Quantitative Consumer Research, US Mint CSM Tracking Survey FY2017

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1525-0012 FY2017_CSM Survey

Quantitative Consumer Research, US Mint CSM Tracking Survey FY2017

OMB: 1525-0012

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United States Mint

CSM Tracking Research

FY17 Questionnaire

OMB Control #1525-0012-XXXX



Note to Reader/Programmer:

Bold lines in between questions signify page/screen breaks.

Insertions will be in brackets.

Do not display section headers.

Please add a warning when exiting the survey, “Are you sure you want to exit the survey now?”


INTRODUCTION


Welcome to the United States Mint’s survey.


Your participation in this survey is ENTIRELY VOLUNTARY and should require approximately 10-15 minutes of your time.


This survey is designed to help the United States Mint understand how it can improve the products and services it provides. According to the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it displays a valid OMB number. The valid OMB control number for this information collection is 1525-0012-XXXX.


It is NAXION’s policy to keep interviews anonymous.  Consistent with this policy, NAXION will only entrust survey data with other entities when: 1) the participant gives explicit permission to release this data, or 2) the data is shared with an entity who agrees in writing that the data will be held strictly adequately protected and that the data will be used for research purposes only, or 3) the release of this data is required by law.


You will not be contacted for sales purposes as a result of participating in this survey.


For further information on NAXION’s privacy policy, you can view our website at

http://www.naxionthinking.com/privacy-policy/privacy-policy-domestic-and-global-information


If you have any questions or problems while completing the survey, please call Kyle Konopka weekdays from 9:00 AM to 5:00 PM EDT at 1-800-342-9102, or send an e-mail to [email protected].


Please re-enter your password in the box below, then click the FORWARD button to begin the survey.







We would first like to familiarize you with our survey.


The survey will NOT ALLOW YOU TO SKIP A QUESTION. If you do not know an exact answer, then please give your best estimate.


You may click on the STOP button to pause the program to take a break. When you re-enter the survey you must use the same User ID and Password; the survey will return to the screen where you clicked Stop.


Please click the FORWARD button to begin.


Section S: Screening Criteria


Q.1 Have you purchased any coins or other merchandise from the United States Mint during the past 12 months?


Yes

No


PROGRAMMING: Send to terminate screen if “No.”


QD13. What is your age in years?


Age (in years)

1

<18

2

18 to 30

3

31 to 45

4

46 to 59

5

60 to 69

6

70+


PROGRAMMING:

Ask all.

Send to terminate screen if L_1 (<18) is selected


Section 1: Overall Satisfaction


Q.2 Please rate your overall customer experience with the United States Mint.



Extremely Extremely

Dissatisfied Satisfied


1 2 3 4 5 6

Overall customer experience


Q.3 Please rate your satisfaction with the United States Mint’s overall product quality.



Extremely Extremely

Dissatisfied Satisfied


1 2 3 4 5 6

Overall product quality






Q.4 Why are you not fully satisfied with the United States Mint’s overall product quality?





PROGRAMMING: Ask only if rated <5 in Q.3

Do not force entry.


Q.5 Earlier you gave a rating of [INSERT RATING FROM Q.2 IN BOLD] on your satisfaction with your overall customer experience with the United States Mint. Why are you not full satisfied with your overall customer experience?





PROGRAMMING: Ask only if rated <5 in Q.2

Do not force entry.


Q.6 Please rate your experience with the United States Mint in the past 90 days.




Extremely Extremely

Dissatisfied Satisfied

Have not had any experience with the United States Mint in past 90 days


1 2 3 4 5 6

---

Experience in the past 90 days



















Section 2: Satisfaction with Product Offerings / Attributes


Q.7 Please rate the following aspects of the most recent order that you received. (Do not think about an order that you have placed but have not yet received.)



Extremely Extremely

Dissatisfied Satisfied


1 2 3 4 5 6

  1. Quality of coins/items

  1. Artwork/design of coins/items

  1. Value for the money

  1. Product availability

  1. Product packaging quality

  1. Product packaging design (artwork)

  1. The time it took to receive your shipment

  1. The shipping method used


PROGRAMMING: Please randomize rows.


Q.7.2 Why are you not fully satisfied with your most recent order from the United States Mint?





PROGRAMMING: Ask Q.7.2 if rated <5 in at least 1 row (a-h) in Q.7.

Do not force entry.


Q.8 Please rate your satisfaction with the United States Mint’s breadth of product offerings.



Extremely Extremely

Dissatisfied Satisfied


1 2 3 4 5 6

  1. Breadth of product offerings overall

  1. For the serious coin collector

  1. For the casual / general interest collector

  1. For gifting








PROGRAMMING: Please randomize all rows, except Row 1 which should always be at the top.

Q.9 Why are you not fully satisfied with the United States Mint’s breadth of product offerings?





PROGRAMMING: Ask Q.9 only if rated <5 in at least 1 row (a-d) in Q.8.


Section 3: Satisfaction with (Marketing) Communications


Q.10 Please rate your satisfaction with the following aspects of how the United States Mint communicates with you (that is, via mail, email, or call center).




Extremely Extremely

Dissatisfied Satisfied


1 2 3 4 5 6

  1. Communications overall

  1. Consistency with which the United States Mint sends you e-mail notices/communications


Q.11 Please rate your satisfaction with the following United States Mint’s communications:



Extremely Extremely

Dissatisfied Satisfied


1 2 3 4 5 6

  1. Mail (e.g., catalogs and product specific brochures)

  1. E-mailed product notifications

  1. E-mailed newsletters (Coins Online)


Q.11.2 Why are you not fully satisfied with the communications you receive from the United States Mint?






PROGRAMMING: Ask Q.11.2 only if rated at least 1 row (a-b) <5 in Q.10 OR rated <5 in at least 1 row (a-c) in Q.11.

Do not force entry.







Q.12 What is your preferred method for receiving communication from the United States Mint related to product offerings (i.e., those not relating to an order)?


Please select one.


United States Mint Communications

Most Preferred Method

U.S. Mail

E-mail

SMS Text Message

Social Media (e.g., Facebook, Twitter)

Other (specify) _________________

None


Q.13 Please rate your overall satisfaction with the information contained in the United States Mint’s product release schedule.




Extremely Extremely

Dissatisfied Satisfied


1 2 3 4 5 6

Information in product release schedule


Q.14 Have you ever visited the United States Mint’s website?



Yes – Within the past 3 months

Yes – Within the past 3-6 months

Yes – Within the past 6-12 months

Yes – More than 1 year ago

No – I have never visited the United States Mint website















Q.15 Please rate your satisfaction with the following aspects of the United States Mint’s website:




Extremely Extremely

Dissatisfied Satisfied


1 2 3 4 5 6

  1. Website overall

  1. Look and feel

  1. Content

  1. Functionality

  1. Organization



PROGRAMMING: Ask only if selected “Yes” (Rows 1-4) in Q.14. Please randomize order of rows, except Row 1 which should always be at the top.


Q.16 Why are you not fully satisfied with the United States Mint’s website?





PROGRAMMING: Ask Q.16 only if rated <5 in at least 1 row (a-e) in Q.15.

Do not force entry.


Section 4: Satisfaction with Customer Service and Fulfillment


Q.17a Please rate your overall satisfaction with United States Mint’s customer service.




Extremely Extremely

Dissatisfied Satisfied


1 2 3 4 5 6

Customer service overall


Q.17b Why are you not fully satisfied with the United States Mint’s customer service?





PROGRAMMING: Ask Q.17b only if rated <5 in Q.17a

Do not force entry.






Q.18 Please rate your satisfaction with the following aspects of the United States Mint’s ordering process:




Extremely Extremely

Dissatisfied Satisfied


1 2 3 4 5 6

  1. Ordering process overall

  1. Communications related to your order

  1. Order fulfillment process


PROGRAMMING: Please randomize all rows, except Row 1 which should always be at the top.


Q.19 Why are you not fully satisfied with the United States Mint’s ordering process?






PROGRAMMING: Ask Q.19 only if rated <5 in at least 1 row (a-c) in Q.18.

Do not force entry.


Section 5: Future Behaviors


Q.20 How likely are you to recommend United States Mint collectible products to someone else?



Not At Extremely

All Likely Likely


1 2 3 4 5 6 7 8 9 10

Likelihood to recommend to someone else


Q.21 Please tell us your reasons for giving this rating.





PROGRAMMING: Do not force entry.


Q.24 How likely are you to purchase products directly from the United States Mint in the next 12 months?


Not At All Extremely

Likely Likely


1 2 3 4 5 6

Likelihood to purchase products directly from the United States Mint in the next 12 months


Q.25             Are you more likely to purchase products directly from the United States Mint in the next 12 months…? 


For yourself

o

As a gift

o

Both for yourself and as a gift

o




  


PROGRAMMING: Only ask if Q.24 is greater than or equal to 2 (or, do not ask if Q.24 = 1)


Q.26 You rated your likelihood to purchase products directly from the United States Mint in the next 12 months a [insert rating from Q.24]. Why did you provide this rating?






PROGRAMMING: Only ask if Q.24 is less than or equal to 3; Do not force entry.


Q.23 Based on what you know today, over the next 12 months would you say you are most likely to…?


Please select one.


Future Purchasing with the United States Mint (Next 12 Months)


  1. Increase the amount of merchandise you purchase from the United States Mint

  1. Purchase about the same amount from the United States Mint

  1. Decrease the amount of merchandise you purchase from the United States Mint

  1. Stop purchasing from the United States Mint altogether



Section 6: Rotational Section – [[INSERT HERE]] – TBD quarterly















Section 7: Demographics – United States Mint Specific


QD1. Which of the following items have you bought directly from the United States Mint in the past 12 months?


Please select all that apply.



Product Types

Purchased Directly from the United States Mint in the Past 12 Months

Annual Coin Sets


Annual Clad Proof Sets (Full set, Quarters, Presidential $1 Coin)


   -  Full set

   -  Quarters set

   -  Presidential $1 Coin set

Annual Silver Proof Sets (Full set, Quarters)


   -  Full set

   -  Quarters set

Uncirculated Sets (the full set of P and D coins)

American Eagle Coins


American Eagle Silver Coins

American Eagle Gold  Coins

American Buffalo Coins


American Buffalo 24K Gold Coins

First Spouse Coins


First Spouse 24K Gold Coins

Commemorative Coins


Gold, Silver or Clad Commemorative Coins

Special Commemorative Coin Sets

Medals


Size 3”


Size 1 1/2”


Size 1 5/16”


Other Coins and Merchandise


Other United States Mint Products









































QD2. How satisfied were you with the overall product quality of each of the following?



Extremely Extremely

Dissatisfied Satisfied


1 2 3 4 5 6

INSERT ITEM #1 FROM QD1


Quality of the coins/items

INSERT ITEM #2 FROM QD1


Quality of the coins/items

ETC. [SHOW FOR EACH ITEM SELECTED IN QD1]


Quality of the coins/items



































QD3. Which of the following items have you bought as a gift from the United States Mint in the past 12 months?


Please select all that apply.




Product Types

Purchased as a Gift in the Past 12 Months

Annual Coin Sets


Annual Clad Proof Sets (Full set, Quarters, Presidential $1 Coin)


   -  Full set

   -  Quarters set

   -  Presidential $1 Coin set

Annual Silver Proof Sets (Full set, Quarters)


   -  Full set

   -  Quarters set

Uncirculated Sets (the full set of P and D coins)

American Eagle Coins


American Eagle Silver Coins

American Eagle Gold  Coins

American Buffalo Coins


American Buffalo 24K Gold Coins

First Spouse Coins


First Spouse 24K Gold Coins

Commemorative Coins


Gold, Silver or Clad Commemorative Coins

Special Commemorative Coin Sets

Medals


Size 3”


Size 1 1/2”


Size 1 5/16”


Other Coins and Merchandise


Other United States Mint Products

None

None of the above


































PROGRAMMING: Only show rows selected in QD1.

None of the above row” cannot be selected with any other row.






QD4. How did you place your most recent order?

Please select one.


Ordering Options


Web

Phone

Mail

Other (specify) _________________


QD5. In the past 12 months have you contacted the United States Mint call center for any reason?


Yes

No


QD6. In the past 12 months have you received from the United States Mint any of the following?


Please select all that apply.


Catalog via U.S. Mail

Product specific brochure via U.S. Mail

E-mail product notification

E-mail newsletter

I have never received any of the above


PROGRAMMING: Do not allow “I have never received any of the above” to be selected with any other row


Section 8: Demographics – General


QD7. What is the highest level of education you have attained?


Grade school (8th grade or less)

Some high school

High school graduate

Some college, no degree

Vocational training/2 –year college

4-year college/bachelor’s degree

Post-graduate training/degree


QD8. Which of the following best describes your current employment status?


Full-time

Part-time

Retired

Not employed or student


QD9. Are you Hispanic or Latino?


Yes

No

Prefer Not to Answer


QD10. What is your race? Please select one or more.


American Indian or Alaska Native?

Asian?

Black or African American?

Native Hawaiian or other Pacific Islander?

White?

Prefer Not to Answer


PROGRAMMING: Do not allow “Prefer Not to Answer” to be selected with any other row


QD11. What is your gender?


Male

Female

Prefer Not to Answer


QD12. Which of the following categories best describes your total household income before taxes in 2014? Your best estimate is fine.


Less than $10,000

Between $10,000 to $19,999

$20,000 to $29,999

$30,000 to $39,999

$40,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000 or more

Prefer Not to Answer


QD14. Which devices do you own?


Please select all that apply.


Laptop computer

Desktop computer

Smart phone

Cellular phone

Tablet

E-reader

None of the above


PROGRAMMING: Do not allow “None of the above” to be selected with any other row



QD15. In the past year, have you sold any U.S. coins for income purposes other than to round out a personal collection?


Yes

No


QD16. To confirm, are you a coin dealer?



Yes

No


PROGRAMMING:

Only ask QD16 if answered “Yes” in QD15




QD17. Are you or is someone in your immediate family a United States Mint employee?


Yes

No

PROGRAMMING:

•           If answered “Yes”, count as a Terminate, send them to the “Terminated” screen but show text there as if they are a Complete.

•           If answered “No”, send them to the “Completed” screen






Thank you for participating in this survey.

Please press the STOP button to finish the survey.

PROGRAMMING: Add any necessary language for exiting the survey.

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File TitleNote to reader: Bold lines in between questions signify page/screen breaks
AuthorAdine Frank
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File Created2021-01-27

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