NAVY ADVERTISING EFFECTIVENESS STUDY (NAES)

ICR 199101-0703-001

OMB: 0703-0032

Federal Form Document

Forms and Documents
Document
Name
Status
No forms / supporting documents in this ICR. Check IC Document Collections.
IC Document Collections
IC ID
Document
Title
Status
108295
Migrated
ICR Details
0703-0032 199101-0703-001
Historical Active 199004-0703-001
DOD/NAVY
NAVY ADVERTISING EFFECTIVENESS STUDY (NAES)
Reinstatement with change of a previously approved collection   No
Regular
Approved without change 02/17/1991
Retrieve Notice of Action (NOA) 01/04/1991
Approved for one year only, subject to the following conditions: 1) Re Supporting Statement, Section II.5: Navy may not require indefinite storage but must specify a retention period no greater than 3 years, 2) This survey will not be approved again without evidence of substantial progress toward interservice standardization, 3) In redesigning this survey, Navy will take into account DMDC's concerns about small sample size and respondent fatigue due to lengthy questionnaire, and if necessary, measure the effects of these factors.
  Inventory as of this Action Requested Previously Approved
02/28/1992 02/28/1992
1,000 0 0
1,000 0 0
0 0 0

SURVEY MEASURES RECRUITING ADVERTISING EFFECTIVENESS AND PROVIDES DATA FOR STRATEGIES TO BE USED IN ADVERTISING. TARGET MARKET IS MALE YOUTH 16-21 YEARS OL

None
None


No

1
IC Title Form No. Form Name
NAVY ADVERTISING EFFECTIVENESS STUDY (NAES)

  Total Approved Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 1,000 0 0 1,000 0 0
Annual Time Burden (Hours) 1,000 0 0 1,000 0 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
Yes
No

$0
No
No
Uncollected
Uncollected
Uncollected
Uncollected

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
01/04/1991


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