Form 989 2016 989NIDCR Desktop 2016-10-03

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Overview

How to read this file
Survey Invitation
Welcome and Thank You Text
Model Questions
Custom Questions

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Sheet 1: How to read this file

Survey Invitation
This is the standard survey invitation. Default text is included. If you would like to modify this text please check with your analyst/client manager.
Welcome and Thank You Text
The text you see here will appear at the top and bottom of your survey. Default text is included and you may modify this text as needed.
Model Questions
As discussed during the kick-off call, the model questions are part of the ForeSee methodology. For consistency within the model, these questions are standardized and have been tested and validated. Standardization of model questions allows benchmarking across companies/industries, and these questions are used in calculating scores and impacts.
Focus on the future behaviors; I’ve started with some that I believe are a good fit but we can certainly make adjustments. These are desired customer outcomes that are impacted by customer satisfaction.
Custom Questions
When reviewing the custom questions tab, keep in mind these questions are used for segmentation analysis of the model data. It is suggested that you add, delete or change custom questions over time, as your needs or business objectives change.
Focus Area #1: Achieving Actionable Data - Know what changes are being made based on the intelligence - Change Custom Questions so that stakeholders see a clear “must do”
Focus Area #2: Aligning Data to Business Strategies - Update your Custom Questions as business cycles change - Integrate Executive Level questions to evaluate initiatives
Focus Area #3: Strategic and Tactical Value - Influence Board Room Decisions - Change Operational Approaches - Mature Your Research
Making Changes
Simply make the change that you desire and highlight that change with a different color text. Red works well because it stands out. If the change is "complicated" a brief explanation about what you would like to accomplish will help us understand your request and figure out the best way to implement. -Or- Just give us a call; talking through changes over the phone makes it quick and easy.

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Sheet 2: Survey Invitation

	This is the standard survey invitation.
	Default text is included. If you would like to modify this text please check with your analyst/client manager.
	Survey Invitation Text				Survey Invitation Text (STEP 1)
	Desktop				Tablet / Phone
		We'd welcome your feedback!				We'd welcome your feedback!
		Thank you for visiting our website. You have been selected to participate in a brief customer satisfaction survey to let us know how we can improve your experience.				Can we email or text you later a brief customer satisfaction survey so we can improve your mobile experience?
		The survey is designed to measure your entire experience, please look for it at the conclusion of your visit.				(Button text) No, thanks Yes, I'll help
		This survey is conducted by an independent company ForeSee, on behalf of the site you are visiting.			Survey Invitation Text (STEP 2)
					Tablet / Phone
		(Button text) No, thanks Yes, I'll give feedback
						Thank you for helping!
	Example Desktop
						Please provide your email address or mobile number (US and CA only). After your visit we’ll send you a link to the survey. Text Messaging rates apply.
						(Button text) Cancel email/text me
					Examples Tablet / Phone

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Sheet 3: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
		Welcome Text		Welcome Text - Tablet / Phone
		Thank you for visiting NIDCR.NIH.gov. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.		Thank you for visiting NIDCR.NIH.gov. You've been selected to participate in a brief survey to let us know how we can improve your experience. Please take a minute to share your opinions.
		Thank You Text		Thank You Text - Tablet / Phone
		Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.		Thank you for taking our survey - and for helping us serve you better. We appreciate your input!
		Example Desktop		Example Mobile

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Sheet 4: Model Questions

Model Name		NIDCR Desktop					Red & Strike-Through: Delete
Model ID		(MID)					Underlined & Italicized: Re-order
Partitioned		No					Pink: Addition
Date		5/1/2016					Blue: Reword
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	Look and Feel - Appeal	Please rate the visual appeal of this site.	13	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	16	Return	How likely are you to return to NIDCR.NIH.gov in the future?
2	Look and Feel - Balance	Please rate the balance of graphics and text on this site.	14	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend Company (1=Very Unlikely, 10=Very Likely)
3	Look and Feel - Readability	Please rate the readability of the pages on this site.	15	Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	17	Recommend	How likely are you to recommend NIDCR to someone else?
		Site Performance (1=Poor, 10=Excellent, Don't Know)
4	Site Performance - Loading	Please rate how quickly pages load on this site.
5	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
6	Site Performance - Completeness	Please rate how completely the page content loads on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
7	Navigation - Organized	Please rate how well this site is organized.
8	Navigation - Options	Please rate the options available for navigating this site.
9	Navigation - Layout	Please rate how well the site layout helps you find what you need.
		Site Information (1=Poor, 10=Excellent, Don't Know)
10	Site Information - Thoroughness	Please rate the thoroughness of information provided on this site.
11	Site Information - Understandable	Please rate how understandable this site’s information is.
12	Site Information - Answers	Please rate how well the site’s information provides answers to your questions.

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Sheet 5: Custom Questions

Model Name		NIDCR Desktop				Red & Strike-Through: Delete
Model ID		(MID)				Underlined & Italicized: Re-order
Partitioned		No				Pink: Addition
Date		9/14/2016				Blue: Reword
QID	QUESTION META TAG	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
			How would you describe your browsing experience on the site today? (Please select all that apply.)	Links often did not take me where I expected		Y	Checkbox, one-up vertical	Skip Logic Group*	Navigation Experience
				I had difficulty finding relevant information
				Links and labels were difficult to understand
				There were too many links or navigation options to choose from				Randomize
				I had technical difficulties (error messages, broken links, etc.)	T
				I could not navigate back to previous information
				I had a different navigation difficulty:	A			Anchor Answer Choice
				I had no difficulty navigating the site				Mutually Exclusive
		A	Please specify your navigation difficulty.			N	Text area, no char limit	Skip Logic Group*	Navigation Experience - Other
		T	Which of these following technical problems occurred during your visit? (Please select all that apply.)	Site error message		Y	Checkbox, one-up vertical	Skip Logic Group*	Nav Technical Problems
				Incomplete load of a site page
				Inconsistent page loads
				Other (please specify):	T1
		T1	What other type of technical problems did you experience today?			N	Text area, no char limit	Skip Logic Group*	Nav Technical Problems Other
			Which of the following issues, if any, did you experience while reviewing information? (Please select all that apply.)	Information was not up to date		Y	Checkbox, one-up vertical	Skip Logic Group*	Information Issues
				Information did not answer my questions	B
				Information was not presented in a concise format
				Wording was not clear
				Text was difficult to read
				Other (please specify):	A
				No issues reviewing information				Mutually Exclusive
		A	Please specify any other issues you experienced reviewing information.			N	Text area, no char limit	Skip Logic Group*	Other Information Issues
		B	What information were you looking for that you could not find?			N	Text area, no char limit	Skip Logic Group*	Information Looking For
			Did you use the site's search feature (the box in the top right of the site) during your visit today?	Yes	Y	Y	Radio button, one-up vertical	Skip Logic Group*	Search Use	BASIC SEARCH USE QUESTION
				No
				Don't recall
		Y	Please tell us about your experience with the site's search feature today. (Please select all that apply.)	Results were not relevant/not what I wanted		Y	Checkbox, one-up vertical	Randomize	Search Experience
				Too many results/I needed to refine my search
				Not enough results				Skip Logic Group*
				Returned NO results
				Received error message(s)
				Search speed was too slow
				I experienced a different search issue:	A			Anchor Answer Choice
				I had no difficulty with search				Mutually Exclusive
		A	Please specify the search issue you experienced.			N	Text area, no char limit	Skip Logic Group*	Search Issue - Other
		Y	Did you try using the site's navigational links before using the site search feature today?	Yes, I navigated first		Y	Radio button, one-up vertical	Skip Logic Group*	Search or Nav First
				No, I went straight to the search feature
				Don't recall
		Y	What specific search terms did you use to try to find the information?			N	Text area, no char limit	Skip Logic Group*	Search Terms OE
			What was your primary reason for visiting this site today?	Health information (for self or friend/family member)	B, C	Y	Radio button, one-up vertical	Skip Logic Group	Primary Reason
				Health information (for patients, clients)	B, C
				Clinical trials
				Grants/funding information
				Jobs, fellowships, internships
				Science news
				Find a dentist or dental care	C
				Data and statistics
				Research tools (e.g. animal models, tissue arrays)
				Teaching tools (for K-12 instruction)	C
				Teaching tools (for dental/medical professional or student instruction)	C
				Continuing education (CDE)
				NIDCR mission/plans
				Staff directory
				Other (please specify):	A
		A	Please explain briefly what you were looking for today.			N	Text area, no char limit	Skip Logic Group	Primary Reason - Other
		B	What information were you looking for today?	Gum disease (periodontitis and gingivitis)		Y	Radio button, one-up vertical	Skip Logic Group	Looking For
				Dry mouth
				General oral and dental health
				Dental care
				Cancer treatment and oral health
				Publications
				Other (please specify):	B1
		B1	Please specify the topic you were looking for today.			N	Text area, no char limit	Skip Logic Group	OPS_Looking For
		C	Were you looking for Spanish-language content today?	Yes	C1	Y	Radio button, one-up vertical	Skip Logic Group	Looked
				No
		C1	How would you best describe the Spanish-language information on this site?	Very difficult to understand	C2	Y	Radio button, one-up vertical	Skip Logic Group	Comprehension
				Somewhat difficult to understand	C2
				Somewhat easy to understand	C3
				Very easy to understand
		C2	What topic or page was difficult to understand?			Y	Text area, no char limit	Skip Logic Group	OE_Comprehension
		C3	Is there any topic or page that could be simplified so it would be easier for visitors to understand?			N	Text area, no char limit	Skip Logic Group	OE_Simplified
	Accomplish		Did you accomplish what you wanted to do on this site today?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish
				Partially
				No	A
	OE_Accomplish	A	Please tell us why you were unable to accomplish your task today.			N	Text area, no char limit	Skip Logic Group*	Why Not Accomplish
	Location		From what location were you accessing this site?	At home		Y	Radio button, one-up vertical		Location
				At work
				In transit
				Other
	Visit Frequency		How often do you visit this site?	This is my first visit		Y	Radio button, one-up vertical		Visit Frequency
				Once every 6 months or less often
				Once every few months
				Monthly
				Weekly
				Daily or more often
			Which best describes you?	Person with a health concern		Y	Radio button, one-up vertical	Skip Logic Group	Role
				Family member/friend of a person with a health concern				Randomize
				Patient advocate
				Health educator
				Health care provider	B
				Scientist/Researcher	D
				NIDCR Council or committee member
				NIDCR staff
				Other government staff
				Media
				Policy analyst
				Student - K-12th grade
				Student - undergraduate, professional, or graduate	D
				Teacher - K-12th grade
				University faculty member	D
				Other (please specify):	A			Anchor Answer Choice
		A	Please specify your role in visiting the site today.			N	Text area, no char limit	Skip Logic Group	Other -Role
		B	What type of health care provider are you?	Dentist		Y	Drop down, select one	Skip Logic Group	Health Care Provider
				Dental Hygienist
				Dental Assistant
				Physician
				Physician Assistant/Nurse Practitioner
				Other (please specify):	B1
		B1	Please specify what type of health care provider you are.			N	Text area, no char limit	Skip Logic Group	Health Care Provider Other
		D	Have you ever...?	Applied for funding from NIDCR		Y	Radio button, one-up vertical	Skip Logic Group	Funding
				Received funding from NIDCR
#NAME?				Neither of the above
			Did you visit NIDCR's Spanish-language site today?	Yes	A	Y	Radio button, one-up vertical	Skip Logic Group	Visited Spanish Site
				No
		A	How did you find out about NIDCR's Spanish-language site?	Search Engine (e.g. Google, Yahoo, Bing)		Y	Radio button, one-up vertical	Skip Logic Group	Find Out About
				Followed Español link from English NIDCR website
				Link from another site
				Publications/products
				Family member, friend, neighbor, etc.
				I don’t remember
				Other (please specify):	B
		B	Please specify how you found out about this site.			N	Text field, <100 char	Skip Logic Group	Find Out About Other
			If you could make one improvement to the NIDCR site, what would it be?			N	Text area, no char limit		One Improvement
			From where are you accessing this site?	United States		Y	Radio button, one-up vertical	Skip Logic Group	Accessing
				Mexico
				Puerto Rico
				Central America
				South America
				Caribbean
				Europe
				Other (please specify):	B
		B	Please specify from where you are accessing this site.			N	Text field, <100 char	Skip Logic Group	OPS_Accessing
	Demographics: Gender		What is your gender?	Male		Y	Radio button, one-up vertical		Demographics: Gender
				Female
				Prefer not to answer
	Demographics: Age		Which category includes your age?	Under 18		Y	Radio button, one-up vertical		Demographics: Age
				18 - 24
				25 - 34
				35 - 44
				45 - 54
				55 - 64
				65 or older
				Prefer not to answer
			What is your race or ethnicity? (Please select all that apply.)	American Indian/Alaska Native		Y	Checkbox, one-up vertical		Race
				Asian
				Black/African American
				Hispanic/Latino
				Native Hawaiian or Other Pacific Islander
				White
				Other
				Prefer not to answer				mutually exclusive
			What is your highest level of education?	Less than high school		Y	Radio Button, one-up vertical		Education
				High school diploma/GED
				Associate Degree
				Bachelor's Degree
				Master's Degree
				Doctorate
				Prefer not to answer