Extended Evaluation of the National Tobacco Prevention and Control Public Education Campaign
Reinstatement with change of a previously approved collection
No
Regular
Approved without change
02/13/2018
10/18/2017
Previous terms continue: All communications about the evaluation results via these uses of the information, including any and all Congressional testimony, will carefully enumerate and describe any underlying limitations of the data and ensure that evaluation results are interpreted with appropriate care and caution. CDC acknowledges that study design limitations decrease their capacity to draw nationally representative conclusions about either smoking-related knowledge and behavior or the impact of the campaign on long-term quit rates in sub-populations. Also, per prior terms of clearance, approval of any future tobacco-related campaign evaluations (including future revisions of this package) will require a coordinated approach among federal partners (including CDC, FDA, NIH, and SAMHSA) on outcome measures and questionnaire items. Future data collection requests related to tobacco will include a section in supporting statement Part A describing this collaboration and what steps have been made to harmonize data elements and outcome measures as well as a description of steps taken to eliminate duplication of effort across the federal government in the area of tobacco information collection. Areas where there may be significant overlap include, but are not limited to, cessation behavior, perceptions of health risk, health status, etc.
table that charts list comparision
Inventory as of this Action
Requested
Previously Approved
02/29/2020
24 Months From Approved
58,000
0
0
18,583
0
0
433,980
0
0
Information will be collected in 2017 and 2018 from smokers and nonsmokers to evaluate media campaign ads. The media activities extend a CDC-sponsored tobacco education campaign that was initiated in 2012. Information has been collected to evaluate previous phases of the media campaign. The current plan extends the related evaluation effort.
There is a net increase in the estimated number of responses and estimated annualized burden hours. Increases are due to the incorporation of one additional wave of follow-up data collection (waves A-E). The previously approved ICR was based on 4 waves of data collection waves A-D).
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
Nonsmoker Survey - Wave E (English and Spanish)
Attachment J. Source of Respondents for Each Wave of Data Collection.docx
Attachment I-2. KnowledgePanel Email Invitation Reminders.doc
Attachment G. IRB Approval Notice.pdf
Nonsmoker Survey - Wave E (English and Spanish)