2019 TTB Customer Satisfaction Survey Justification

Request for Approval under the “Generic Clearance for the Collection of
Routine Customer Feedback” (OMB Control Number: 1505-0231)
TITLE OF INFORMATION COLLECTION:
TTB Satisfaction Survey (2019)
PURPOSE:
The results of this consumer satisfaction survey will provide the Alcohol and Tobacco Tax and
Trade Bureau (TTB) with high-to mid-level indicators on how well the Bureau is doing in
meeting its strategic objectives and in accomplishing its mission. This survey also will provide
some specific information to TTB regarding where it needs to make adjustments in order to
achieve its Balanced Scorecard strategic goals. The survey results will provide feedback to TTB
management, which would otherwise have no other way to know if TTB’s customers believe the
Bureau has been successful in meeting its customer satisfaction goals.
DESCRIPTION OF RESPONDENTS:
Respondents are current alcohol or tobacco permit or brewer’s notice holders who have provided
TTB with an email address, as well as other parties that may be associated with permit or notice
holders who have submitted an email address to TTB. All respondents are either in or associated
with the industries regulated by TTB.
TYPE OF COLLECTION: (Check one)
[ ] Customer Comment Card/Complaint Form
[ ] Usability Testing (e.g., Website or Software
[ ] Focus Group

[X] Customer Satisfaction Survey
[ ] Small Discussion Group
[ ] Other: ______________________

CERTIFICATION:
I certify the following to be true:
1. The collection is voluntary.
2. The collection is low-burden for respondents and low-cost for the Federal Government.
3. The collection is non-controversial and does not raise issues of concern to other federal
agencies.
4. The results are not intended to be disseminated to the public.
5. Information gathered will not be used for the purpose of substantially informing influential
policy decisions.
6. The collection is targeted to the solicitation of opinions from respondents who have
experience with the program or may have experience with the program in the future.

D. Podolsky Date: 2019.05.06 14:44:33 -04'00'
Name: Scott
________________________________
Scott Podolsky
To assist review, please provide answers to the following question:
Digitally signed by Scott D. Podolsky

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Personally Identifiable Information:
1. Is personally identifiable information (PII) collected? [ ] Yes [X] No
2. If Yes, will any information that is collected be included in records that are subject to the
Privacy Act of 1974? [ ] Yes [ ] No [X] N/A
3. If Yes, has an up-to-date System of Records Notice (SORN) been published?
[ ] Yes [ ] No [X] N/A
Gifts or Payments:
Is an incentive (e.g., money or reimbursement of expenses, token of appreciation) provided to
participants? [ ] Yes [X ] No
BURDEN HOURS
Category of Respondent

No. of Respondents

Participation Time

Burden

Private Sector

5,000

.25 hours

1,250 hours

Totals

5,000

.25 hours

1,250 hours

FEDERAL COST: The estimated annual cost to the Federal government is $700_________
If you are conducting a focus group, survey, or plan to employ statistical methods, please
provide answers to the following questions:
The selection of your targeted respondents.
1. Do you have a customer list or something similar that defines the universe of potential
respondents and do you have a sampling plan for selecting from this universe?
[X] Yes [ ] No
If the answer is yes, please provide a description of both below (or attach the sampling plan). If
the answer is no, please provide a description of how you plan to identify your potential group of
respondents and how you will select them.
We plan to compile a list of all email addresses submitted to TTB and held in the following
systems: Permits Online, COLAs Online, and Formulas Online. This list will predominantly
contain email addresses of individuals who are alcohol or tobacco permit or brewer’s notice
holders. However, this list may also contain email addresses of individuals who are otherwise
associated with permit or notice holders, such as private consultants and attorneys. TTB will
examine the overall list and any duplicate email addresses will be removed.
Once the list of email addresses is perfected, we plan to send an email survey invitation to all
email addresses on the list. The invitation will contain a direct link to the survey, which will be
housed on SurveyMonkey, an external website. The survey will be open for one month.

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Halfway through that month, a second, follow up email will be sent reminding the invitees to
take the survey. Towards the end of the one month time period, if we have not yet received
5,000 responses, a final reminder will be sent to those who started but have not completed and
submitted the survey, as indicated by Survey Monkey. At the end of the one month time period
or once we reach a total of 5,000 respondents, whichever comes first, we will stop administering
the survey and compile the results.
Administration of the Instrument.
1. How will you collect the information? (Check all that apply)
[X] Web-based or other forms of Social Media
[ ] Telephone
[ ] In-person
[ ] Mail
[ ] Other, Explain: _______________________________________________________.
2. Will interviewers or facilitators be used? [ ] Yes [X] No
Please make sure that all instruments, instructions, and scripts are submitted with the
request.

Instructions for completing Request for Approval under the “Generic
Clearance for the Collection of Routine Customer Feedback”
TITLE OF INFORMATION COLLECTION: Provide the name of the collection that is the
subject of the request. (e.g. Comment card for soliciting feedback on xxxx)
PURPOSE: Provide a brief description of the purpose of this collection and how it will be used.
If this is part of a larger study or effort, please include this in your explanation.
DESCRIPTION OF RESPONDENTS: Provide a brief description of the targeted group or
groups for this collection of information. These groups must have experience with the program.
TYPE OF COLLECTION: Check one box. If you are requesting approval of other
instruments under the generic, you must complete a form for each instrument.
CERTIFICATION: Please read the certification carefully. If you incorrectly certify, the
collection will be returned as improperly submitted or it will be disapproved.

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Personally Identifiable Information: Provide answers to the questions. Note: Agencies
should only collect PII to the extent necessary, and they should only retain PII for the period of
time that is necessary to achieve a specific objective.
Gifts or Payments: If you answer yes to the question, please describe the incentive and provide
a justification for the amount.
BURDEN HOURS:
Category of Respondents: Identify who you expect the respondents to be in terms of the
following categories: (1) Individuals or Households;(2) Private Sector; (3) State, local, or tribal
governments; or (4) Federal Government. Only one type of respondent can be selected per row.
No. of Respondents: Provide an estimate of the Number of respondents.
Participation Time: Provide an estimate of the amount of time required for a respondent to
participate (e.g. fill out a survey or participate in a focus group)
Burden: Provide the Annual burden hours: Multiply the Number of responses and the
participation time and divide by 60.
FEDERAL COST: Provide an estimate of the annual cost to the Federal government.
If you are conducting a focus group, survey, or plan to employ statistical methods, please
provide answers to the following questions:
The selection of your targeted respondents. Please provide a description of how you plan to
identify your potential group of respondents and how you will select them. If the answer is yes,
to the first question, you may provide the sampling plan in an attachment.
Administration of the Instrument: Identify how the information will be collected. More than
one box may be checked. Indicate whether there will be interviewers (e.g. for surveys) or
facilitators (e.g., for focus groups) used.
Submit all instruments, instructions, and scripts are submitted with the request.

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