Form 954 2015 954 NCI Mobile w Client Revisions

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Overview

Welcome and Thank You Text
Model Qsts
Current CQs
Types

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Sheet 1: Welcome and Thank You Text

Welcome and Thank You Text
	Welcome Text			Thank You Text
	Thank you for visiting the National Cancer Institute (NCI) website and participating in this survey. Please take a few minutes to share your opinions with us. Your response is strictly confidential. Your comments will help us improve our website. Conducted by ForeSee.			Leslie Mason: If you move forward with STYP for your surveys and include a contact option, you will want to remove the final sentence in this text (From your desktop Browse measure as well.) Thank you for taking the time to complete this survey. Your comments are very valuable to us. All comments will be read, but we regret that we cannot respond directly.
	Screenshots for example only - taken from the NCI Desktop Browse measure as displayed on a mobile device using the Chrome emulator.

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Sheet 2: Model Qsts

Model Name		NCI Mobile					Red & Strike-Through: Delete
Model ID		TBD			Model matches the Desktop Browse survey		Underlined & Italicized: Re-order
Partitioned		No					Pink: Addition
Date		12/4/2015					Blue: Reword
Standard Web Model - Content Site providing Information
```	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Likelihood to Return (1=Very Unlikely, 10=Very Likely)
1	Look and Feel - Appeal	Please rate the visual appeal of this site.	15	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	18	Return	How likely are you to return to cancer.gov in the future?
2	Look and Feel - Balance	Please rate the balance of graphics and text on this site.	16	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
3	Look and Feel - Readability	Please rate the readability of the pages on this site.	17	Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	19	Recommend	How likely are you to recommend the National Cancer Institute's website to someone else?
		Site Performance (1=Poor, 10=Excellent, Don't Know)						Primary Resource (1=Very Unlikely, 10=Very Likely)
4	Site Performance - Loading	Please rate how quickly pages load on this site.				20	Primary Resource	How likely are you to use cancer.gov as your primary resource for information relating to cancer?
5	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
6	Site Performance - Completeness	Please rate how completely the page content loads on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
7	Navigation - Organized	Please rate how well this site is organized.
8	Navigation - Options	Please rate the options available for navigating this site.
9	Navigation - Layout	Please rate how well the site layout helps you find what you need.
		Information Browsing (1=Poor, 10=Excellent, Don't Know)
10	Information Browsing - Narrow	Please rate the ability to narrow choices to find the information you are looking for on this site.
11	Information Browsing - Features	Please rate how well the features on the site help you find the information you need.
		Site Information (1=Poor, 10=Excellent, Don't Know)
12	Site Information - Thoroughness	Please rate the thoroughness of information provided on this site.
13	Site Information - Understandable	Please rate how understandable this site’s information is.
14	Site Information - Answers	Please rate how well the site’s information provides answers to your questions.

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Sheet 3: Current CQs

Model Name

NCI Mobile

Red & Strike-Through: Delete

DESKTOP:

15 Top Level

Model ID

TBD

Underlined & Italicized: Re-order

24 Max

Partitioned

No

Pink: Addition

Date

12/4/2015

Blue: Reword

QID

Skip From

Question Text

Answer Choices

Skip To

Required Y/N

Type

Special Instructions

CQ Label

NOTES

Please rate the quality of information on this site.

1=Poor

Y

Radio button, scale, has don't know

Content Quality

2

3

4

5

6

7

8

9

10=Excellent

Don't Know

Please rate your perception of how current the information is on this site.

1=Poor

Y

Radio button, scale, has don't know

Content Freshness

2

3

4

5

6

7

8

9

10=Excellent

Don't Know

How often do you visit this site on your mobile device?

First time

Y

Radio button, one-up vertical

Skip Logic Group

Visit Frequency

Daily

A

Weekly

A

Monthly

A

Once every few months

A

Once every 6 months or less

A

In what role were you visiting the NCI website today?

Patient with Cancer or a Related Disease/Condition

Y

Radio button, one-up vertical

Skip Logic Group

Role

Family Member or Friend of a Patient

Health Care Provider/Health Professional

A

Scientist/Researcher

A

General Health Consumer

Advocate

Media/Journalist

Student

A

Educator/Teacher

A

Librarian or Information Professional

Other

A

What information did you look for regarding grants or research training opportunities during this visit to cancer.gov? (Please select all that apply.)

I did not look for information regarding grants or research training opportunities

Y

Checkbox, one-up vertical

Mutually Exclusive

Research - Opportunities

Research grants

B

NCI grants process

B

Skip Logic Group

NCI grants management

B

Research training opportunities

B,C

Randomize

Research partnership or business collaboration

B

Other NCI funding opportunities

B

Anchor

Other

B

Anchor

B

Please specify what specific information you looked for regarding grants or research training opportunities during this visit to cancer.gov.

N

Text field, <100 char

Skip Logic Group

OE Research Opportunities

C

Which training opportunities were you interested in? (Please select all that apply.)

Training opportunities at NCI's campus in Maryland

Y

Checkbox, one-up vertical

Skip Logic Group

Research - Training Opportunities

Training opportunities funded by NCI

Diversity training programs

Other

Anchor

Please complete this sentence: My primary reason for visiting the NCI website today was to find information on or relating to _____ .

Cancer treatment or managing side effects

Y

Radio button, one-up vertical

Skip Logic Group

Primary Reason

Cancer symptoms, diagnosis or prognosis

Randomize

Cancer screening and detection

Clinical trials

Causes or prevention of cancer

Cancer statistics

Coping with cancer or managing care

News related to cancer or research results

Treatment facilities or cancer specialists

Grants or training opportunities

The National Cancer Institute

Anchor

Other

Anchor

What was the primary source that referred you to the NCI website today?

Social media (e.g., Facebook, Twitter)

Y

Radio button, one-up vertical

Skip Logic Group

Acquisition Source

Familiarity with the National Cancer Institute (NCI) website

Randomize

Email(s) from the National Cancer Institute (NCI)

Link from another website or blog

Search engine results (e.g., Google, Bing)

Referred by someone I know

I've been on cancer.gov on my desktop/laptop computer

Don't know

Anchor Answer Choice

Other

Anchor Answer Choice

How do you plan to use the information you were seeking during this visit? (Please select all that apply.)

Keep myself up-to-date

Y

Checkbox, one-up vertical

Skip Logic Group

Use Info

Plan or verify cancer treatment

Randomize

Provide cancer information to a patient, family member or caregiver

Provide information to colleagues

Provide information to students

Improve my understanding of NCI research priorities

Share cancer information with my physician

Prepare a research grant application

For my personal use

Anchor

Didn't find or wasn't looking for new information

Anchor

Other

Anchor

Were you able to find the information you were looking for during this visit?

Yes

Y

Drop down, select one

Skip Logic Group

Accomplish

Partially

P

No

P

P

Please tell us exactly what you were unable to find on this site today.

N

Text area, no char limit

Skip Logic Group

OE_Accomplish

What section(s) of the site were you browsing today? (Please select all that apply.)

About Cancer

A

Y

Checkbox, one-up vertical

Skip Logic Group

Section Visited Multi

NEW

Cancer Types

A

Research

A

Grants & Training

A

News & Events

A

About NCI

A

Contact Us

A

NCI Dictionary of Cancer Terms

A

Other

A

Don't remember

Mutually Exclusive

A

Which section were you the most interested in browsing? (Select one)

About Cancer

Y

Radio button, one-up vertical

Skip Logic Group

Section Visited Primary

NEW

Cancer Types

Research

Grants & Training

News & Events

About NCI

Contact Us

NCI Dictionary of Cancer Terms

Other

How did you navigate the site today? (Please select all that apply.)

Top navigation and menus

Y

Checkbox, one-up vertical

Skip Logic Group

Navigation Used

Search bar on the site

A

Clinical trials search tool

B

Links within the page

Navigation on the left side of the page

Site map

None of these

Anchor

A

Did the search bar on the site (not the clinical trials search tool) produce the results you expected?

Yes

Y

Drop down, select one

Skip Logic Group

Search Results Expected YN

No

C

Not sure

C

What is the primary reason the search bar functionality did not produce the results you expected?

Returned too many results or results were too broad

Y

Radio button, one-up vertical

Skip Logic Group

Search Results Unexpected

Returned too few results or results were too narrow

Returned incorrect or irrelevant results

Returned no results

Encountered an error message or technical difficulty while using the search bar

D

Other

D

Please provide more detail regarding the error message or technical difficulty you encountered while using the search bar.

N

Text area, no char limit

Skip Logic Group

OE_Search Error

B

Did the clinical trials search tool produce the results you expected?

Yes

Y

Drop down, select one

Skip Logic Group

Search CT Results Expected YN

No

E

Not sure

E

What is the primary reason the clinical trials search tool did not produce the results you expected?

Returned too many results or results were too broad

Y

Radio button, one-up vertical

Skip Logic Group

Search CT Results Unexpected

Returned too few results or results were too narrow

Returned incorrect or irrelevant results

Returned no results

Encountered an error message or technical difficulty while using the clinical trials search tool

G

Other

G

Please provide more detail regarding the error message or technical difficulty you encountered while using the clinical trials search tool.

N

Text field, <100 char

Skip Logic Group

OE_Search CT Error

How would you describe your navigation experience on this site today? (Please select all that apply.)

I had no difficulty navigating/browsing on this site

Y

Checkbox, one-up vertical

Mutually Exclusive

Navigation Experience

Links often did not take me where I expected

A

Skip Logic Group

Organization of the site did not match my expectations

A

Links/labels are not clear or did not make sense

A

Randomize

Too many links/navigational options to choose from

A

Had technical difficulties (error messages, broken links, etc.)

A

Could not navigate back to previous information

A

Other

A

Anchor

A

Please provide more detail about the navigation problem(s) you experienced.

N

Text area, no char limit

Skip Logic Group

OE_Navigation Experience

What do you plan to do next?

Return to this site on a smartphone (at a later date)

Y

Radio button, one-up vertical

Do Next

NEW

Return to this site on a tablet (at a later date)

Return to this site on a desktop/laptop computer (at a later date)

Find Cancer information on another website

Nothing

Other

What is your gender?

Female

Y

Drop down, select one

Demographics: Gender

Male

Prefer not to answer

Please select the category that includes your age.

Under 18

Y

Drop down, select one

Demographics: Age

18 - 24

25 - 34

35 - 44

45 - 54

55 - 64

65 or older

Prefer not to answer

Which of the following best describes the highest level of education you have completed?

Current middle or high school student

Y

Radio button, one-up vertical

Demographics: Education

Consider removing once you have sufficient demographic information.

Some high school

High school graduate

Some college/vocational school

College graduate

Some postgraduate school

Graduate/professional degree

Prefer not to answer

From where are you accessing this site?

United States

Y

Radio button, one-up vertical

Skip Logic Group

Country/Region

Consider removing once you have sufficient demographic information.

Caribbean

Europe, including United Kingdom

Canada

Mexico

South America

Central America

Australia

New Zealand

Asia

Africa

Other

If you could make one improvement to this site, what would it be?

N

Text area, no char limit

OE_Improvement

Would you like to contact the National Cancer institute?

Yes

Y

Radio button, one-up vertical

Contact YN

Do you want STYP for Mobile? If not, this can also be removed.

No

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Sheet 4: Types

Types	Instructions	Custom Text	Benchmark Meta Tags
Checkbox, one-up vertical	Anchor Answer Choice	Yes	Accomplish
Checkbox, two-up vertical	EPP	No	Acquisition Source
Checkbox, three-up vertical	Multiple Lists Group*	Unsure	Approached
Drop down, select one	Mutually Exclusive		Associate: Available
Radio button, one-up vertical	OPS Group*		Associate: Courteous
Radio button, two-up vertical	Randomize		Associate: Help
Radio button, three-up vertical	Rank Group*		Associate: Inform Promos
Radio button, scale, has don't know	Skip Logic Group*		Associate: Invite Back
Radio button, scale, no don't know	True Conversion		Associate: Recommend
Text area, no char limit			Banking Activities
Text field, <100 char			Call Resolution
			Checkout
			Checkout: Found all Items
			Checkout: Problems
			Checkout: Thank You
			Contact Center Purchase Frequency
			Contact Center: First Call
			Current Customer - Product
			Current Customer - Service
			Customer Service
			Demographics: Age
			Demographics: Gender
			Demographics: Income
			Do Next
			Do Next: Healthcare
			Do Next: Insurance
			Donate Today
			Done Any Following
			Greeted
			Inquiry: First Call
			Inquiry: Times Called
			Items Meet Expectations
			Location
			Log In Success
			Mobile Deposit
			OE_Accomplish
			OE_Improve Experience
			Order Arrived on Time
			Order Process
			Previous Channel Visited
			Primary Financial Provider
			Primary Reason
			Primary Reason: Associations
			Primary Reason: Associations Non-profit
			Primary Reason: B2B
			Primary Reason: Federal Government or Informational Non-Profit
			Primary Reason: Product Manufacturers (Non ecommerce)
			Primary Reason: Retail
			Primary Reason: Telecom
			Primary Reason: Travel
			Primary Reason: Banking
			Primary Reason: Healthcare
			Primary Reason: Insurance
			Products Purchased
			Products Sought
			Purchase
			Purchase Channel Preference
			Purchase Everything
			Purchase Frequency
			Purchased
			Receive All Items
			Research Process for Purchase
			Return
			Role
			Role: Healthcare
			Role: Insurance
			Times Visited Prior Purchase
			Track Delivery
			Visit Frequency
			Website Contribution
			Where Purchased
			Why No Purchase
			Why Not Purch Everything