Previous terms
continue: All communications about the evaluation results via these
uses of the information, including any and all Congressional
testimony, will carefully enumerate and describe any underlying
limitations of the data and ensure that evaluation results are
interpreted with appropriate care and caution. CDC acknowledges
that study design limitations decrease their capacity to draw
nationally representative conclusions about either smoking-related
knowledge and behavior or the impact of the campaign on long-term
quit rates in sub-populations. Also, per prior terms of clearance,
approval of any future tobacco-related campaign evaluations
(including future revisions of this package) will require a
coordinated approach among federal partners (including CDC, FDA,
NIH, and SAMHSA) on outcome measures and questionnaire items.
Future data collection requests related to tobacco will include a
section in supporting statement Part A describing this
collaboration and what steps have been made to harmonize data
elements and outcome measures as well as a description of steps
taken to eliminate duplication of effort across the federal
government in the area of tobacco information collection. Areas
where there may be significant overlap include, but are not limited
to, cessation behavior, perceptions of health risk, health status,
etc.
Inventory as of this Action
Requested
Previously Approved
02/29/2020
24 Months From Approved
58,000
0
0
18,583
0
0
433,980
0
0
Information will be collected in 2017
and 2018 from smokers and nonsmokers to evaluate media campaign
ads. The media activities extend a CDC-sponsored tobacco education
campaign that was initiated in 2012. Information has been collected
to evaluate previous phases of the media campaign. The current plan
extends the related evaluation effort.
There is a net increase in the
estimated number of responses and estimated annualized burden
hours. Increases are due to the incorporation of one additional
wave of follow-up data collection (waves A-E). The previously
approved ICR was based on 4 waves of data collection waves
A-D).
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.