651 2013 651 DOD Defense.gov Questionnaire

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Overview

Model Qsts
Current Custom Qsts

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Sheet 1: Model Qsts

Model Instance Name:
DoD Defense.gov
MID: 8QZYgB50YdsY4lV4NZgFoQ==
Date:	8/26/2009
DoD Defense.gov MODEL QUESTION LIST
Model questions utilize the ACSI methodology to determine scores and impacts
	ELEMENTS (drivers of satisfaction)		CUSTOMER SATISFACTION			FUTURE BEHAVIORS
	NOTE: All questions under each element are required. Element questions are partitioned among surveys.		Satisfaction questions are required. Satisfaction questions appear on all surveys.			Future behaviors may be modified based on your site's objectives. Future behavior questions appear on all surveys.
	REQUIRED ELEMENTS (common to all websites)
	Content (1=Poor, 10=Excellent, Don't Know)		Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	Please rate the accuracy of information on this site.	24	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	27	Return	How likely are you to return to this site?
2	Please rate the quality of information on this site.	25	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend Agency (1=Very Unlikely, 10=Very Likely)
3	Please rate the freshness of content on this site.	26	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	28	Recommend Agency	How likely are you to recommend this agency to someone else?
	Functionality (1=Poor, 10=Excellent, Don't Know)					Primary Resource (1=Very Unlikely, 10=Very Likely)
4	Please rate the usefulness of the features provided on this site.			29	Primary Resource	How likely are you to use this site as your primary resource for gathering information about the Department of Defense and its policies, organizations, functions and operations?
5	Please rate the convenience of the features on this site.					Trust (1=Strongly Disagree, 10=Strongly Agree)
6	Please rate the variety of features on this site.			30	Trust - Best Interests	I can count on this department to act in my best interests.
	Look and Feel (1=Poor, 10=Excellent, Don't Know)			31	Trust - Trustworthy	I consider this department to be trustworthy.
7	Please rate the visual appeal of this site.			32	Trust - Do Right	This department can be trusted to do what is right.
8	Please rate the balance of graphics and text on this site.					Future Participation (1=Very Unlikely, 10=Very Likely)
9	Please rate the readability of the pages on this site.			33	Future Participation	How likely are you to express your thoughts or ideas to this department in the next 90 days?
	Navigation (1=Poor, 10=Excellent, Don't Know)					Future Online Participation (1=Very Unlikely, 10=Very Likely)
10	Please rate how well the site is organized.			34	Future Online Participation	How likely are you to participate in a discussion with this department online using chat, wikis, discussion boards, or blogs in the next 90 days?
11	Please rate the options available for navigating this site.
12	Please rate how well the site layout helps you find what you are looking for.
13	Please rate the number of clicks to get where you want on this site.
	Search (1=Poor, 10=Excellent, Don't Know)
14	Please rate the relevance of search results on this site.
15	Please rate the organization of search results on this site.
16	Please rate how well the search results help you decide what to select.
17	Please rate how well the search feature helps you to narrow the results to find what you want.
	Site Performance (1=Poor, 10=Excellent, Don't Know)
18	Please rate how quickly pages load on this site.
19	Please rate the consistency of speed from page to page on this site.
20	Please rate the ability to load pages without getting error messages on this site.
	Online Transparency (1=Poor, 10=Excellent)
21	Please rate how thoroughly this website discloses information about what this department is doing.
22	Please rate how quickly department information is made available on this website.
23	Please rate how well information about this department's actions can be accessed by the public on this website.

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Sheet 2: Current Custom Qsts

Model Instance Name:			red & strike-through: DELETE
DoD Defense.gov			underlined & italicized: RE-ORDER
MID: 8QZYgB50YdsY4lV4NZgFoQ==			pink: ADDITION
Date: 3/29/2013			blue + -->: REWORDING
			violet (bold): SKIP-LOGIC
DoD Defense.gov CUSTOM QUESTION LIST
QID (Group ID)	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
KFB05252		How frequently do you visit this site?	First time		Dropdown (Select-one)	S	Y		Visit Frequency
			Daily
			Weekly
			Monthly
			Every 2 months or less often
KFB05253		What best describes your role when visiting this site?	Serving Military Member		Radio Button One Up Vertical	S	Y		Role
			Retired Military/Military Veteran
			Military Family Member
			DOD Civilian
			DOD Contractor
			General Public
			Student
			Educator
			Researcher
			Lawyer
			Business Representative
			Other Government Employee
			News/Media
			International Audience
KFB05260		What is your primary reason for visiting this site today?	Contact the DOD		Radio Button One Up Vertical	S	Y	OPS	Primary Reason
			Learn about the DOD
			Find biographies
			DOD Mission Statement
			See Photos & Images
			Get Podcasts
			Watch Videos
			Read Blogs
			Military News
			Today in DOD
			Casualty Reports
			Contract Awards
			Contract Opportunities
			Regulations & Publications
			Looking for other DOD Web sites
			Pay and Benefits
			Education Resources
			Search for jobs/careers
			Find DOD Social Media Sites
			To perform research
			Search for specific information
			Policies and Forms
			The Pentagon Channel
			Other, please specify:	A
KFB05261	A	Other primary reason.			Text area, no char limit		N	OPS	OE_Primary Reason
KFB05265		Did you find what you were looking for?	Yes		Radio Button One Up Vertical	S	Y	Skip Logic Group	Did You Find
			Partially
			No, please specify:	A
KFB05266	A	What were you looking for?			Text area, no char limit		N	Skip Logic Group	Unable to Find
KFB05262		What method are you using to find the information on this site?	Site's search feature	A	Checkbox, one-up vertical	S	Y	Skip Logic Group	Method to Find Info
			Advanced Search	A
			External search engine (i.e. Yahoo, Goggle, MSN, etc.)
			Links in the page	B
			Top navigation bar	B
			Bottom navigation bar	B
			Just navigating thru the web pages	B
			Came from link in e-mail
			Came from link on blog
			Came from link on Facebook
			Came from link on Twitter
			Came from link on YouTube
			Other, please specify:	C
ACQCol0006245	C	Other search method			Text area, no char limit		N		OE_Search Method
ACQCol0006246	A	Did you have difficulty using the search features on this site?	Yes	D	Radio Button One Up Vertical	S	N	Skip Logic Group	Search Problem
			No
KFB05263	D	What type of difficulty did you encounter while using the site's search feature?	Returned too many results		Checkbox, one-up vertical	M	N	Skip Logic Group	Search Difficulty
			Returned not enough results
			Returned no results
			Returned results that were too similar/redundant
			Results were not relevant to my search terms or needs
			I was not sure what words to use in my search
			Search required too many refinements to get what I wanted
			Search speed was too slow
			Other, please specify:	E
KFB05264	E	Other search difficulty encountered.			Text area, no char limit		N		OE_Search Difficulty
ACQCol0006247	B	Did you have difficulty using the navigation on this site?	Yes	F	Radio Button One Up Vertical	S	N	Skip Logic Group	Nav Problem
			No
ACQCol0006248	F	What type of difficulty did you encounter with the navigation on this site?	Could not find the appropriate navigational links on most of your web pages		Checkbox, one-up vertical	M	N	Skip Logic Group	Nav Difficulty
			Too many links or navigational choices
			Links did not take me where I expected
			Had difficulty finding detailed information on your web pages
			Had difficulty finding related information on your web pages
			Navigation did not support what I was trying to accomplish
			Would often feel lost, and did not know where I was on your site
			Had various technical difficulties (links didn't work, received error messages, etc.)
			Could not get started or did not know where to begin
			Could not navigate back to previous information
			Other, please specify:	G
ACQCol0006236	G	Other navigational difficulty			Text area, no char limit		N		OE_Nav Difficulty
ACQCol0006237		Do you find the content on this website appealing to you?	Yes		Radio Button One Up Vertical	S	N	Skip Logic Group	Appealing
			No	A
ACQCol0006258	A	What could we do to make our content more appealing to you?			Text area, no char limit		N		OE_Appealing
KFB05275		How would you most like to interact with this site?	Bookmark or tag pages		Checkbox, one-up vertical	M	Y	Skip Logic Group	Interact with DOD
			In social networks
			In virtual worlds
			By adding comments, ratings, or reviews
			Reading blogs
			Contributing to wikis
			Receiving newsletters/email updates
			Subscribing to RSS feeds
			Listening to Podcasts or audio
			Watching Vodcasts or video
			Adding a widget or gadget to my personalized page
			Following a microblog
			Via FAQs
			Via website feedback form
			Interacting in person
			None of the above
ACQCol0006259		How likely are you to share your opinions with this agency by using web-based social media tools such as Facebook, Twitter, etc.?	1=Not very likely		Radio button, scale, has don't know	S	Y		Web-based social media tools
			2
			3
			4
			5
			6
			7
			8
			9
			Very likely=10
			Don't know
LON0029717		How likely are you to discourage others from interacting with this agency?	1 = Very Unlikely		Radio button, scale, no don't know	S	Y		Discourage
			2
			3
			4
			5
			6
			7
			8
			9
			10 = Very Likely
KFB05279		Where are you located?	Stateside military base		Dropdown (Select-one)	S	N		Location
			Overseas military base
			Deployed location
			Alabama
			Alaska
			Arizona
			Arkansas
			California
			Colorado
			Connecticut
			Delaware
			Florida
			Georgia
			Hawaii
			Idaho
			Illinois
			Indiana
			Iowa
			Kansas
			Kentucky
			Louisiana
			Maine
			Maryland
			Massachusetts
			Michigan
			Minnesota
			Mississippi
			Missouri
			Montana
			Nebraska
			Nevada
			New Hampshire
			New Jersey
			New Mexico
			New York
			North Carolina
			North Dakota
			Ohio
			Oklahoma
			Oregon
			Pennsylvania
			Rhode Island
			South Carolina
			South Dakota
			Tennessee
			Texas
			Utah
			Vermont
			Virginia
			Washington
			Washington D.C.
			West Virginia
			Wisconsin
			Wyoming
			Outside of U.S.
KFB05280		Please select the category that includes your age.	17 and under		Dropdown (Select-one)	S	N		Age
			18 - 24
			25 - 34
			35 - 44
			45 - 54
			55 - 64
			65 and over
			I prefer not to respond
ACQCol0006249		What is your gender?	Female		Dropdown (Select-one)	S	N		Gender
			Male
			I prefer not to respond
ACQCol0006250		Which features of this site do you like or value the most?	Social Media bookmarking		Checkbox One Up Vertical	Multi	N		Site Features
			RSS feeds
			Facebook
			Twitter
			YouTube
			Flickr
			Blogs
			Widgets
			Podcasts
			Spotlights
			Video browser
			None of the above
KFB05277		What other features or information would you like to see on this site?			Text area, no char limit		N		OE_Features or Info
KFB05278		If you could make one improvement to this site, what would it be?			Open-ended		N		OE_One Improvement
ACQCol0006251		Have you ever viewed this website on your cell phone or mobile device?	Yes	A, B, D, F	Radio button, one-up vertical	Single	N	Skip Logic Group	Mobile Viewing
			No	A
ACQCol0006260	A	How likely are you to access a mobile version of this website from your cell phone or mobile device if it was available?	1=Not very likely		Radio button, scale, has don't know	Single	N		Mobile Access
			2
			3
			4
			5
			6
			7
			8
			9
			Very likely=10
			Don't know
ACQCol0006261	B	Which mobile devices have you used to access this site?	Blackberry		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Preferred device
			iPhone
			GPhone/Android
			Windows Mobile (Palm, HP, Motorola)
			iPad
			Android Tablet
			Other, please specify:	C
ACQCol0006262	C	Other mobile devices			Text field, <100 char		N		OE preferred device
ACQCol0006263	D	What content/information do you want to access via your cell phone/mobile device from this website?	News		Checkbox, one-up vertical	Multi	N	Skip Logic Group	Content/info via mobile
			Photos
			Videos
			Press releases
			Messages
			Publications
			Orders & Directives
			Career information
			Training and Education
			Other, please specify:	E
ACQCol0006264	E	Other content/info would access via cell phone/mobile device			Text area, no char limit		N		OE content/info via mobile
ACQCol0006265	F	What format do you prefer to view mobile content in?	Mobile site (example – m.defense.gov)		Radio button, one-up vertical	Single	N	Skip Logic Group	Preferred Format
			Full Site
			Downloadable application (example – iPhone application, GPhone application, Blackberry application)