OMB Control No. 1090-0011
Expires 08/31/2018
Table of Contents
2 Recruitment & Participation 3
5 TreeJack Script and Tasks 4
5.2 Influencers - Advocate 7
5.3 Influencers - Researcher 8
5.4 Influencers - Communicator 10
5.5 Managers - Government 11
5.6 Managers - Commercial 13
US Fish and Wildlife is currently undergoing a website redesign and is seeking user feedback in order to improve the usability, findability, and comprehension of information on the site. The overall goal of acquiring this feedback is to translate users’ actual and potential use of the site into explicit knowledge and design requirements for the redesign.
In order to obtain this feedback, we conducted a contextual inquiry with actual users of the site and produced a report of findings and recommendations. These findings led to a proposed set of two alternative navigational models for an updated organization of the site.
We now are assessing the navigational models using Optimal Workshop’s Treejack software. Treejack is a usability tool used to test information architecture by evaluating the findability of topics. Treejack will present a number of tasks to participants, and participants will click through a proposed model of the site organization to show where they would expect to find particular information. The results of this testing will show us where users expect to find information on the site, which will assist us in reorganizing the website content.
We will be working with UserWorks, Inc., a third party recruiting company based in in Silver Spring, MD. They will be identifying and scheduling test participants. We are anticipating that the majority of participants will be from the same pool of individuals that participated in the previous round of user research. FWS will provide UserWorks with the names of some candidates that have consented to participant and who FWS was able to identify more easily than the recruiting firm.
There are two separate proposed models for how the website could be organized. In order to best assess these models and avoid any bias by having participants look at multiple models in the same day, we will have all the participants look at each different model on two separate days. The first day of the test half of the participants from each group will test Model 1 and half will test Model 2. On this second day of testing, we will have all participants who tested Model 1 test model 2 and visa-versa.
The scripts found in Section 5 present the tasks that will be requested of participants. We will tailor the number of tasks so that participants will take approximately 20 minutes to complete their session on each of the two days, resulting in 40 minutes total for each participant. Participants will be informed that they will need to login twice on two separate days to receive payment for their participation.
We will record whether participants make it to the expected place or end up at a different place, and if so, what that place is. We will also be able to tell whether they backtrack along the way. The aggregated results will then be used to determine whether these common tasks are easily accessible in the proposed navigational models and how well the navigational models are used. This will help us determine the best organization for the redesigned site.
The questions below will be configured in TreeJack, and all tasks will be presented in random order. TreeJack also includes a welcome message, instructions, and a thank you message.
Instructions
Welcome to this Treejack study and thank you for agreeing to participate! The activity shouldn't take longer than 20 minutes to complete.
Your response will help us to organize the content on our website. Find out how on the next page...
Thank you Message
All done, awesome! Thanks again for your participation. Your feedback is incredibly useful in helping to determine how our content should be organized, so we can make our website easier to use.(Include how they will need to come back in X number of days and how they will be reminded to do so.)
You may now close this window or navigate to another web page.
This persona group includes Hunter, Fisher/Angler or Birder/Bird Watcher
Key tasks and content needs include:
Refuges research (alerts, conditions, wildlife info, maps)
Relevant news
Trip planning
Learning about plants/animals of interest
Volunteering on a refuge
TESTING TASKS
Find information to help you plan a visit a refuge
VISIT US > National Refuge System OR Find a Facility
ABOUT US > Locations
I WANT TO…> Plan a visit to a refuge/hatchery
Find information on purchasing a duck stamp
I WANT TO….. > Buy a Duck Stamp
SERVICES > Services for me (listed as one of top 5 tasks)
SERVICES > I Want To… > Buy a Duck Stamp
Find information on types of programs FWS offers for youth
GET INVOLVED > Youth Programs
TOPICS > Engaging the next generation
Find news stories about FWS volunteers
NEWSROOM > News categories (list sample categories)
GET INVOLVED > Volunteer Opportunities
Learn more about a specific plant or animal of interest
SPECIES > [Any of the children pages under section C - Find a Species OR Species Categories OR Species Stories]
TOPIC > Categories or Candidate Species
SPECIES > Species Status Updates
I WANT TO … > Check species listing status
Research volunteering opportunities
GET INVOLVED > Volunteer Opportunities
ABOUT FWS > Careers
Find contact details for a Refuge, Fishery or Hatchery in your area
ABOUT FWS > Locations > Facility Finder
VISIT US > Facility Finder
I WANT TO…. > Find contact information
Learn more about a one of FWS’s national programs such as, Ecological Services, External Affairs, or Business Management and Operations
Model 1: ABOUT FWS > Our
Organization (Programs and Regions)
Model 2: ABOUT FWS >
National Programs
Find images of a specific plants or animals of interest
Model 1: ABOUT FWS > Library >
Image library
Model 2: Utility Nav: Library > image library
SPECIES > Media Gallery
This persona group includes Advocate, such as Environmentalists, Conservationists, FWS Partners, NGOs, Non-Profits or “Friends Of”
Key tasks and content needs include:
Refuge info
Regulatory info - related to wildlife/plants
Wildlife data and reports
Finding specific content types
biological opinions
habitat conservation plans
Peer reviewed papers
Habitat conservation plans
species management plans
Finding images
Stories about species
Permitting decisions/status
Species news
Press releases
FWS projects by species
Candidate/Target species
Partnership organizations
Contact info
Research how “average person” can get involved in conservation (volunteer, attend an event)
TESTING TASKS
Find information to help you plan a visit a refuge
VISIT US > National Refuge System OR Find a facility
ABOUT US > Locations
I WANT TO…> Plan a visit to a refuge/hatchery
Find Federal register notices
Nav Model 1: ABOUT FWS > Laws
& Regulations > Active Rule Making
Nav Model 2:
Utility Nav - Laws & Regulations > Active Rule Making
GET INVOLVED > Public Comments
Find a type of reference document that is important to you, such as a peer reviewed paper, biological opinion or habitat conservation plan
Nav Model 1: ABOUT FWS > Library > Document library
Nav Model 2 Utility Nav: Library > Document library
SPECIES > Find a species or Species categories, or Species Status Updates
I WANT TO…. > Find scientific reports/papers
Find out about FWS proposed rules and notices that are open for comments
GET INVOLVED > Public Comments
Nav Model 1: ABOUT FWS > Laws
& Regulations > Active Rule Making
Nav Model 2:
Utility Nav - Laws & Regulations > Active Rule Making
Nav Model 1: ABOUT FWS >
Library > Document library
Nav Model 2 Utility Nav: Library
> Document library
Find recent updates on species listing status
SPECIES > Species Status Updates
SPECIES > Find a Species
Learn more about a specific plant or animal of interest (Or learn about a specific plant or animal that is a candidate for being listed as endangered)
SPECIES > [Any of the children pages under section C - Find a Species OR Species Categories OR Species Stories]
TOPIC > Categories or Candidate Species
SPECIES > Species Status Updates
I WANT TO … > Check species listing status
Find contact information for a staff person at FWS you are interested in speaking to
ABOUT FWS > People > Staff Directory
Utility: HELP > Contact Us
Find images of a specific species of interest
Model 1: ABOUT FWS > Library >
Image library
Model 2: Utility Nav: Library > image library
SPECIES > Media Gallery
I WANT TO… > Find Wildlife Photos
Find press releases about FWS volunteers
NEWSROOM > News Categories
GET INVOLVED > Volunteer
Learn about what organizations FWS partners with to help fulfill it’s mission
GET INVOLVED > Partnerships
This persona group includes Researcher, such as Teachers/Professors or Students 18
Key tasks and content needs include:
Conservation project details
Refuge info - conducting research at a refuge
Trail info
Events
Current conditions
Regulatory info
Federal register documents
Decisions made on endangered species
Species regs at all stages in rulemaking process
Species data sets
Fish population data
SME contact info
Search by Geo
Publications
Published/Peer reviewed info
Gray reports
Services
Grant info
Getting a research permit
TESTING TASKS
Find fish population data sets
Model 1: ABOUT FWS > Library >
Data sets
Model 2: Utility Nav: Library > Data Sets
I WANT TO… > Find Species Data
Find information to help you plan a visit a refuge
VISIT US > National Refuge System OR Find a facility
ABOUT US > Locations
I WANT TO…> Plan a visit to a refuge/hatchery
Find Federal register notices
Nav Model 1: ABOUT FWS > Laws
& Regulations > Active Rule Making
Nav Model 2:
Utility Nav - Laws & Regulations > Active Rule Making
GET INVOLVED > Public Comments
Find a type of reference document that is important to you, such as a peer reviewed paper, biological opinion or habitat conservation plan
Nav Model 1: ABOUT FWS > Library > Document library
Nav Model 2 Utility Nav: Library > Document library
I WANT TO…. > Find scientific reports/papers
How would you register to
create an account on FWS.gov?
(FWS now supports individual and
company/agency level accounts. Accounts are used to store and manage
information such as permits, consultation and financial assistance
agreements, and any project related documents and communications.)
HOMEPAGE > Register
Where would you expect to be able to track status on or renew an existing permit application?
HOMEPAGE > My Account
Find contact information for a staff person at FWS you are interested in speaking to
ABOUT FWS > People > Staff Directory
Utility: HELP > Contact Us
Find news stories about FWS conservation projects
NEWSROOM > News Categories
Learn about what organizations FWS partners with to help fulfill it’s mission
GET INVOLVED > Partnerships
Find images of a specific species of interest
Model 1: ABOUT FWS > Library >
Image library
Model 2: Utility Nav: Library > image library
SPECIES > Media Gallery
This persona group includes Communicators, such as Corporate Marketing and Communications Journalists/Reporters, News media, Bloggers, Social media writers/managers or Legislative Assistants
Key tasks and content needs include:
Nature photos
Refuge info
Events
Wildlife available
Trail info
Regulatory info
Proposed, open for comments,
Federal register documents
News stories
Nature stories
Press releases
Species details
Draft legislation and/or policy positions (items open for public comment?)
FWS office locations
FWS documents
Flyway data
Contact info
Duck stamps
TESTING TASKS
Find images of a specific species of interest
Model 1: ABOUT FWS > Library >
Image library
Model 2: Utility Nav: Library > image library
SPECIES > Media Gallery
Find contact information for a staff person at FWS you are interested in speaking to
ABOUT FWS > People > Staff Directory
Utility: HELP > Contact us
Find information to help you plan a visit a refuge
VISIT US > National Refuge System OR Find a Refuge
Find Federal register notices
Nav Model 1: ABOUT FWS > Laws
& Regulations > Active Rule Making
Nav Model 2:
Utility Nav - Laws & Regulations > Active Rule Making
GET INVOLVED > Public Comments
Find out about FWS proposed rules and notices that are open for comments
GET INVOLVED > Public Comments
Nav Model 1: ABOUT FWS > Laws
& Regulations > Active Rule Making
Nav Model 2:
Utility Nav - Laws & Regulations > Active Rule Making
Nav Model 1: ABOUT FWS >
Library > Document library
Nav Model 2 Utility Nav: Library
> Document library
Find a type of reference document that is important to you, such as flyway data, biological opinion or habitat conservation plans
Nav Model 1: ABOUT FWS > Library > Document library
Nav Model 2 Utility Nav: Library > Document library
I WANT TO…. > Find scientific reports/papers
Find information on purchasing a duck stamp
I WANT TO….. > Buy a Duck Stamp
SERVICES > Services for me (listed as one of top 5 tasks) OR SERVICES > I Want To… > Buy a Duck Stamp
Find contact details for a field office in your area
ABOUT FWS > Locations > Facility Finder
VISIT US > Facility Finder
Find images of a specific species of interest
Model 1: ABOUT FWS > Library >
Image library
Model 2: Utility Nav: Library > image library
SPECIES > Media Gallery
I WANT TO… > Find Wildlife Photos
This persona group includes Federal, State and Local Government Land & Wildlife Resource Managers
Key tasks and content needs include:
Logging in
My documents, and project details (permits, financial assistance, consultations, agreements)
My reporting (related to open applications for permits or active project reporting
Regulatory info
Policy guidelines - Species details and guidance - trying to find tree cutting restrictions specific to your geography related to species X
Search by Geo
SME contact info
Species info
by geo
Profiles
Recovery plans
Survey Data
Biological Opinions
Listing status
Services
Consultation, - Section 7, HCPs, Section 10,
Permitting
Financial assistance
Fish trading
Documents
Species distribution maps
ECOS document library?
Images of species
Training
TESTING TASKS
How would you register to
create an account on FWS.gov?
(FWS now supports individual and
company/agency level accounts. Accounts are used to store and manage
information such as permits, consultation and financial assistance
agreements, and any project related documents and communications.)
HOMEPAGE > Register
Where would you expect to be able to track status on or renew an existing permit application or submit required annual reporting documentation
HOMEPAGE > My Account
Find contact information for a staff person at FWS you are interested in speaking to
ABOUT FWS > People > Staff Directory
Utility: HELP > Contact Us
SPECIES > Find a species > Species Detail
Learn more about a specific plant or animal of interest (Or learn about a specific plant or animal that is a candidate for being listed as endangered)
SPECIES > [Any of the children pages under section C - Find a Species OR Species Categories OR Species Stories]
TOPIC > Categories or Candidate Species
SPECIES > Species Status Updates
I WANT TO … > Check species listing status
Learn more about Section 7 Consultation services
SERVICES > Services for me (listed as one of top 5 tasks)
SERVICES > I Want To… > Get Consultation
SERVICES > Consultation
Find Federal register notices
Nav Model 1: ABOUT FWS > Laws
& Regulations > Active Rule Making
Nav Model 2:
Utility Nav - Laws & Regulations > Active Rule Making
GET INVOLVED > Public Comments
Learn more about Financial assistance options available to support your project work
NOTE: Use this question only for state and local government participants, not federal
SERVICES > Services for me
(listed as one of the top 5 tasks)
SERVICES > Financial
Assistance
SERVICES > I want to… > Find financial
assistance
Find out about FWS proposed rules and notices that are open for comments
GET INVOLVED > Public Comments
Nav Model 1: ABOUT FWS > Laws
& Regulations > Active Rule Making
Nav Model 2:
Utility Nav - Laws & Regulations > Active Rule Making
Nav Model 1: ABOUT FWS >
Library > Document library
Nav Model 2 Utility Nav: Library
> Document library
Learn about training options provided by FWS
GET INVOLVED > Education and Training
I WANT TO...Find training
This persona group includes Commercial Landowners or Developers
Key tasks and content needs include:
Species info by Geo
Services
Consultation - Section 10, HCP, CCA or CCAA?
Permitting - application and status tracking
Take permit form
Take permit reporting form
Salvage permit
Financial assistance
Logging in
My account - documents and project details
Regulatory info
Red registry documents
Ruling comments (active and historical?)
SME contact info
Stories - related to consultation, permitting, financial assistance - important to them
Documents
Multi-species conservation plans
Habitat conservation plans
Conservation models
Species Occurrence data and distribution maps
TESTING TASKS
How would you register to
create an account on FWS.gov?
(FWS now supports individual and
company/agency level accounts. Accounts are used to store and manage
information such as permits, consultation and financial assistance
agreements, and any project related documents and communications.)
HOMEPAGE > Register
Where would you expect to be able to track status on or renew an existing permit application or submit required annual reporting documentation
HOMEPAGE > My Account
Find contact information for a staff person at FWS you are interested in speaking to
ABOUT FWS > People > Staff Directory
Utility: HELP > Contact Us
SPECIES > Find a Species > Species Details
Learn more about a specific plant or animal of interest (Or learn about a specific plant or animal that is a candidate for being listed as endangered)
SPECIES > [Any of the children pages under section C - Find a Species OR Species Categories OR Species Stories]
TOPIC > Categories or Candidate Species
SPECIES > Species Status Updates
I WANT TO … > Check species listing status
Learn more about Consultation services
SERVICES > Services for me (listed as one of top 5 tasks)
SERVICES > I Want To… > Get Consultation
SERVICES > Consultation
Learn more about Financial assistance options available to support your project work
NOTE: Use this question only for state and local government participants, not federal
SERVICES > Services for me
(listed as one of the top 5 tasks)
SERVICES > Financial
Assistance
SERVICES > I want to… > Find financial
assistance
Find Federal register notices
Nav Model 1: ABOUT FWS > Laws
& Regulations > Active Rule Making
Nav Model 2:
Utility Nav - Laws & Regulations > Active Rule Making
GET INVOLVED > Public Comments
Find news stories about successful conservation projects
NEWSROOM > News Categories
This persona group includes people seeking Full-Time employment
Key tasks and content needs include:
Learn about FWS mission
national program overviews
Field office details
Role descriptions
Related job responsibilities
Scientific and technical details related to job responsibilities
Contact info
Job listings
Research future Job responsibilities
Look for news stories about FWS employees working in the field
Wildlife photos
TESTING TASKS
Learn out about FWS’s mission and vision
ABOUT FWS > Mission & Vision
Learn more about a one of FWS’s national programs such as, Ecological Services, External Affairs, or Business Management and Operations
Model 1: ABOUT FWS > Our
Organization (Programs and Regions)
Model 2: ABOUT FWS >
National Programs
Find information on a field office where you are interested in working
ABOUT FWS > Locations > Facility Finder
VISIT US > Facility Finder
Find a role description for a job you are interested in
ABOUT FWS > Working With Us
I WANT TO…> Find a job/internship
Find news stories about FWS employees working in the field
NEWSROOM > In the Field news category
Look for photos of wildlife FWS protects
Nav Model 1: Utility Nav -
Library > Search or Images Category/content type
Nav Model
2: ABOUT FWS > Library > Search or Images Category/content
type
SPECIES > Species finder > Species Search Results > Species Details
I WANT TO… > Find Wildlife Photos
Search for FWS staff that have the same job title you are applying for
ABOUT FWS > People
Explore topics on conservation
TOPICS > Categories or Conservation
NEWSROOM > Categories or Conservation
This persona group includes Animal Records Managers, Regulatory Affairs Managers, Import/Export Managers or Production Assistants
Key tasks and content needs include:
Designated port info
Researching species info
Understanding rules and regulations
Species taxonomy/synonyms
Locating accurate import/export content outside of eDec
Import/Export related forms
Permit forms
FWS news/updates
Species listing status
Species recovery info
Logging in
My documents, and project details (permits)
TESTING TASKS
Find a list of designated ports (or a designated port near me)
About FWS > Locations (facilities) > Facility finder > Designated Port
Find common name or scientific name of a species
SPECIES > Find a Species > Species Details
Find a import or export permit/license form OR Designated Port Exception Permit
SERVICES > Services for me (listed as one of top 5 tasks)
SERVICES > I Want To… > Find a Permit/License Application
SERVICES > Importing/Exporting
Find rules and regulations about a specific species
SPECIES > Find a Species > Species Details > Related Rules & Regulations
Nav Model 1: ABOUT FWS > Laws
& Regulations > Active Rule Making
Nav Model 2: Utility
Nav - Laws & Regulations > Active Rule Making
GET INVOLVED > Public Comments
Find out what species have had recent listing status updates
SPECIES > Status Updates
SPECIES > Find a Species > Species Details
Nav Model 1: ABOUT FWS > Laws
& Regulations > Active Rule Making
Nav Model 2: Utility
Nav - Laws & Regulations > Active Rule Making
Find import/export information
Model 1: ABOUT FWS >
Organization > Directorate
Model 2: ABOUT FWS >Programs
> Law Enforcement
SERVICES > Importing/Exporting
I WANT TO… > Find import/export fees
How would you register to
create an account on FWS.gov?
(FWS now supports individual and
company/agency level accounts. Accounts are used to store and manage
information such as permits, consultation and financial assistance
agreements, and any project related documents and communications.)
HOMEPAGE > Register
Where would you expect to be able to track status on or renew an existing permit application?
HOMEPAGE > My Account
Targeting urban youth via organizations, schools and nonprofits that are focused on providing youth programs targeting this demographic - Inner city after school programs (schools/after school program companies - city, region, national) - Boys/Girls Clubs (Jack/Jill)- - Scouting Organizations - YMCA - Environmental Educational Centers (DC Public/Charter schools) - High school teacher - City and county rec departments - State FW agencies - National fraternities and sororities (Latino or African American)
Key tasks and content needs include:
Educational materials
Understanding what programs/services FWS provides for youth
Service/Volunteer opportunities for kids and adults
Access to knowledgeable staff willing to take time and interact with kids
Language specific program info (out of scope)
Information on how FWS is helping take care of the environment
Help with species identification (plants and animals)
Information on Refuges and their programs for kids
News stories about youth involved in conservation activities
Events in your area
Internship opportunities
Partnership opportunities
TESTING TASKS
Learn about the benefits of becoming an FWS partner
GET INVOLVED > Partnerships
Find information on types of programs FWS offers for youth
GET INVOLVED > Youth Programs
TOPICS > Engaging the next generation
Find news stories about FWS volunteers
NEWSROOM > News categories
Learn more about a specific plant or animal of interest
SPECIES > [Any of the children pages under section C - Find a Species OR Species Categories OR Species Stories]
TOPIC > Categories or Candidate Species
SPECIES > Species Status Updates
I WANT TO … > Check species listing status
Research volunteering opportunities
GET INVOLVED > Volunteer Opportunities
Find contact details for a Refuge, Fishery or Hatchery in your area
ABOUT FWS > Locations > Facility Finder
VISIT US > Facility Finder
Find contact information for FWS staff who may be interested in speaking with students about endangered species and/or conserving the environment
ABOUT FWS > People > Staff Directory
Utility: HELP > Contact Us
Find information on internships with FWS
Concept 1: ABOUT FWS > Working
With Us > Internships
Concept 2: Utility: Working With Us >
Internships
Find educational materials for kids
GET INVOLVED > Youth Programs
TOPICS > Engaging the next generation
GET INVOLVED > Education & Training
The following consent form will be used by UserWorks, Inc. to help confirm that all participants have freely and voluntarily agreed to participate in our study:
CONSENT FORM TEXT
I freely and voluntarily consent to participate in this research study.
I understand that my participation is completely voluntary and that I may withdraw my consent and discontinue my participation at any time without penalty.
I understand that my answers and opinions about finding information on a website will be collected during this study. I authorize the findings from this evaluation to be released to the research and development team of this site with the provision that my name will not be associated with any of the results.
I have been given the right to ask questions concerning the procedures to be employed during this study and to have these procedures explained to my satisfaction.
If you have any logistical questions (e.g. participating in the study) please contact:
Cynthia Taylor
UserWorks, Inc
phone: 301-431-0500 or 1-888-558-7872
email: [email protected]
If you have any technical issues during the study please contact
Maria Taylor
Limina AO, LLC
Phone: 202.269.9064 x704
Email: [email protected]
Paperwork Reduction Act Statement: We estimate it will take you 40 minutes to complete the questionnaire, including time to read instructions, gather information, complete, and submit the assessment. We will use the information to identify what is going well and what could be improved in the partnership and program. Your response is voluntary. We may not conduct or sponsor and you are not required to respond to a collection of information unless it displays a currently valid OMB Control Number. You may submit comments on any aspect of this information collection to the Information Collection Clearance Officer, U.S. Fish and Wildlife Service, 5275 Leesburg Pike, MS: BPHC, Falls Church, VA 22041-3803. Please do not send your survey to this address.
File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
File Modified | 0000-00-00 |
File Created | 2021-01-22 |