TSA Innovation Task Force Division Strategic Communications Initiative: Airport Traveler Intercepts Survey

ITF Strategic Communications Initiative

Traveler Intercepts: Random sampling

1. How frequently do you travel?

   1. Rarely (less than once a year)

   2. Annually (1-2 times a year)

   3. Often (5-6 times a year)

   4. Regularly (1-2 times a month)

   5. Frequently (Weekly)

2. What is the nature of your travel?

   1. Business

   2. Personal

   3. Both

3. Do you have TSA Pre✓^®?

   1. Yes

   2. No

4. Do you typically travel through this airport?

   1. Yes

   2. No

5. Do you typically travel through any other airports? If so which ones?

TSA is conducting a pilot at this airport, implementing [INSERT TECHNOLOGY NAME] to increase security and/or improve the passenger experience. [EXPLANATION OF THE PROGRAM]

6. Did you go through the pilot as part of your security screening process today?

   1. Yes – continue to question 7, skip question 10

   2. No – jump to question 10

IF YES:

7. [WHEN PILOT IS IN ADDITION TO STANDARD SECURITY (EXAMPLE: CT]

Did the pilot experience enhance or detract from your regular security experience; or, do you not have a strong opinion either way?

1. Enhanced

   1. Why? Select all that apply.

      1. Because it made me feel more secure

      2. Because I recognize the importance of improving overall security

      3. Because I was excited to be included / participate in something new

      4. Because I understood it and found it easy to participate

      5. Because it showcased a new and impressive technology

2. Detracted

   1. Why? Select all that apply.

      1. Because it made me feel less secure

      2. Because it took too long/added to my travel burden

      3. Because I don’t see the value in the new idea/offering

      4. Because I didn’t want to be part of the pilot

      5. Because I didn’t understand what was happening – communication about this new process/technology was poor or lacking

3. No opinion

   1. Why? Select all that apply.

      1. Because the impact to my experience was minimal

      2. Because I wasn’t paying much attention while participating

      3. Because I don’t care how I go through security

8. [WHEN PILOT IS DIFFERENT FROM STANDARD SECURITY (EXAMPLE: ASL)]

Different security experience: Did you feel that the pilot experience was better or worse when compared to your usual security experience; or, do you not have a strong opinion either way?

4. Better

   1. Why? Select all that apply.

      1. Because it made me feel more secure

      2. Because it was faster/eased my travel burden

      3. Because I recognize the importance of improving overall security

      4. Because I was excited to participate in something new

      5. Because I understood it and found it easy to participate

      6. Because it showcased a new and impressive technology

5. Worse

   1. Why? Select all that apply.

      1. Because it made me feel less secure

      2. Because it took too long/added to my travel burden

      3. Because I don’t see the value in the new idea/offering

      4. Because I didn’t want to be part of the pilot

      5. Because I didn’t understand what was happening – communication about this new process/technology was poor or lacking

6. No opinion

   1. Why? Select all that apply.

      1. Because there wasn’t much of a difference in the new experience

      2. Because I wasn’t paying much attention while participating

      3. Because I don’t care how I go through security

9. How did you learn about the new experience?

7. I read the signs and posters

8. I figured it out myself

9. A TSA Transportation Security Officer explained it to me

10. I’m still not sure what changed

IF NO:

10. Does the pilot experience appear to be better or worse when compared to your regular security experience; or, do you not have a strong opinion either way?

1. Better

   1. Why? Select all that apply.

      1. Because it sounds more secure

      2. Because it looks faster

      3. Because I recognize the importance of improving overall security

      4. Because I would be excited to participate in something new

      5. Because it looks easy to participate

      6. Because it showcases a new and impressive technology

2. Worse

   1. Why? Select all that apply.

      1. Because it sounds less secure

      2. Because it looks slow or burdensome

      3. Because I don’t see the value in the new idea/offering

      4. Because I didn’t want to be part of the pilot

      5. Because I don’t understand what was happening – communication about this new process/technology was poor or lacking

3. No opinion

   1. Why? Select all that apply.

      1. Because I don’t see much of a difference in the new experience

      2. Because I wasn’t paying much attention

      3. Because I don’t care how I go through security

11. Before coming here today, did you know that TSA is conducting pilots like this at airports to help identify new technologies that can improve security and your experience as a passenger?

11. Yes

12. No

12. Do you consider TSA to be innovative knowing they have invested in this work?

13. Yes

14. No

5