656 2013 656 NICHD NCS Model

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Overview

Guidelines
Foreign Language Translation
Welcome & Thank You English
Welcome & Thank You Spanish
Model Qsts English
CQs EE

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Sheet 1: Guidelines

Questionnaire Management Guidelines

Goals:

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One consolidated document to track all model and CQ changes throughout the life of the project

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Questionnaire always matches the live survey

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Easy and error-free way to submit CQ changes

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All changes tracked and reflected in one document (DOT will help)

Questionnaire Resources:

1

Questionnaire Design and Approval Process

2

Question Grouping Rules

3

OPS vs. Skip Logic Decision for "Other, Please Specify"

4

Foreign Language Survey Instructions

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Sheet 2: Foreign Language Translation

Client Name:
Measure Name:	NICHD_NCS
Version of Code:	Please fill in
Custom Qualifier Page	Please Select
Custom Invitation Text?	Please Select
Custom Tracker Text?	Please Select
Custom Welcome/ Thank You Text?	Please Select
Language(s)	If other language not listed, please specify.	Website URL	MID(s) (DOT FILL THIS IN)	Measure Name(s) (DOT WIll FILL THIS IN)	Notes:
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
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Please Select a Language
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Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language

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Sheet 3: Welcome & Thank You English

Model Instance Name:
NICHD_NCS
MID:	sYc4JMoAssd1d8lIlxdU8Q==
Date:	3/21/2013
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome and Thank you text shown in the boxes below. Please read comments before using any of the text.
					Examples
					Welcome Text Example
	Welcome Text
	Thank you for visiting our site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
					Thank You Text Example
	ALTERNATE WEB Thank You Text
	Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.

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Sheet 4: Welcome & Thank You Spanish

Model Instance Name:
NICHD_NCS
MID:	sYc4JMoAssd1d8lIlxdU8Q==
Date:	Fill In Date
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome and Thank you text shown in the boxes below. Please read comments before using any of the text.
					Examples
					Welcome Text Example
	Welcome Text
	Gracias por visitar nuestro sitio Web. Usted ha sido elegido al azar para participar en una breve encuesta con el fin de hacernos saber qué hacemos bien y en qué podemos mejorar. La encuesta sólo toma unos minutos, y todas sus respuestas serán anónimas. Sus opiniones son esenciales para ayudarnos a proporcionar la mejor experiencia en línea posible.
					Thank You Text Example
	ALTERNATE WEB Thank You Text
	Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.

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Sheet 5: Model Qsts English

Model Instance Name:
NICHD_NCS
MID:		sYc4JMoAssd1d8lIlxdU8Q==
Partitioned Yes
FPI Included(Y/N)?
NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research.
Date:		3/21/2013
NICHD_NCS
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS
	MQ Label			MQ Label			MQ Label
		Content (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	Content - Accuracy	Please rate your perception of the accuracy of information on this site.	21	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	24	Return	How likely are you to return to this site?
2	Content - Quality	Please rate the quality of information on this site.	22	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
3	Content - Freshness	Please rate the freshness of content on this site.	23	Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	25	Recommend	How likely are you to recommend this site to someone else?
		Look and Feel (1=Poor, 10=Excellent, Don't Know)						Primary Resource (1=Very Unlikely, 10=Very Likely)
4	Look and Feel - Appeal	Please rate the visual appeal of this site.				26	Primary Resource	How likely are you to use this site as your primary resource for obtaining information from this organization?
5	Look and Feel - Balance	Please rate the balance of graphics and text on this site.
6	Look and Feel - Readability	Please rate the readability of the pages on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
7	Navigation - Organized	Please rate how well the site is organized.
8	Navigation - Options	Please rate the options available for navigating this site.
9	Navigation - Layout	Please rate how well the site layout helps you find what you are looking for.
10	Navigation - Clicks	Please rate the number of clicks to get where you want on this site.
		Online Transparency (1=Poor, 10=Excellent, Don't Know)
11	Online Transparency - Disclose	Please rate how thoroughly this site discloses information about what this organization is doing.
12	Online Transparency - Quick	Please rate how quickly information about this organization is made available on this site.
13	Online Transparency - Access	Please rate how well information about this organization's actions can be accessed by the public on this site.
		Search (1=Poor, 10=Excellent, Don't Know)
14	Search - Results Relevance	Please rate the relevance of search results on this site.
15	Search - Results Organization	Please rate the organization of search results on this site.
16	Search - Results Help	Please rate how well the search results help you decide what to select.
17	Search - Feature Narrow	Please rate how well the search feature helps you to narrow the results to find what you want.
		Site Performance (1=Poor, 10=Excellent, Don't Know)
18	Site Performance - Loading	Please rate how quickly pages load on this site.
19	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
20	Site Performance - Errors	Please rate the ability to load pages without getting error messages on this site.

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Sheet 6: CQs EE

#REF!

red & strike-through: DELETE

NICHD_NCS

underlined & italicized: RE-ORDER

MID: sYc4JMoAssd1d8lIlxdU8Q==

pink: ADDITION

Date:

3/1/2008

blue + -->: REWORDING

NICHD_NCS CUSTOM QUESTION LIST

bharati.hulbanni: Hide (DO NOT DELETE) this column before sending to a client. QID

FPI Y?

Skip Logic Label

Question Text

Answer Choices (limited to 50 characters)

Skip to

Type (select from list)

Single or Multi

Required Y/N

Special Instructions

CQ Label

LNH4146

How frequently do you visit the National Children's Study site?

First time

Radio button, one-up vertical

Single

Y

Visit Frequency

Daily

Weekly

Monthly

Less than Once a Month

LNH4147

What information were you primarily looking for on the site today?

General study information

D,E

Radio button, one-up vertical

single

Y

Skip Logic Group*

Infor Type Seeking

Information about a specific Vanguard study location

D,E

General information about participating in the Study

D,E

Workshops and other Events

Researcher-focused resources, like study design and methods development

Study funding information

Announcements and Public Notices

Job or Business Opportunities

Other, please specify

A

LNH4148

A

what other type of information you were looking for

Text area, no char limit

N

Skip Logic Group*

OPS_Info Seeking

LNH4149

D

Who is this information for?

Myself

Radio button, one-up vertical

single

Y

Skip Logic Group*

Info for Whom

My child

A friend or other family member

Research or researcher

Someone I provide care for

Other

LNH4150

E

How do you plan to use the information you found on the site today?

For research purposes

Radio button, one-up vertical

single

Y

Skip Logic Group*

Info Use (Health)

Give information to a family member or friend

Use for myself

I'm not sure yet

I didn't find what I was looking for

Other

F

LNH4151

F

Other use for the information you found on the site today:

Open-ended

Text area, no char limit

Skip Logic Group*

OPS_Info Use (Health)

LNH4152

Did you find the information you were looking for?

Yes

Radio button, one-up vertical

single

Y

Skip Logic Group*

Find Info

Partially

A

No

A

LNH4153

A

What specifically were you looking for that you were unable to find?

Text area, no char limit

N

Skip Logic Group*

OE_Unable to Find

LNH4154

Which of the following best describes you?

Health consumer/ general public

Radio button, one-up vertical

Single

Y

Skip Logic Group*

Role

Health Care Provider/Health Professional

Scientist/Researcher

Media/Journalist/Science Writer

Policy Maker

Representative of an Existing Study Partner

Student/Teacher/Educator

Other, please specify

A

LNH4155

A

Other role that best describes you:

Text area, no char limit

N

Skip Logic Group*

OPS_Role

LNH4156

What was your primary method of locating information on the NCS site today?

Top navigation menu

Single

Y

Skip Logic Group*

Navigation Method

Left navigation bar

Used an external search engine such as Google, Bing, or Yahoo

Used a Bookmark or Favorite

Followed a link into the NCS site from another site

B

Followed a link from a page on the National Institutes of Health (NIH) Web site

Site-wide search box (open text box in upper right corner)

Other, please specify

A

LNH4157

A

Other method of locating information:

Text area, no char limit

N

Skip Logic Group*

OPS_Nav Method

LNH4158

B

Specifically, which site did you arrive from?

Text area, no char limit

N

Skip Logic Group*

OE_Site Arrived From

LNH4159

How would you describe your navigation experience on this site today? (Please select all that apply.)

I had no difficulty navigating/browsing on this site

Checkbox, one-up vertical

Multi

Y

OPS Group

Navigation Exp.

Links often did not take me where I expected

Had difficulty finding relevant information/products

Links/labels are difficult to understand

Too many links/navigational options to choose from

Had technical difficulties (error messages, broken links, etc.)

Could not navigate back to previous information

I had a navigation difficulty not listed above:

A

LNH4160

A

Other difficulty with navigation:

Text area, no char limit

N

OPS Group

OPS_Navigation Diff.

LNH4161

Did you use the site-wide search feature during your visit today?

Yes

A

Radio button, one-up vertical

Single

Y

Skip Logic Group*

Search Use

No

Don't remember

LNH4162

A

Please tell us about your experience with the site's search feature today. (Please select all that apply.)

The search feature met my needs today

Checkbox, one-up vertical

Multi

Y

Skip Logic Group*

Search Exp.

I had issues with the basic search process (how to use it, terms to enter)

B

I had issues with the visual display of the search results (text size, images)

I had issues with the search results I received

F

I had issues with sorting, filtering, advanced search, or lack of these options

LNH4163

B

What were your issues with the basic search process? (Please select all that apply.)

It was not clear to me how to use the search feature

Checkbox, one-up vertical

Multi

Y

Skip Logic Group*

Search_Basic Issues

I did not know what terms to use to get the results I wanted

There were too many steps or refinements to get to what I wanted

I had a different issue with the basic search process:

C

LNH4164

C

Other issue with the basic search process:

Open-ended

Text area, no char limit

N

Skip Logic Group*

OPS_Search Basic Issues

LNH4165

F

What were your issues with the search results? (Please select all that apply.)

Results were not relevant/not what I wanted

Checkbox, one-up vertical

Multi

Y

Skip Logic Group*

Search_Results Issues

There were not enough results

There were NO results

There was too little information in the results to decide what to choose

Many of the search results looked the same

Couldn't find item from the catalog/store

I had a different issue with the search results:

G

LNH4166

G

Other issue with the search results:

Open-ended

Text area, no char limit

N

Skip Logic Group*

OPS_Search Results Issues

LNH4167

Is the design of the website pleasing and appropriate?

Yes

Radio button, one-up vertical

single

Y

Skip Logic Group*

Opinion of Site

No

A

LNH4168

A

What aspects of the website design would you change?

Open-ended

Text area, no char limit

N

Skip Logic Group*

OE_Change Site Design

LNH4169

If you could make one change to the NCS site, what would it be?

Text area, no char limit

N

OE_One Change

LNH4170

What additional information or resources would you like to see included on our site?

Text area, no char limit

N

OE_Add'l Info