red & strike-through: DELETE





























Freddie Mac V2 underlined & italicized: RE-ORDER





























MID: 4gdN4cMtwIoYJN1xVZElIg==

pink: ADDITION





























Date: 7/26/2010

blue + -->: REWORDING





























Freddie Mac V2 CUSTOM QUESTIONS
























QID Skip Logic Label CUSTOM QUESTION POSSIBLE ANSWER CHOICES
(limit to 50 characters each)
Skip to Type Required
Y/N
Select one or multi Special Instructions
























KFB00360
How frequently do you visit freddiemac.com? This is my first time
Drop down, select one Y Single




























Daily or almost every day
































Once or several times a week
































Once or several times a month
































Less than once a month





























KFB00361
Did you find what you were looking for today? Yes
Drop down, select one Y Single Skip Logic Group
























(KFB00361G5)

No A, B































I was just browsing





























KFB00362 A We are sorry you could not find what you were looking for. What might you do next? Call Freddie Mac
Drop down, select one Y Single Skip Logic Group



























Visit freddiemac.com again later
































Try Fannie Mae's website
































Try websites other than Fannie Mae
































Ask someone I know
































Give up
































Don't know





























AKR2056 B What were you unable to find? (Please provide as much detail as possible in your response)

Text area, no char limit Y Single Skip Logic Group
























EDO04489
What information were you primarily interested in on the site: Homeowner Resources G,H,R Radio button, one-up vertical Y single Skip Logic Group



























Business Resources K,O































Other





























EDO04490 G Which best describes your role in visiting the site today? Homeowner/Homebuyer
































Renter
































Media / Economic / Housing Policy Researcher
































Nonprofit Professional / Housing Counselor / Educator
































Other (Please specify) I




























EDO04491 I Other description of yourself:

Text area, no char limit N Single Skip Logic Group
























EDO04492 H Which of the following best describes your primary reason for coming to the site today: Learn how to avoid foreclosure



Skip Logic Group



























Find out if Freddie Mac owns my loan
































Learn how to buy or sell a home
































Learn about Freddie Mac
































Other (Please specify) J




























EDO04493 J Other reason for coming to the site today:

Text area, no char limit N Single Skip Logic Group
























EDO04494 R How would you describe the language/terminology used on this site? Very easy for me to understand
































Somewhat difficult for me to understand
































Very difficult for me to understand





























EDO04495 K Which best describes your role in visiting the site today? Single-Family Seller, Servicer or Mortgage Broker M


Skip Logic Group



























Other mortgage-related financial services provider
































Mortgage Securities Investor or Trader
































Debt Securities Investor
































Equity Investor/Analyst
































Multifamily Seller, Servicer and/or Borrower
































Shareholder
































Job Seeker
































Freddie Mac Employee
































Other (Please specify) L




























EDO04496 L Other description of yourself:

Text area, no char limit N Single Skip Logic Group
























KFB00365 M What were you mainly trying to do today? Access AllRegs
Drop down, select one Y Single Skip Logic Group



























Download guide forms and information
































Log in to Loan Prospector
































Log in to the Selling System
































Learn about selling loans to Freddie Mac
































Learn about servicing loans
































Find requirements for our single-family mortgage products
































Get pricing for Freddie Mac products
































Sign up to become a seller / servicer
































Sign up for training
































Download training and education materials
































Other (please specify) N




























KFB00366 N Other task you were trying to do:

Text area, no char limit N Single Skip Logic Group
























KFB00367 O What information were you primarily interested in? Single-family loans
Radio button, one-up vertical Y Single Skip Logic Group



























Multifamily loans P





























Debt and/or mortgage securities






























General information about Freddie Mac
































Company news
































Economic and housing research
































Investor relations
































Information for home buyers and homeowners and/or avoiding foreclosure tips
































Job Search
































Other





























KFB00368 P More specifically, what is your role? Multifamily lender
Drop down, select one Y Single Skip Logic Group



























Multifamily borrower
































Other (please specify) Q




























KFB00369 Q Other multifamily role

Text area, no char limit N Single Skip Logic Group
























EDO04497
What did you hope to accomplish when coming to the Freddie Mac site today?

Text area, no char limit N single



























Did you use the search feature during your visit today? Yes A, B Radio button, one-up vertical Y Single Skip Logic Group



























No
































Don't recall






























A What specific search terms did you use to try to find the information/product?

Text area, no char limit N Single Skip Logic Group

























B Were the search results relevant to your needs? Yes
Radio button, one-up vertical N Single Skip Logic Group



























Partially
































No





























EDO04498
Which of the following do you use as your mobile phone ? iPhone (Apple)
































Android (Google)
































Blackberry
































Windows Mobile
































Palm
































Other Smartphone
































Standard non-Smartphone
































I don’t use a mobile phone





























EDO04499
If you wanted to do something on your phone, would you be more likely to go first to a website in your mobile browser, or look for an app that can do the same thing? Mobile browser
































App





























KFB00370
If you could identify one improvement to freddiemac.com site, what would that improvement be? (Optional)

Text area, no char limit N Single



























Sheet 11: Custom Qsts (7-28-10)

Model Instance Name: red & strike-through: DELETE





























Freddie Mac V2 underlined & italicized: RE-ORDER





























MID: 4gdN4cMtwIoYJN1xVZElIg==

pink: ADDITION





























Date: 7/26/2010

blue + -->: REWORDING





























Freddie Mac V2 CUSTOM QUESTIONS
























QID Skip Logic Label CUSTOM QUESTION POSSIBLE ANSWER CHOICES
(limit to 50 characters each)
Skip to Type Required
Y/N
Select one or multi Special Instructions
























KFB00360
How frequently do you visit freddiemac.com? This is my first time
Drop down, select one Y Single




























Daily or almost every day
































Once or several times a week
































Once or several times a month
































Less than once a month





























KFB00361
Did you find what you were looking for today? Yes
Drop down, select one Y Single Skip Logic Group
























(KFB00361G5)

No A, B































I was just browsing





























KFB00362 A We are sorry you could not find what you were looking for. What might you do next? Call Freddie Mac
Drop down, select one Y Single Skip Logic Group



























Visit freddiemac.com again later
































Try Fannie Mae's website
































Try websites other than Fannie Mae
































Ask someone I know
































Give up
































Don't know





























AKR2056 B What were you unable to find? (Please provide as much detail as possible in your response)

Text area, no char limit Y Single Skip Logic Group
























AKR3433
Which best describes your role in visiting the site today? Homeowner D Radio button, one-up vertical Y Single Skip Logic Group
























(AKR3433G5)

Homebuyer D































Media / Economic / Housing Policy Research D































Nonprofit Professional / Housing Counselor / Educator D































Single-Family Seller, Servicer or Mortgage Broker B































Other mortgage-related financial services provider D































Mortgage Securities Investor or Trader D































Debt Securities Investor D































Equity Investor/Analyst D































Multifamily Seller, Servicer and/or Borrower D































Shareholder D































Job Seeker D































Freddie Mac Employee D































Other (Please specify) G




























KFB00364 G Other description of yourself:

Text area, no char limit N Single Skip Logic Group
























EDO04489
What information were you primarily interested in on the site: Homeowner Resources G,H,R Radio button, one-up vertical Y single Skip Logic Group



























Business Resources K,O































Other





























EDO04490 G Which best describes your role in visiting the site today? Homeowner/Homebuyer
































Renter
































Media / Economic / Housing Policy Researcher
































Nonprofit Professional / Housing Counselor / Educator
































Other (Please specify) I




























EDO04491 I Other description of yourself:

Text area, no char limit N Single Skip Logic Group
























EDO04492 H Which of the following best describes your primary reason for coming to the site today: Learn how to avoid foreclosure



Skip Logic Group



























Find out if Freddie Mac owns my loan
































Learn how to buy or sell a home
































Learn about Freddie Mac
































Other (Please specify) J




























EDO04493 J Other reason for coming to the site today:

Text area, no char limit N Single Skip Logic Group
























EDO04494 R How would you describe the language/terminology used on this site? Very easy for me to understand
































Somewhat difficult for me to understand
































Very difficult for me to understand





























EDO04495 K Which best describes your role in visiting the site today? Single-Family Seller, Servicer or Mortgage Broker M


Skip Logic Group



























Other mortgage-related financial services provider
































Mortgage Securities Investor or Trader
































Debt Securities Investor
































Equity Investor/Analyst
































Multifamily Seller, Servicer and/or Borrower
































Shareholder
































Job Seeker
































Freddie Mac Employee
































Other (Please specify) L




























EDO04496 L Other description of yourself:

Text area, no char limit N Single Skip Logic Group
























KFB00365 M What were you mainly trying to do today? Access AllRegs
Drop down, select one Y Single Skip Logic Group



























Download guide forms and information
































Log in to Loan Prospector
































Log in to the Selling System
































Learn about selling loans to Freddie Mac
































Learn about servicing loans
































Find requirements for our single-family mortgage products
































Get pricing for Freddie Mac products
































Sign up to become a seller / servicer
































Sign up for training
































Download training and education materials
































Other (please specify) N




























KFB00366 N Other task you were trying to do:

Text area, no char limit N Single Skip Logic Group
























KFB00367 O What information were you primarily interested in? Single-family loans
Radio button, one-up vertical Y Single Skip Logic Group



























Multifamily loans P































Debt and/or mortgage securities
































General information about Freddie Mac
































Company news
































Economic and housing research
































Investor relations
































Information for home buyers and homeowners and/or avoiding foreclosure tips
































Job Search
































Other





























KFB00368 P More specifically, what is your role? Multifamily lender
Drop down, select one Y Single Skip Logic Group



























Multifamily borrower
































Other (please specify) Q




























KFB00369 Q Other multifamily role

Text area, no char limit N Single Skip Logic Group
























EDO04497
What did you hope to accomplish when coming to the Freddie Mac site today?

Text area, no char limit N single

























EDO04498
Which of the following do you use as your mobile phone ? iPhone (Apple)
































Android (Google)
































Blackberry
































Windows Mobile
































Palm
































Other Smartphone
































Standard non-Smartphone
































I don’t use a mobile phone





























EDO04499
If you wanted to do something on your phone, would you be more likely to go first to a website in your mobile browser, or look for an app that can do the same thing? Mobile browser
































App





























KFB00370
If you could identify one improvement to freddiemac.com site, what would that improvement be? (Optional)

Text area, no char limit N Single



























Sheet 12: Custom Qsts (2-9-09)

Model Instance Name: red & strike-through: DELETE




Freddie Mac V2 underlined & italicized: RE-ORDER




MID: 4gdN4cMtwIoYJN1xVZElIg==

pink: ADDITION




Date: 2/5/2009

blue + -->: REWORDING




Freddie Mac V2 CUSTOM QUESTIONS
QID Skip Logic Label CUSTOM QUESTION POSSIBLE ANSWER CHOICES
(limit to 50 characters each)
Skip to Type Required
Y/N
Select one or multi Special Instructions
KFB00360
How frequently do you visit freddiemac.com? This is my first time
Drop down, select one Y Single



Daily or almost every day







Once or several times a week







Once or several times a month







Less than once a month




KFB00361
Did you find what you were looking for today? Yes
Drop down, select one Y Single
(KFB00361G5)

No A






I was just browsing




KFB00362 A We are sorry you could not find what you were looking for. What might you do next? Call Freddie Mac B Drop down, select one Y Single



Visit freddiemac.com again later B






Try Fannie Mae’s website B






Try websites other than Fannie Mae B






Ask someone I know B






Give up B






Don't know B



AKR2056 B What were you unable to find?

Text area, no char limit Y Single
KFB00363
Which best describes you? Single-Family Seller, Servicer or Mortgage Broker B Radio button, one-up vertical Y Single



Multifamily Seller, Servicer and/or Borrower D






Mortgage Securities Investor or Trader D






Debt Securities Investor D






Other mortgage related financial services D






Potential Homebuyer/Homeowner D






Shareholder D






Equity Investor/Analyst D






Housing Research, Nonprofit or Policy D






Media / Press D






Freddie Mac employee D






Other (please specify) A





Which best describes your role in visiting the site today? Homeowner D Radio button, one-up vertical Yes Single



Homebuyer D






Media / Economic / Housing Policy Research D






Nonprofit Professional / Housing Counselor / Educator D






Single-Family Seller, Servicer or Mortgage Broker B






Other mortgage-related financial services provider D






Mortgage Securities Investor or Trader D






Debt Securities Investor D






Equity Investor/Analyst D






Multifamily Seller, Servicer and/or Borrower D






Shareholder D






Job Seeker D






Freddie Mac Employee D






Other (Please specify) G



KFB00364 G Other description of yourself:

Text area, no char limit N Single
KFB00365 B What were you mainly trying to do today? Access AllRegs
Drop down, select one Y Single



Download guide forms and information







Log in to Loan Prospector







Log in to the Selling System







Learn about selling loans to Freddie Mac







Learn about servicing loans







Find requirements for our single-family mortgage products







Get pricing for Freddie Mac products







Sign up to become a seller / servicer







Sign up for training







Download training and education materials







Other (please specify) C



KFB00366 C Other task you were trying to do:

Text area, no char limit N Single
KFB00367 D What information were you primarily interested in? Single-family loans
Radio button, one-up vertical Y Single



Multifamily loans E




Debt and/or mortgage securities





General information about Freddie Mac







Company news







Economic and housing research







Investor relations







Information for home buyers and homeowners and/or avoiding foreclosure tips







Job Search







Other




KFB00368 E More specifically, what is your role? Multifamily lender
Drop down, select one Y Single



Multifamily borrower







Other (please specify) F



KFB00369 F Other multifamily role

Text area, no char limit N Single
KFB00370
If you could identify one improvement to freddiemac.com site, what would that improvement be? (Optional)

Text area, no char limit N Single

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